Add To Cart: Australia’s eCommerce Show

Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce. Today’s episode is the second in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way...

In this episode of Add To Cart, I am lucky enough to be joined face to face by someone who actually knows what he’s doing in the great outdoors. Trust me, I’d be dead as soon as I hit the gravel road. Sam Schumann is the founder and director of outdoor adventure company Alton. An ex -tax and consulting professional, Sam developed the Alton brand in 2015 and now has over 50 SKU’s, a warehouse that’...

In this episode of Add To Cart, we checkout Gavin Ballard, CEO and Founder of Submarine, a Shopify add-on that helps brands and agencies push the limits of what ecommerce platforms can do for subscriptions, membership crowdfunding and more. It’s a unique and fascinating approach because it is essentially giving developers and agencies the keys to create unique experiences - rather than delivering...

Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce.  Today’s episode is the first in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way...

In this episode of Add To Cart, we are joined by Evan Montero is the Co Founder and CEO of DIY Blinds, Australia’s fastest growing window furnishing retailer taking curtains and blinds out of the showroom without compromising on experience. Their unique business model has disrupted the space, earning the business 46 million dollars in revenue and features with Grand Designs, Australian House and G...

In this episode of Add To Cart, we checkout Lou Kendall, Co-founder and Co-owner of Louenhide.  Started 16 years ago as a party plan business, Louenhide grew from the unmistakable popularity of brightly coloured handbags that Lou and her friend Heidi, noticed was a gap in the market.  Doubling down on bold bags was the right decision and now the brand ​​is a favourite of many, sold in over a thous...

Did you know that approximately 2  million Australians have gone through some kind of traumatic sexual experience? The numbers aren’t entirely clear because there is a difference between how often sexual abuse occurs and how often it is reported. It is clear that there is a lot of work to be done - not only in preventing this trauma but in helping the healing post trauma. This drives today’s guest...

In this episode of Add To Cart, we checkout Tom Ferrier, Founder of Greener - a service and an app to help retailers and consumers measure and reduce their environmental impact - and power the green economy. Tom is helping retailers reduce and offset their emissions - while attracting like-minded customers who are interested in sustainability - almost an informal loyalty program. And for customers...

In this episode of Add To Cart, we are joined by Andrew Lipp, CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). Andrew is a former sneakerhead who felt the pain of missing out on product launches more than once and, with the help of two former Google colleagues, decided to create a solution.  EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to...

In this episode of Add To Cart, we checkout a guy who aims to make the valuation and trading of ecommerce business much more realistic and fair.  Blake Hutchison is the CEO of Flippa -  a global marketplace for buying and selling online businesses.  Founded in 2009, Flippa has 3 million users worldwide who can browse for content sites, SaaS businesses, ecommerce businesses, apps and digital servic...

In this episode of Add To Cart, we are joined by Caleb Marshall, CEO and founder of Tropeaka, a health food and nutrition company making and selling premium ingredient products such as protein powders, superfoods and, wait for it, beauty custard.  After being diagnosed with Chronic fatigue in 2016, Caleb spent alot of time in specialist shops building his health from within, an experience which le...

In this episode of Add To Cart, we checkout Alice Williams, founder of Ovira, a period pain relief device.  So much more than just a medical solution, Ovira are doing loads to make the conversation around periods, vaginas and women’s health… normal.  At the time of recording, they are killing it on TikTok and have the most followers of any brand in Australia.   Links from the episode: Koala Eco Al...

In this episode of Add To Cart, we are joined by Adam Sharon-Zipser, founder of Giftnote,  a Shopify app which allows gift givers to have an SMS or email arrive to the gift recipient within 30 minutes of their delivery. This solves the problem of impersonal, or even worse, unknown deliveries. Adam is also the founder of Elephant Room, an ecommerce agency that helps ecommerce brands grow through pa...

In this episode of Add To Cart, we checkout David Fogarty, Founder of The Oodie, the original oversized wearable blanket that turned Davie’s last $500 into a 250 million dollar business and now sits inside The Davie Group alongside Pupnaps, ZoeTech, Australian Furniture Warehouse and more.  Links from the episode: Davie Fogarty from The Oodie: The Fad That Stuck Around | #271 Questions answered in...

In this episode of Add To Cart, we are joined by Shane Lenton, Co founder and CEO of The Wishlist, has spent the last 14 years growing the digital capabilities at Cue and his new venture is offering a solution to the problem of clogged camera rolls everywhere.  The Wishlist allows shoppers to save product items for review and purchase later, online or instore.  It gives retailers the ability to ca...

In this episode of Add To Cart, we checkout Kelly Jamieson, who founded Edible Blooms as a small family business, keen to bring moments of joy in the form of sweet treat bouquets to as many people as possible.  Now, 17 years later, Edible Blooms has grown to include gourmet gift hampers and living plant gift deliveries and took out the 2022 Canstar Most Satisfied Customers Award.  Links from the e...

In this episode of Add To Cart, we are joined by a founder who launched her brand in 2018 after finding a perfect match with an Instagram personality and hasn’t looked back.  Gemma Crowe is the Founder of Infamous Swim, an Australian label for women who want to feel empowered in their swimwear no matter what stage of life they’re at.  With striking prints and options for matching with family, the...

In this episode of Add To Cart, we checkout Harry Dixon, Rory Garton-Smith and Elliot Rampono, Co founders of Checkmate, an app that plugs into safari on your mobile to automatically provide savings while you shop.  The team has an eclectic mix of talents and backgrounds - one is an entrepreneur and partnerships expert, another a trend setting data scientist and the third, a former musician who’s...

In this episode of Add To Cart, we are joined by Gavin Ballard, CEO and Founder of Submarine, a Shopify add-on that helps brands and agencies push the limits of what ecommerce platforms can do for subscriptions, membership crowdfunding and more. It’s a unique and fascinating approach because it is essentially giving developers and agencies the keys to create unique experiences - rather than delive...

In this episode of Add To Cart, we checkout Jane Cay, founder and CEO of birdsnest, one of Australia’s biggest fashion success stories.  Leaving a job with IBM to adopt a small clothing business in regional NSW back in 2004, Jane has grown birdsnest to a staff of 150, serving a community of women with styled outfit inspiration, express delivery, above and beyond customer service, no hassle returns...

In this episode of Add To Cart, we are joined by Lou Kendall, Co-founder and Co-owner of Louenhide.  Started 16 years ago as a party plan business, Louenhide grew from the unmistakable popularity of brightly coloured handbags that Lou and her friend Heidi, noticed was a gap in the market.  Doubling down on bold bags was the right decision and now the brand ​​is a favourite of many, sold in over a...

In this episode of Add To Cart, we checkout Ash Hudson from Retail Global.  Having worked around the globe for the past eight years running events in the Middle East, North America, India, Europe and the UK, Ash brings a wealth of cross-cultural experience to Retail Global and now holds the position of CEO.  Retail Global runs major retail conferences with the aim of maximising the performance of...

In this episode of Add To Cart, we are joined by Tom Ferrier, Founder of Greener - a service and an app to help retailers and consumers measure and reduce their environmental impact - and power the green economy. Tom will explain it in this episode but he is helping retailers reduce and offset their emissions - while attracting like-minded customers who are interested in sustainability - almost an...

In this episode of Add To Cart, we checkout Erica Berchtold, CEO of The Iconic. Erica is one of the most influential leaders in the retail landscape and Add to Cart’s most requested guest, the one person you all want to hear from - Erica Berchtold, CEO of The Iconic. The Iconic is Australia’s very own online fashion powerhouse, committed to customer and at the forefront of technology and innovatio...

In this episode of Add To Cart, we are joined by a guest who, at the time of recording, has the most TikTok followers of any brand in Australia. No it’s not Nike. It’s not Culture Kings. And no it’s not Add To Cart. It is Ovira. Alice Williams is the founder of Ovira, a period pain relief device.  I’ve known Alice a while now and always love chatting to her. Whenever you have an inkling of what sh...