BE THAT LAWYER

In this episode, Steve Fretzin and Ali Awad discuss: How to get engagement on your company’s social media.  Mindset and the future of law.  Hanging around others outside of the law field to learn other forms of business.  Delegating low level tasks and firing yourself every step of the way.    Key Takeaways: If you’re trying to get business from social media, make sure your page is public and you...

In this episode, Steve Fretzin and Mathew Kerbis discuss: Being a young lawyer and building relationships.  Resources for young, staring attorneys.  The billable hour versus the subscription model.  The changing of the law firm business model.    Key Takeaways: The sky's the limit as a private practice attorney.  Bringing in business, even at a larger firm, not only brings in more money, it gives...

In this episode, Steve Fretzin and Justin Stivers discuss: Why lawyers struggle with maintaining marketing consistency.  Figuring out where to begin with marketing.  Taking control of your calendar (and the repercussions for breaking commitments to yourself).  Doing the things you enjoy doing and delegating the other, valuable, items.    Key Takeaways: Step one to marketing is finding out what you...

In this episode, Steve Fretzin and Mari Ribeiro discuss: Gaining a competitive edge with your brand. Pros and cons of naming your firm something other than your name.  Growing and expanding your brand.  Keeping your brand relevant and sustainable.    Key Takeaways: Your brand speaks to the type of service you are giving. Naming your firm allows you an opportunity to stand out and get noticed in a...

In this episode, Steve Fretzin and Vikrant Shaurya discuss: Writing a book to better your business.  Ghost writing versus angel writing.  How AI is changing the writing field.  How to promote your book to generate business.    Key Takeaways: Becoming an author establishes you as an authority in the area as well as distinguishes you from your competition.  Book covers are extremely important - espe...

In this episode, Steve Fretzin and Jocelyn Brumbaugh discuss: Random acts of marketing.  The five steps to fully leverage everything you do.  Headline, content, and insight.  Creative content marketing and getting newsletter opens.    Key Takeaways: Mine for things your firm is already doing well - you’re already doing a lot of good things, think about them as news.  Marketing news is just small w...

In this episode, Steve Fretzin and Charlotte Smith discuss: The evolving job market because of COVID as well as the generational expectations.  Three things to becoming a better leader. Listening as a key to leadership.  Discovering and embracing your own leadership identity.    Key Takeaways: Be conscious of, and able to define, what your leadership identity is.  Irrespective of your job title, w...

In this episode, Steve Fretzin and Mark Homer discuss: How legal marketing has evolved.  Seeing your law firm as a business.  Multichannel marketing.  When you should spend money on marketing.    Key Takeaways: Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm.  Talk about what you are doing t...

In this episode, Steve Fretzin and Jamie Spannhake discuss: The relationship between the billable hour and efficiency.  Time management and mind mastery.  The 168 Hour exercise and time management tools.  Delegation for items below your paygrade.    Key Takeaways: Time management is always clearer when we know what our values are - we always want to spend the most time on what we believe is the mo...

In this episode, Steve Fretzin and John Sciaccotta discuss: The foundation of John’s love of business development and marketing.  The different forms of business development.  Identifying the influencers around you.  Significant touches and reaching out meaningfully.    Key Takeaways: Make friends in the practice of law and establish relationships.  Success breeds success - a small win can be expa...

In this episode, Steve Fretzin and Catherine O’Connell discuss: Being your own brand in a solo firm.  Maneuvering through a list of contacts and utilizing organizational contacts.  Tips for handling meetings with Japanese clients.  Greetings and etiquette for leaving meetings.    Key Takeaways: What is risky to one person, may not be considered a risk by other individuals.  In Japan, introductions...

In this episode, Steve Fretzin, Robert Plotkin, and Cynthia Gilbert discuss: Relationships at the root of all business and networks. Business development as a learned skill, regardless of personality. Commitment and the art of the follow through. From generalization to specialization.   Key Takeaways: Different environments are better for different people. Know yourself and speak to people who are...

In this episode, Steve Fretzin and Bob Kohn discuss: How Zoom and online connection has changed networking and opened more doors. Challenges lawyers are facing while growing a law practice. The power of a community of allies. Moving from planning to doing and really learning.   Key Takeaways: Things do change and will change with little to no notice. By being in control of your own book of busines...

In this episode, Steve Fretzin and Scott Rahn discuss: The importance of people and community.  Building law firm culture.  Benefits of great culture, detriments of a poor culture.  Modernizing the suggestion box and put your money where your mouth is.    Key Takeaways: You can only do so much well. Focus on what you do well and hunker down in that area. Your law firm culture is the glue that bind...

In this episode, Steve Fretzin and Sami Azhari discuss: Networking as a referral source. Qualifying referral sources and keeping an open mind. There is always time to be a thought leader - the law is always evolving. The power of social media and leveraging your work.   Key Takeaways: You can be the most brilliant lawyer, but if you can’t generate business you’re not going to be successful. There'...

In this episode, Steve Fretzin and Steve Adams discuss: The cultural addiction to distraction and how it is affecting your work.  Productive and destructive health habits.  Using your prime time for your prime tasks.  Living a healthier, better life.    Key Takeaways: Physiology, psychology, and engineering your lifestyle are key to your peak performance.  You've got to take care of the billion do...

In this episode, Steve Fretzin and John Strohmeyer discuss: Recognizing how lawyers and law firms are different from other types of companies. Definition of customer service for a law firm.  Minimize the things that don’t help you solve the problem your clients bring to you. Take care of your referral partners with exceptional service as that is where your primary business comes from.    Key Takea...

In this episode, Steve Fretzin and Tom Latourette discuss: The three levels of why and looking beyond the apparent reasons.  Finding the quantified cost, not just the story of what happened.  Generating traction to get in the door for the sales call. Questioning, curiosity, and focusing on the client for best results.    Key Takeaways: The first or second conversation you have with a client or pot...

In this episode, Steve Fretzin and John Yaworsky discuss: Lessons John has learned from big budget projects and has been able to apply to small budget projects.  The evolution of video marketing and production. Getting more content out of your videos and three tips for the DIY attorney.  Understanding when to DIY your videos and when to work with a production expert.    Key Takeaways: Media litera...

In this episode, Steve Fretzin and Alex Stamatoglou discuss: Making the decision to work with a coach. Understanding what you want to actually do and accomplish in your career.  Business development - it’s not selling, pitching, and convincing. Developing business and sustaining the work you are bringing in.    Key Takeaways: Do the little things that you know you need to do, trust the process, an...

In this episode, Steve Fretzin and Lana Manganiello discuss: Why business development matters as an attorney. Control and how it makes or breaks your career. Tips to keep your business development going even while you’re busy. Business development can be as formal or as informal as you make it.   Key Takeaways: Business development gives you control over who you work with and what matters you work...

In this episode, Steve Fretzin and Deb Smolensky discuss: Missteps companies are making as we come out of the COVID-19 pandemic.  Retraining our brains to be our best, authentic self.  Mental health and mental wellbeing.  Bringing positive energy into the micro-moments of your life.    Key Takeaways: We need to show up with empathy and curiosity as we meet with people. Pause to get your footing wi...

In this episode, Steve Fretzin and Karin Conroy discuss: How websites have changed from the beginning brochure style to how they work best strategically now. Where lawyers and law firms are missing the boat on website design and strategy.  Being unique and memorable from the first look of your website.  Connecting your message with your design.    Key Takeaways: Website technology is constantly ch...

In this episode, Steve Fretzin and Mark Silverman discuss: Understanding your clients business.  The trigger to developing long lasting relationships.  Arrows in your quiver of business development.  Tips and tricks for driving engagement.    Key Takeaways: Turn on news alerts for what is going on, when it is happening, in your clients business or industry.  Use your calendar to keep yourself acco...

In this episode, Steve Fretzin and Mo Lilienthal discuss: Separating yourself from the others in your field.  Developing content to humanize yourself.  Getting started on social media.  Ways to get introductions and connect with those you may not have access to otherwise.    Key Takeaways: Social media is an equalizer for smaller firms. It is a way to build a network and stand out in your field. ...