B2C Lead Generation

This week we chat to Jason Baker from Citrus Ornge who tells us his amazing story about beating addiction and building Citrus Ornge around a social mission.

This week we answer the question do data brokers add value? We also examine the kind of value do they add, how they can make themselves invaluable, and how lead buyers can measure their value add. 

This week we bring you another mini-pod where we set out 6 simple ways you can improve your lead nurturing and get more value from more of the leads you buy.

How did one man build up one of the biggest lead gen agencies in the world? We get the story of Leads. IO from CEO Tim Roemer. Expect transparency, passion, and it all coming back to quality... 

We're LIVE AT PI LIVE 2021 from Old Billingsgate London. In this first mini-pod we chat to George Collins from Leads Navigator to discuss how the show is going for him, the latest topics everyone is discussing, and a little about the best ways to educate lead buyers. 

We try and examine just how big of an impact individual sales agents can make on conversion rates with a case study based on Joe William's recent experiences.

This week we ask the question why do people buy cheap leads? We explore Quantity versus Quality, the need to de-silo sales and marketing, and why brands need to retain control of how their brand is perceived when outsourcing the sales function to external call centres. 

We speak to the Head Of Customer Success at MVF Global to explore how to get more sales from the leads you buy, how to optimise lead flow, and why it is so important for lead sellers and lead buyers to build a strong relationship and work together.

This week Daniel and Simon have a really informal chat about the importance of feedback loops. Are some lead buyers too reluctant to give feedback? Why is this the case? And why is it so important for lead buyers and sellers to be working together to boost performance? Check it out. 

This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing. 

This week Daniel and Simon look at the idea that a lead without intent is just contact information. They ask why intent is so important and come back to how adopting this idea in your work can lead to more sales. 

In the latest episode of the B2C Lead Generation Podcast we catch up with Darrell Alfonso from Amazon to dive deep into what is involved in Marketing Operations and why it is so important. If you're involved in marketing in any sense you do not want to miss out on the chance to hear from one of the world leaders on what it takes to succeed at the very top! 

This week Simon Delaney was a guest on the (Live) Business Growth Show hosted by Sam Dunning. They got into the weeds of how to improve the quality of your leads. Sam asked Simon questions like: Why is lead Gen is so important, what are common mistakes you see, how do you improve the quality of your leads, does more leads mean more sales?

In this episode we have the pleasure of welcoming Commercial Head of MVF , Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!

We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.

This week we answer a simple question - What makes a good lead generator?  Whether you're a lead generator looking for tips or a lead buyer wanting to identify the best people to work with, this pod is for you.

Another one of our mini-pods where we examine one issue in Lead Gen in an easily digestible form. Today, the difference between Vanity Metrics and Impact Metrics and why lead generators and marketers at the cutting edge are only focusing on Impact Metrics now.... 

This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes article that looks at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.

In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.

For the 25th B2C Lead Gen Podcast Episode, Daniel and Simon try and answer the question "What would would happen if brands thought like lead generators?" Spoiler alert: Turns out they will smash it! 

We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every lead count.

This week we chat to Sam Dunning from Web Choice to look at SEO in Lead Gen, how to optimise your landing pages for organic ranking, and why SEO can be a brilliant opportunity for lead generators to help build our their own Lead Gen brands. 

This week we bring you a fireside chat where Simon and Daniel discuss why the ultimate goal of Lead Gen should always be sales... and what brands and lead buyers can do to gain more control over the process (and ultimately see more sales). 

This week we share content from the Lead Generation World Conference where Simon gave a talk on the 6 ways any lead buyer can take control of their lead buying. Be sure to visit Lead Generation World podcast for great Lead Gen content! 

This week we catch up with Lead Tech CEO Nigel Borwell to have a look at lead generation in the financial industry, how extra FCA restrictions increase the need for transparency, and why lead generators always have more clients than they think…