Alchemy

Jennifer discusses her impactful career in cannabis that named her in the High Times Female 50, how she is developing a diverse brand portfolio across different cannabis categories, and her innovative approach to retail strategy.

Javier discusses his career as an award-winning cannabis reporter, the evolution of cannabis media outlets, news and PR, and his predictions for the future of cannabis production and consumption globally.

Joe discusses his transition into the cannabis world when it was still largely deemed taboo, how he grew Dixie Elixirs through educational marketing, and starting a new position as CMO at Wana Brands during a pandemic.

Narbe discusses the Canopy Rivers investment portfolio, their vetting process, and the 5 distinct waves of the cannabis industry.

Al discusses his career in the NBA, how his Grandmother, Viola, is the core of his brand's story, and humanizing the cannabis plant through celebrity influencers.

Christopher discusses his experience co-founding purpose-driven holistic wellness brands The Honest Company and hemp-based CBD Prima, compliant cannabis brand marketing strategies, and the importance of consistency, transparency, and purity in the supply chain.

Mike discusses his career as a professional boxer, his journey as a cannabis entrepreneur, and how pain transformed his perspective on health and wellness.

Adam discusses maintaining the earliest and most recognizable name in cannabis, growing and diversifying the cannabis community through HIGHTIMES, and plans for the world-famous High Times Cannabis Cup.

Prinz discusses his career at CPG giant Coca-Cola, the importance of visual branding today, and understanding the consumer journey across all touchpoints in the cannabis industry.

Jim discusses why he decided to join the cannabis movement, the pros and cons of fame for breaking into the cannabis industry, and his plans for growing Belushi Farms in the future.

Jordan discusses how he became one of the top 100 most influential people in cannabis, growing 80+ award-winning Moxie from a startup to distributing to over 40 countries, and the genetic code of cannabis concentrates and their development process.

Jason discusses his career evolution from pharmacist to investor, the future and funding of cannabis, and why customers maintain stronger loyalty to dispensaries over cannabis brands.

Socrates discusses his career path from a pilot in the US Army to the CEO of a cannabis company, how Jane Technologies is hybridizing Amazon and Postmates traits to build the ultimate cannabis shopping experience, and the power of tech in curating personalized discoverability for the canna-curious.

Jesse discusses the increased demand for cannabis products with longer shelf-lives during the COVID-19 pandemic, the role of technology in cannabis go-to-market strategies, and Columbia Care's hyperlocal marketing strategy for 2020.

Steven discusses his transition from healthcare law into the medical cannabis world, the impact of COVID-19 on the medical cannabis landscape, and Jushi Medical's agile approach to their messaging and marketing during this global pandemic.

Cory discusses the importance of cannabis branding, the top marketing trends shaping the industry’s future and compliance strategies.

Lisa discusses her transition from the CPG to the cannabis industry, overcoming marketing challenges at scale and the value of micro-influencers in 2020.