All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

Ep. 101 - What part do your feelings, moods, desires and unforeseen events play in your business systems? This episode could easily be titled part two of the previous, "Built to Last". That episode was so well received that an encore was necessary. Chris provides perspective on the importance of what he teaches on a more grand scheme of life through the reality filter of unplanned circum...

Ep. 100 - In this special episode, Chris commemorates the achievement of 100 episodes! This is not the first time Chris has brought a podcast to 100 episodes and beyond, but this one has by far meant the most to him. He pulls back the curtain to show you what his production process looks like and talks through the 3 lessons he has learned from building a podcast for longevity. Tune in to learn how...

Ep. 99 - Have you been wondering if becoming an Automation Service Provider™ is right for you? In this episode, Chris discusses the reasons you should... and shouldn't. It may seem counterproductive to have a podcast on why you shouldn't. However, becoming an ASP™ only works for certain types of industries and personality traits. Join Chris as he discusses both in an effort to provide a...

Ep. 98 - Do you ever find yourself questioning what you're leaving on the table? This week, Chris compares effectiveness and efficiency while discussing what it takes to improve both. After listening to this episode, you'll have a greater perspective on what's possible for you, along with a strong desire to change your approach for the better.

Ep. 97 - Join Chris this week as he discusses the major mistake that every marketer makes at some point, marketing to the wrong audience. Along with explaining the core reason that this happens, Chris lays out the 3 hidden traps that inevitably come from going wide instead of deep and most importantly, how to avoid falling into these traps. If you want to fast-forward past the headache that follow...

Ep. 96 - This week, Chris is joined by marketing authority, Paul Sokol, to discuss the union of automation and messaging. Paul is a thought leader in Automated Experience Design, author, speaker, and promoter. Over the years, he has learned that the art of copywriting for automation requires a lot of attention to detail. Paul shares how to craft the right messaging for your customer journey along...

Ep. 95 - In this episode Chris is joined by the dynamic duo, Rob and Kennedy of Email Marketing Heroes. They share their framework for a unique take on a welcome sequence, as well as many other tips and tricks to improve your email marketing strategy from both a psychological and technological stand point. Get ready to take notes because the secrets revealed in this podcast will completely reshape...

Ep. 94 - Have you heard of VIP days? In this episode Chris is joined by a fellow systems lover, Jordan Gill. Jordan is the founder of Systems Saved me and is passionate about providing clarity around the potential path to replace retainers with one-day virtual intensives. If you have been looking at other ways to scale your service based business without retainers, this episode is for you.

Ep. 93 - What would it mean for your business if you could close leads in the DM's through automation? This week Chris is joined by the excited and enthusiastic co-founder of ManyChat, Mike Yan, as he announces a major update to chat marketing that is going to change the landscape of how people use social media and close leads. Listen closely because this is your entryway into making the next...

Ep. 92 - This week Chris is joined by his good friend, Janet Kafadar, as they peel back the layers of Janet's strategy for automating her coaching business from sales to fulfillment. She reveals how she attracts, qualifies and closes leads while painting a realistic picture of what you can automate and what you shouldn't in order to keep things simple and streamlined. Once you see how ef...

Ep. 91 - Typically, Chris is always an advocate for data driven decision making and letting the data determine what needs to be done. However, this week Chris is joined by Tim Cakir who brings an interesting case to the table, that sometimes your gut is right. Finding a balance between the two is key. But how do you balance the decision driven nature that we must adhere to as marketers, with the h...

Ep. 90 - Do you know what you should be taking into consideration when choosing a MarTech stack for your business? This week, Chris is joined by Dan McGaw to discuss the importance of the tools that you select and the data that they provide. By the end of this episode you'll have a better understanding of how to select the best technology stack that will help your businesses extract and inter...

Ep. 89 - Adrian Savage joins Chris in this week's episode to discuss how you can make sure your emails land in the inbox instead of the spam or promotions folder. Adrian is the founder and creator of Deliverability Dashboard and over the years has helped many well-known names in the online space improve their email performance. Get ready to take notes and pay close attention as Adrian breaks...

Ep. 88 - Chris pulls back the curtain in an open conversation with a Co-founder he had the privilege to personally work with and scale their e-commerce business using automated email marketing. Eric Schechter is the Co-founder and VP of Marketing at GiddyUp, a partner marketing network and performance platform. Chris had the joy of meeting Eric while conducting a live workshop and when the opportu...

Ep. 87 - Are you properly leveraging your thank you pages? In this episode Chris is joined by Brian Keith to talk about one of their favorite topics in online marketing. Brian is the founder of Red Beard Consulting where he helps companies scale their profits and impact through auditing their existing systems. Tune in to hear Chris and Brian discuss various ways to win (and a way to lose) by using...

Ep. 86 - In this episode Chris is joined by one of his favorite marketers from the ActiveCampaign community, Kay Peacey. Kay is a Certified ActiveCampaign Consultant and an experienced digital marketer. Sit back and enjoy this conversation, whether you already utilize ActiveCampaign or are just now hearing of it, as Chris and Kay give a holistic perspective to leveraging automation, as well as a f...

Ep. 85 - Do you find yourself operating in your business with random or inconsistent action? In this week's episode Chris discusses the enemy of automation and why inconsistency can be detrimental to your success. As much of a super power as automation is for your business, it can be defeated. Be sure to listen and take notes so you can ensure that you're not holding kryptonite up to you...

Ep. 84 - In this week's episode Chris is discussing the importance, power and utility of screen recording software. Whether it's taking a quick screenshot to share and collaborate with your team or a video recording of your screen, this software can become an indispensable tool for your business. This is the first of a variety of episodes to come that will be focused on reviewing differe...

Ep. 83 - This week Chris is joined by Scott Martineau, Co-Founder of Keap (formerly Infusionsoft) to discuss a method he created to help you more easily and effectively plan out your marketing in preparation for automation. Scott calls these valuable resources, Marketing Playbooks. Tune in to learn how they can help you execute highly effective and profitable automations in your business.

Ep. 82 - Do you want a deeper and more personalized learning experience for your customers? In this episode Chris is joined by Nathalie Lussier to talk about her software AccessAlly. Nathalie is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to...

Ep. 81 - For a nice change of pace, this week Chris is joined by Stanley Tate to highlight the struggles and triumphs of growing a business in the online space. Through Stanley's law firm, Tate Esq. LLC, he helps his clients develop a student loan repayment strategy. After listening to this episode you are sure to be inspired, motivated and ready to do the work... regardless of what industry...

Ep. 80 - Are you using webinars to grow your business? Webinars are a great marketing strategy but can often feel complicated and stressful. Luckily, David Abrams is joining Chris this week to discuss what goes into creating and conducting a successful webinar as well as a tool you can use to simplify the process. David is the Co-Founder of Demio and has years of experience in SaaS, Marketing and...

Ep. 79 - Could you use cohort based courses in your current business model for more growth and transformation? In this week's episode, Chris discusses cohort based courses, with special guest Wes Kao, as well as a variety of other important topics for marketers and course creators. Wes is the co-founder of Maven, the first platform for cohort-based courses. This conversation provides a wealth...

Ep. 78 - If you've ever wanted a behind the scenes peek of what the journey from freelancer to startup company looks like then this episode is for you. This week Chris is joined by Michael Hunter to discuss the process and various phases that led him from freelancer, to agency and eventually to bootstrapping a software company. Michael is the Co-Founder of Spiffy Checkouts and the founder of...

Ep. 77 - Have you been struggling while attempting to use spreadsheets to visualize your marketing? In this week's episode Chris is joined by Bastian Earth to discuss a new way of tracking the performance of your marketing in ActiveCampaign. Bastian is the Founder of Wild Audience where they help you build authentic relationships through marketing automation. Tune in to learn about new techno...