Avidly Talks: Marketing podcast

In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistakes and the necess...

Paul interviews Richard White, the founder and CEO of Fathom.video, a free AI note-taking app that records, transcribes, and highlights calls. Richard discusses the unique features of Fathom, its user experience, and how it helps reduce stress and enhance efficiency in meetings. He also shares insights on the broader applications of Fathom beyond sales, the story behind its creation, and the futur...

In this conversation, Paul chats with ex-HubSpot Inbound Professor, Lisa Stappert. They discuss the nuances of translating content for different audiences, particularly focusing on the German market. They delve into the challenges posed by European regulations on AI, especially concerning data privacy and GDPR. Lisa shares insights on how to help customers navigate their fears around AI tools, emp...

Yamini Rangan, CEO of HubSpot, sits down with Avidly HubSpot Solutions to talk about an ever changing business landscape and how to keep up. Yamini shares the secret to understanding your customers true needs and how they always keep their customers needs at the forefront of HubSpots product development. What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠...

Hear from the Head of Growth at HubSpot: Rory Hope. How to tackle your SEO strategy for the next year, 2025. How do you rank on Google in this new era of AI? All this and more will be talked about in this insightful episode of Avidly Talks: Marketing, AI and SEO. In this episode, Paul Mortimer and Rory Hope (Head of Growth at HubSpot) discuss the significant changes in digital marketing, particula...

In this episode of Avidly Talks, Paul and Elias Holm discuss the importance of continuous learning in marketing, the role of curiosity in personal and professional development, and strategies for understanding client needs. Elias shares insights on how to stay updated in a rapidly changing field, the significance of recognizing consumer goals, and effective time management techniques for learning....

In this episode, Paul interviews Jesse, the CEO of Avidly, about the future of sales and marketing in the face of AI and data management. They discuss the challenges and opportunities presented by new technologies, the importance of ethics in AI, and the need for authenticity in customer engagement. Jesse emphasizes the power of storytelling and the role of sustainability in brand reputation. He a...

In this episode, Paul and Dennis discuss their key takeaways from the INBOUND 24 conference and share the notes from their favourite talks, focusing on the impact of AI in marketing, effective video and email strategies, the importance of building trust over leads and maximising the value of events. They emphasize the need for human connection in a tech-driven world and share practical insights fo...

In this exciting episode of Avidly Talks , we dive deep into the evolving world of SEO and AI with renowned expert Marie Haynes. As AI continues to shape the landscape of search engine optimization, businesses and marketers alike are scrambling to stay ahead of the curve. Marie, known for her expertise in Google’s search algorithms, shares her insights on how AI tools like ChatGPT and Google’s adv...

JD Sherman, Advisory Board Member at Avidly and former COO of HubSpot, sits down to talk about HubSpot's growth journey with Joakim Fagerbakk. JD shares key factors in HubSpot's success and how important it is to listen to your customers. What can we do for you and your business? Let's chat! ⁠https://www.avidlyagency.com/hubspot⁠ Follow us on Linkedin: ⁠https://uk.linkedin.com/company/avidly-hubsp...

We wish we'd found this recording location earlier in the week - we've got seats and everything! Dennis discusses the best talk ever that he had just watched and the other key learning of the week gets a mention too: making human connections.

What are the chances?! We didn't share our day's main learnings before hitting record and they're both related to brand growth! Mad. Plus, what are the chances that Camilla from TRY, our parter working on Nordic Growth Summit, would drop in and give us a cameo guest appearance. Head to www.nordicgrowthsummit.tech

Breakdown of the day's learnings and news from INBOUND 24. What is Breeze and how's it better than HubSpot AI? 'What the jeff is an AI Agent?' is finally answered. Plus other tidbits and tips from the day's action at INBOUND 24, such as why MOFU content is going to be VERY important. For the full product showcase, visit hubspot.com/spotlight

Paul and Dennis discuss the lessons from Partner Day ahead of INBOUND 24 and preview the opening keynote. They also share what the vibe is like this year, discuss some of the brand activations, and discuss the importance of just being human.

Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database. Jay also explores the impact of AI on email sorting and the need for more human-centric email marketing. Jay shares tips for creatin...

In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This is in contrast to a company-first approach, where t...

Azeem has spent a few years looking at, and researching diversity and inclusion within the marketing sector, as well as polling the industry anonymously. In this talk, he will share the results, as well as a critical look at why progress has been so slow - and give tips for people of all backgrounds to be better allies to marketers who are from minority cultural backgrounds.  Check out our ot...

If you have ever done a HubSpot certification then you will know who this man is and just how excited he is to tell you about HubSpot. Off the back of his first in person talk in the UK at Love Inbound 2022, Kyle Jepson sits down with us to elaborate on some of his talk and dive deeper into the world of educational video production. Check out our other Digital 22 podcasts here: https://youtube.com...

Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8   Check out our Digital 22 video hub: https://video.digital22.com/   Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB   Follow us on social:  https://www.instagram.com...

What's the difference between SEO work in-house vs an agency?  Watch the latest episode of Trending Upwards with our experienced SEO specialists to find out which one works better for you.   Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8  Check out our Digital 22 video hub: https://video.digital22.com/  Want a...

Planning is one thing, but planning for a designer is a different ball game altogether. Joining Bilal this week on the podcast is the Avidly UK & CA Projects team. They discuss managing projects with designers to overcome obstacles and meet deadlines — while maintaining quality in delivery. Check out our other Avidly podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGn...

Are you a small business? Need assistance getting the most out of your PPC budget? We can help! Check out this video to discover 'What Not To Do' and more importantly 'What To Do' when running PPC campaigns to get the most out of your budget. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https:...

For episode 3 of The Strategist Playbook, Sam is joined by SEO expert Anthony Biggs to discuss all of the factors that could contribute to not being able to rank for a target keyword. The two approached the problem from two angles, what to look for when you aren't ranking in SERPs at all and how to approach things if you are ranking, but not on the 1st page. Watch the episode now and make ranking...

In this episode of Managing Digital Projects we discuss why it's important to have project deadlines and how to meet them. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com...

In this episode of trending upwards we discuss the importance of website structure and crawl-ability in improving your rankings and the pitfalls of having a website that isn't easy to crawl. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the sce...