Add To Cart: Australia’s eCommerce Show

In this episode of Add To Cart, we are joined by James Bartle, Founding CEO of Outland Denim. The former motocross rider was inspired to build a company that drives social change and saw denim jeans as the ultimate product to achieve this. Four years in, the brand has its own Cambodia-based production services employing local seamstresses, appears in stores across Australia, the US and Canada and...

In this episode of Add To Cart, we are joined by Oliver and Ruby Hagen, who run Hagen’s Organics, a second-generation butchery based in Melbourne. The Hagen family are no strangers to change, starting in the 1980’s selling organic fruit and veg, then shifting to meat in the late 90s. Siblings, Oliver and Ruby, continue to run the company with an online presence very much at the core of the busines...

In this episode of Add To Cart, we are joined by Hannah Spilva and Verity Tuck, Co-founders of gifting business, LVLY. From backgrounds in advertising, Hannah and Verity are now turning over in excess of $3m with LVLY, delivering amazing posies in beautiful jars with heart warming and slightly cheeky messages on them.  In this chat you will hear how they solved the ultimate challenge with flower d...

In this episode of Add To Cart, we are joined by Michael Gillespie, Chief Digital & Technology Officer at pizza giant, Domino’s. The conversation takes us from the early days of digital at Domino’s, pioneering online pizza sales right through to the most recent AI innovations the team is rolling out across Australia and beyond. Michael shares his tips for up-selling and cross-selling success,...

In this episode of Add To Cart, we are joined by Danielle Holloway, Founder & CEO of Merry People. Dani recognised a gap in the market for fashionable, functional, wearable gumboots and used her house-buying savings to turn that idea into a reality. Six years on, the business operates across Australia and the US and is a fantastic example of doing one thing and doing it exceptionally well. Dan...

In this episode of Add To Cart, we are joined by Danielle Lewis from the influencer marketing platform and agency, Scrunch. Whether you’re a TikTok regular or a social media novice, understanding how to best utilise influencers within your business can be daunting. Danielle gives us tips on what you should look for when selecting influencers to represent your brand, how to brief them to get the be...

In this episode of Add To Cart, we are joined by Tom and Natalie Hintze from Mr Pool Man. These two siblings have taken their dad’s pool store and transformed it into an eCommerce powerhouse which has disrupted the very slow moving world of pool parts and accessories. Tom and Nat discuss everything from split testing free shipping to manufacturing their own product to qualifying for B Corp status...

In this episode of Add To Cart, we are joined by Mike Angell, Co-founder of Vop, an app that allows brands to create a shoppable TikTok feed. From small beginnings as a self taught programmer, Mike has managed to work with some of the biggest names including, Black Milk, Shopify and Culture Kings. He shares his thoughts on everything social media from communities and their preferred platforms to t...

In this episode of Add To Cart, we are joined by Anna Ross, founder and CEO of beauty brand Kester Black. The business started as a fashion label, then sold jewellery, but it wasn’t until Anna noticed a lack of cruelty-free nail polish colours, that ethical cosmetics became the focus. Tripling business revenue in just three months, Kester Black expanded and went on to become the world’s first make...

In this episode of Add To Cart, we are joined by Lee Hardham, Co-founder of Brauz, to talk about Reserve Online Pick Up In Store, a relative newcomer alongside Click & Collect, allowing customers to check product availability in physical local stores. We discuss the technology and metrics of this strategy as well as the opportunities for customer engagement it provides that brands such as Fore...

In this episode of Add To Cart, we are joined by Alison Covington of Good360, a matchmaker helping to repurpose items of value by directing them to Australians most in need. Alison shares how retailers such as Big W, Harvey Norman and Lego have partnered with Good360 to make valuable contributions to their communities. We hear how it works, the success stories and the benefits for retailers. In a...

In this episode of Add To Cart, we are joined by Alita Harvey-Rodriguez, founder of MI Academy and creator of the Retail Hack Games, plus three members of the winning team, Jo Harris, Peter Knock and Yas Grigaliunas. Sharing their experiences of this unique event designed to inspire innovation and challenge traditional ways of working, the panel discuss how the Hack Games came to be, what the proc...

In this episode of Add To Cart, we are joined by Chris Mead, co-founder and CRO of CROSSNET. Chris, his brother and a friend came up with the idea for this new game, a mix of volleyball and foursquare (or handball, as Aussie kids know it), after a late night of brainstorming. They built a rough prototype, figured out the rules and played. Almost three years later, the game is in over 300 retail st...

In this episode of Add To Cart, we are joined by Kellie Hush, former editor in Chief of Harper's Bazaar with more than 20 years’ experience in the Australian and international fashion industry. We hear Kellie’s thoughts on the importance of brand stories, innovative retail partnerships and customer communities as well as lessons learned from the recent launch of and exit from, her own accesso...

In this episode of Add To Cart , we are joined by Carolyn Breeze from GoCardless. As the trend for consumption over ownership has grown, so has the subscription economy. Carolyn breaks down the ways in which a business can embrace subscription models, increase customer loyalty and generate more predictable revenue. A passionate advocate for smart and democratic solutions to assist our busy lives,...

In this episode of Add To Cart, we are joined by Matt Newell from The General Store. Recorded when Nathan and Matt met up at ‘Retail Live’, the discussion explores the most effective customer research methods (and when not to trust them), what kind of experiences make a real impact and the unique strengths of physical versus digital spaces. We also get Matt’s thoughts on a controversial ad campaig...

In this episode of Add To Cart, we are joined by Mike Doyle from Brisbane Airport Corporation. With foot traffic in the airport down by 96% due to COVID 19 flying restrictions, Mike and his team stepped into unfamiliar territory and built an eCommerce marketplace site from the ground up in just over two weeks. As Mike puts it, the process was ‘quick and dirty’, but the results speak for themselves...

In this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter . Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to b...

In this episode of Add To Cart, we are joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. We discuss the ways in which the CoronaVirus pandemic is impacting the retail landscape in Australia and around the world and how businesses can best respond to this unprecedented crisis.  Questions answered in...

In this episode of Add To Cart, we are joined by Customer Experience expert Danny Phillips, Co-founder of the CX platform Omneo and agency Arkade . Danny’s business focuses on retention rather than acquisition and in this episode, we’ll find out why and hear his top strategies for holding onto your most valuable customers.   Questions answered in the podcast include:  How do you identify the most...

In this episode of Add To Cart, we are joined by Yasmin Grigaliunas, CEO & Co-Founder of the World’s Biggest Garage Sale. Yas has been leading the secondhand market in Australia through her innovative approach to reusing and recycling dormant goods. Starting as a charity, World’s Biggest Garage Sale has evolved into an investable business model with purpose and giving at its core.  Links from...

In this episode of Add To Cart, we are joined by Jason Andrew, chartered accountant and corporate advisor. Jason is focused on helping eCommerce businesses take their numbers seriously - and keep themselves accountable. As Jason says, “accounting is about accountability”. In this episode, Jason explains which metrics are the most important for eCommerce retailers, how to measure them effectively a...

In this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms - particularly Klaviyo and Dotmailer. We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how...

In this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce. We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business.  Common questions answered in the...

In this episode of Add To Cart, we are joined by Dave Dennings who was most recently GM Digital Storefront Ops & Technology at Surfstitch. We discuss the upcoming discounting season and how retailers can join participate without giving away all of their margin. Common questions answered in the podcast include:  Should retailers participate in mass discounting?  What are some tactics retailers...