B2B Marketers on a Mission

B2B podcasts that have been around for a few years have managed to build a credible online presence as well as a loyal audience who tunes in regularly. It would then make sense from a strategic perspective for B2B companies to leverage these podcasts to help grow their own brands. How can they do it? What should they be looking out for? That’s why we’re talking to marketing expert Eric Melchor (Fo...

Spanish is one of the most widely spoken languages in the United States after English. Many people live, operate, and conduct business in this language. There’s also a large unmet need in terms of marketing to a predominantly Spanish-speaking audience across different industrial sectors. How can B2B companies proactively address this untapped opportunity? That’s why we’re talking to bilingual mark...

When it comes to content marketing in B2B, there’s something to be said about building owned assets like newsletters. Many of these assets fall flat if the content is too company-centric, not shareable, and if there is a misalignment of expectations. How can B2B companies develop content that is interesting, relevant, shareable, and will ultimately generate good results? Join us as we go “behind t...

When done correctly, customer success stories can help to convert prospects into customers and position B2B companies strategically against competitors. Why do so many customer success stories fall flat in B2B? What can be done to transform them into tools for B2B growth? Join us in our conversation with B2B video expert Alexander Ferguson (Co-Founder & CMO, TeraLeap) about how marketers can c...

B2B Marketers who are getting low or no engagement on the content they’re developing for LinkedIn are missing out on a great opportunity. When you create content that is meaningful and engaging, it not only fuels content impressions but also helps you to build relationships with your audience that could translate to future business. That’s why we’re having a conversation with B2B content expert An...

B2B companies must have a compelling reason why customers should choose them over the competition. They need to be able to prove and substantiate their differentiation and convince companies that they are the right partner to work with. That’s why we’re having a conversation with B2B copywriting expert Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) about how companies need to...

It’s a topic that is discussed quite intensively by B2B marketers: account-based marketing, or ABM. When done the right way, it will help both sales and marketers to ensure that targeted accounts are engaging and that the pipeline continues to grow, resulting in more revenue. Join us as we chat with B2B marketing expert Cristina Daroca (Head of Americas Marketing, Riverbed Technology) about how to...

As the B2B landscape continues to evolve, having a seamless buying experience is no longer a “nice to have”. Rather, it is something that is imperative for industries serving digital-first B2B customers. How can B2B companies adapt accordingly? How can B2B marketers work in tandem with sales and other teams to deliver a better experience for customers? Join us as we chat with B2B marketing expert...

Combining disciplines like behavioral analysis and data analytics enables B2B marketers to have a deeper understanding of their target audiences, identify patterns, and implement digital marketing campaigns that generate solid outcomes. Join us as we talk to certified data scientist Michelle Bassett (Founder, BIZQOR) about the value of leveraging behavioral analysis and data analytics for better B...

Playing it safe is the easy and predictable route, but this approach won’t make B2B Martech companies stand out in the sea of competition. They need to have a unique perspective that’s relevant to their target audience and position themselves strategically in the market. Join us as we talk to marketing expert Joe Zappa (Founder and CEO, Sharp Pen Media) as he unpacks how B2B Martech companies can...

A crucial part of B2B marketing revolves around understanding the core business problems that content can solve. B2B marketers must also proactively have conversations with different departments and customers, and conduct the relevant diagnosis in order to produce content that is interesting, insightful, relevant, and delivers results. Join us as we sit down with B2B content marketing expert Steve...

It’s something that many B2B marketers out there are a part of: communities. Some are active members and some even think of establishing and running groups of their own. How can a thriving community become your brand's biggest asset? What do marketers need to do to keep the momentum going? Join us as we talk to serial B2B entrepreneur and community builder Lloyed Lobo (Co-Founder, Boast.ai) about...

Anyone involved in B2B sales will know that the biggest challenge is to get your prospect to trust what you are saying. Providing those prospects with the relevant consulting, expertise, and customer proof in the form of case studies and video testimonials will help to close that trust gap. That’s why we invited sales expert Julian Lumpkin (Founder & CEO, SuccessKit) to talk about how B2B comp...

Nobody likes to get “pitch slapped”, nor is anyone logging into their inbox or social media accounts to be hunted down by relentless salespeople who won’t take “no” for an answer. There is a better way that is not only less intrusive or pushy but also engaging and filled with valuable content. That’s where social selling comes in. That’s why we brought on social selling expert Brandon Lee (Founder...

The world of the B2B buyer has changed considerably and marketers need to adapt accordingly. We also know that buying groups spend a significant amount of time conducting their own research before even talking to a company’s sales representative. The reason boils down to a lack of trust that needs to be filled. Join us as marketing and sales expert Dustin Tysick (VP of Revenue, Testimonial Hero) t...

In the world of B2B, creating quality content that is relevant, insightful, and useful for your target audience is necessary and expected. We also know that content distribution is just as important as content creation, yet many B2B companies still stop short at using their own channels. There is value in creating partnerships in earned media and building out your distribution channels. Join us as...

Storytelling is something that is essential in B2B industries. Telling that story from the customer’s perspective, however, really does provide proof of success which ultimately helps to shorten the sales cycle. Join us as we talk to marketing and copywriting expert Joel Klettke (Founder, Case Study Buddy) about how to create case studies and video testimonials that sell in B2B. During our convers...

It’s a challenge that many marketers in specialized B2B industries are confronted with: The sameness and “play it safe” approach. Using everyone else’s playbook will not help B2B companies to be one step ahead of the competition. They need to stand out in a way that they are more visible, seen as different, and are unforgettable. Join us as we talk to arguably the “Only Marketing Chemist” on Linke...

In B2B marketing, it’s crucial to use a strategy-based approach that focuses on customers’ needs and how your product or service can address those needs. Bringing awareness through trust and relationship building are also key components that can ultimately result in success for B2B companies. Join us as we talk to B2B marketing expert Deanna Shimota (CEO, GrowthMode Marketing) about how B2B compan...

As markets continue to evolve and B2B industries become more competitive, it is imperative for companies to be more strategic and results-driven with their marketing. B2B companies need to also have the right team and culture in place to stand out and have a more strategic advantage over their competitors. Join us in our conversation with B2B marketing veteran Jasmine Martirossian (Chief Marketing...

It goes without saying that the events and conferences space has experienced a lot of disruption in the past few years. With the rapid advancement of technology, AI, and digitization, this industry has had to reinvent itself in order to adapt to changing market dynamics. How can B2B marketers successfully incorporate events into their strategy? How can they utilize offline and online components to...

Effective and better results in B2B marketing (and sales for that matter) require a deeper understanding of what prospective customers need to know and experience before they buy. Understanding the prospect’s pain points, challenges, and what success looks like to them is also imperative. Join us in our incredibly insightful conversation with B2B marketing expert Jim Kraus (President, Buyer Person...

As markets and customer behaviors change, it is imperative that the different functions within a B2B organization work together to continuously improve customer experience (CX). How should this be done? How can you get the different teams to work together? Join us as we sit down with martech expert Dan Radu (President & Founder, Macromator) and talk about the role that digital technology can p...

There’s so much talk out there about how platforms like ChatGPT and other forms of AI and machine learning will slowly replace the work done by people in B2B content marketing. Is this true? Should we completely rely on these new technologies to improve our B2B content marketing and promotion? Join us as we discuss these topics and more with expert content marketer Ren Agarwal (CEO, StoryAZ Studio...

When B2B customers (or any customers for that matter) try to find a solution to their problems, they educate themselves. And how do they educate themselves? The answer lies in good, interesting, and relevant content. We also know that promoting that content and distributing it through the right channels is equally (if not more) important so that it reaches the right people at the right time. Join...