B2B Power Hour

Your profile is the foundation to high-performance social selling. It’s your landing page, your business card, and your pitch — all wrapped up in one. We’re reviewing LinkedIn profiles LIVE: workshopping headlines, cover photos, about sections, and more. Join us for this B2B Power Hour workshop on: ✅  The 3-second test ✅  Writing better headlines ✅  Creating a good cover photo ✅  Crafting a co...

New sellers are usually just thrown into the wild and expected to "figure it out" 😵‍💫 We believe this is a form of industry malpractice. Elite sellers aren't made by accident – they are created through purposeful practice. So how do you scale that to your entire sales team? Jordana Zeldin and Jonathan Mahan, Co-Founders of The Practice Lab, are joining the show to break down how to accelerate sa...

How do you hunt big game on LinkedIn? 🦌 Using social to prospect into strategic accounts requires a NEW kind of outreach playbook, especially if you want to open doors and not have it take years. We're diving into how LinkedIn can be your primary channel for enterprise prospecting – and how to use it to conquer the almighty buying committee. Join us for this B2B Power Hour workshop on: ✅  Using...

It seems obvious – a B2B agency that uses social. But Gravity Global has a different take than most in the industry. Social drives more than just "brand awareness." It's about aligning marketing + sales... and it's about driving substantial pipeline. Nikole Rose and Mason Coby are joining to break down how Gravity Global is using social to generate deal flow and build a culture that empowers socia...

🚨 NEWS FLASH. Buyers have changed since COVID. The world is noisier, more digitally savvy and automated than ever. Social is emerging as THE new high-stakes channel –– but there's so many myths and misconceptions that lead sellers to use it poorly 😅 We're diving into how companies can take advantage of LinkedIn, Slack, and other digital communities to create qualified pipeline... and keep on win...

Getting an enterprise deal across the finish line can feel like you've just crossed the 25 mile mark... and you've still got 25 more to go 😩 How do you sustain momentum in long deal cycles? What's required to get that deal to the finish line? Scott Sambucci is joining the show to share lessons learned from being an ultramarathon athlete AND an enterprise seller. The two have more in common than y...

What if there was a way to do the connect-and-pitch that wasn't just spam? 🤯 It's Q4 and we know December is rough, so we're dedicating this show to help you make the next 60 days go further. Direct outreach builds urgency and books meetings – but only when it's done right. ✨ We're taking you down the rabbit hole of how to do it without pissing off your buyers. Join us for this B2B Power Hour wo...

This Q4 is supposed to be one of the most brutal in recent history. And to top it all off, we're battling against the inevitable holiday season. 😅 So what do you do to hit your quota? Find them hot-and-ready leads 🥵 They're out there, but you need a better strategy than just another email sequence. ✨ Leslie Venetz is joining the show to break down what's required to generate leads that will clo...

On the job training just doesn't cut it anymore. 😅 Creating a great sales team requires building momentum during their first 90 days with an intentional program. But what should that program look like? Christine Rogers and Zoë Hartsfeld are joining the show to share what it takes to effectively onboard sellers. Join us for a B2B Power Hour workshop on: ✅ Why onboarding determines retention ✅ Ho...

Writing is the seller's secret weapon that no one talks about – or teaches. Writing allows us to enable buyers to effectively champion our deals when we're not in the room. But how do you actually write effectively once the deal has been opened? Nate Nasralla and Brandon Fluharty are joining the show to share their frameworks for better buyer enablement with better writing. Join us for this B2B Po...

Most sellers default to the connect-and-pitch (or... let's be honest, the spray and pray), leaving sales managers saying "it doesn't work!" 😬 Then when all their options run out, the marketers tell them "build a personal brand!" Well guess what?! That doesn't help you hit quota anytime soon either. 💡 So what should you do to actually generate results? We're revealing our proprietary framework th...

Can you win the sale before you call? Most sellers launch right into prospecting. But taking your list and just churning through it leaves so much to chance. Better prep can help – we all know this. 😅 But what specifically should you prepare? What are the exact steps for success? Josh Braun and Jen Allen are joining the show to break down their preferred prep methods & drop some 🔥 prospecting ti...

We're doing an impromptu show from Boston with some 🌶 takes about marketing and sales -- including what's killing your pipeline. We're covering sales and marketing alignment, why you're starting with the wrong things on social, how leadership fails sales teams and a lot more. Join in the fun!

What's the number 1 thing SDRs and AEs can do to prospect effectively? ...no, seriously. We're asking. 😅 And not just for number 1, but 2 through 5 as well. Anthony Natoli & Melissa Gaglione join the show to break down the successful strategies for SDRs and AEs when they prospect. We're going to get them to spill the beans! Join us for this B2B Power Hour Workshop on: ✅ Tips & tricks for your wo...

Everyone that's great had a trial by fire. 🔥 As they were building & learning, they had detractors. Skeptics. Critics. We believe there's power in those experiences. It's where your unfair advantage is developed. 🤩 On this special episode, we're inviting the Lavender team to share their journey on social and using social for their company, career, and brands. Join us for this B2B Power Hour work...

Your predictability can get in the way of prospecting effectively. Your buyers have mental spam filters that tune you out – and your outreach. Arjun Pillai, SVP at ZoomInfo, is joining the show to talk about how to break through the noise and get noticed. Join us for this B2B Power Hour Workshop on: ✅ The most common mental spam filters ✅ Using better targeting & triggers ✅ What gives away your...

Nick Bennett may get the spotlight but Alyce does a lot of work behind the scenes empowering their team to get on social. From native content creation to engagement strategies, Alyce's employee advocacy program steps beyond the normal boundaries. Pete Lorence and Nick Bennett are joining Laura Erdem and Nicholas Thickett to break down what Alyce is doing differently – and why it works. Join us for...

It's no secret: getting an enterprise deal across the finish line requires more than just a champion. But so often, sellers are led astray by Talkers and Blockers. The calls keep happening, the committee keeps getting bigger... the nightmare scenario settles in. So, how do you use discovery to identify and build champions? Charles Muhlbauer and Mor Assouline are joining the show to break apart the...

Hint: not with an InMail. Your prospecting plan requires more than just thoughtless outreach. You need creativity, courage, and a dash of zany. Stu Heinecke, the father of Contact Marketing, joins the show to discuss creative contact (outbound) campaigns. Join us for this B2B Power Hour workshop on: ✅ How to identify the prospects that need you NOW ✅ Working with high-level stakeholders ✅ Bold,...

Lia DiBello, Principal Scientist at Applied Cognitive Science Labs and President at WRTI, joins the show to discuss why sales training fails so often. Nicholas dives deep with her on accelerating expertise, virtual learning environments, non-negotiable goals, tacit knowledge, real-time feedback and so much more. Get ready for a masterclass on cognitive science and how it drives performance of indi...

When was the last time you were pitchslapped? By the numbers... probably yesterday! The connect-and-pitch is the most obvious "mistake." It hurts your credibility and turns off a huge part of your market. But sellers make many others every day on LinkedIn that hurts their chances of getting to a booked meeting. So we're diving into the common ones to help you avoid any troubles when using social f...

Let's be real: we all want to belong. Especially at work. So why is it uncommon for so many sellers? Creating inclusive sales environments, where all sellers feel like they can be who they are, comes back to sales leaders. Their behaviors, their training, their initiatives. Chaniqua (Nikki) Ivey and Will Allred are joining the show to discuss how to make this a reality – for small teams and big on...

Most recommend using content to drive inbound...but honestly? That takes too long to see meaningful results and won't help you achieve quota this quarter. Buyers hang out on social all the time. But how do you kickstart a large deal with a big logo? Creating a social-first prospecting strategy means you're running actual outbound on social – it just doesn't look like connect and pitches or InMails...

Your personal brand isn't just about selling more. It's about making a career for yourself. The problem is: most personal branding content is just plain buzzy BS. So we decided to find two sellers who really know how it works –– and what to do to build yours. Kevin "KD" Dorsey and Amelia Taylor are joining the show to break down what it takes (and what to avoid). Join us for a B2B Power Hour works...

Buyers are getting sick of the endless cold calls & email sequences. Is social the answer? Most sales managers say no because their sales reps get trapped endlessly scrolling and waste time. We're going to help you go from random acts of social & endless scrolling into a straightforward and powerful social-first prospecting that sets you up to book 80%+ of your meetings on social. Join us for this...