Amazon Legends Podcast

Join us this week as we uncover the strategies for becoming a 7-figure seller on Amazon through the post-purchase process. Our guest, Mike Kaufman, brings nearly three decades of ecommerce expertise, co-hosting the podcast and pioneering online sales. Learn from Mike's insights on brand development, Amazon post-purchase strategies, and list building. Discover the secrets to optimizing the pos...

In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon...

In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, c...

Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eComm...

In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical a...

Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simpl...

Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his en...

Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, utilize historical data, and optimize inventory...

In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the impor...

Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimiz...

Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's inno...

Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own...

Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his...

Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organ...

In this week's episode, "Maximizing Amazon Mobile Benefits," featuring Ryan Flynn, CEO of ExpertCPG Commerce! Join us to learn actionable strategies for boosting sales and optimizing your Amazon presence. Discover valuable insights on: On-the-Go Management, Efficient Order Fulfillment, Performance Metrics, Direct Customer Interaction, Marketing and Promotion, and User-Friendly Inter...

In this week's episode, we delve into effective tactics for Amazon sellers to capitalize on valuable badges like Amazon's Choice and Best Seller distinctions. Our guest, Greg Reniska Sr., offers over 20 years of e-commerce experience, both domestically and internationally. We highlight the significance of badges for visibility and credibility, actionable methods for earning them, and the...

In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual keyword tactics, and product marketing expe...

Join us this week as we explore "Everything You Wanted to Know About Influencer Marketing" with Jim Fuhs, President of Fuhsion Marketing. With over 30 years of experience blending Marine Corps Leadership with digital marketing, Jim shares unique insights into aligning personal values with business and making data-driven decisions. Dive into discussions on team productivity, time tracking...

Join us this week as we uncover crucial tips for Amazon sellers in our latest podcast episode. Our guest, a former Amazonian with a rich background in training Seller Support teams globally, shares insights on overcoming obstacles in the e-commerce giant. Discover strategies for navigating Amazon's competitive landscape, insights into problem-solving, and the transition from Amazon to indepen...

In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven d...

In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distinguishing busyness from productivity. Wit...

Join us this week as we dive into the e-commerce realm with Paul Baron, Founder & CEO at Influx Catalysts. With over 7 years of expertise in Influencer Marketing, Paul shares valuable insights into enhancing online presence. Discover the driving forces behind sellers and customers' actions, along with practical tips on user-generated content and traffic generation. Tune in for a concise e...

 Join us this week as we dive into Amazon selling and advertising with Jonathan Wilner, an expert with 7+ years of experience. He has personally managed over 1.5 million Amazon listings including PDP creation and content optimization. Discover key strategies for converting target audiences into customer personas. Whether you're a seasoned seller or just starting, gain actionable insights on a...

In this episode of Amazon Legends, join expert Andrew Maffettone as we delve into driving external traffic to Amazon. With 15+ years in e-commerce marketing, Andrew, Founder & CEO of BlueTuskr, shares insights on effective strategies and the evolving landscape of digital marketing. Explore the art and science of connecting with consumers on platforms like Facebook and TikTok, and uncover the p...

In this week's episode, dive into the world of Amazon with Melissa Burdick, President and Co-Founder of Pacvue. Drawing from a decade at Amazon, Melissa shares invaluable insights, from the early Wild West days to cultivating an entrepreneurial mindset. Uncover her transition from corporate life to entrepreneurship, shaped by Amazon's culture. Explore the impact of family, education, and...