AdBriefing Copywriting Tips

Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads. Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers? I'm not about about chasing clickbai...

Do you have a high-traffic website but no revenue to show for it? That's typical for podcasts, YouTube channels, and content websites. You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast. The office is so busy lately that I cannot get through a podcast without an inbound ca...

If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard. Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress. Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you t...

Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic. Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion. You're in the right place if you want double digital conversion rates and more cash flow from your business website. This approach looks at extracting best practic...

What do you do after researching buyer personas, keywords, or industries? Are you increasing capacity or grinding through the boring weeds? Do this to read the minds of prospects. Over your copywriting career, you'll be more productive. This concept of information management makes you more productive. You don't need any fancy database, software, or even a librarian. Start organizing your research...

Do you want a seven-figure agency? Use this strategic system for selling high-ticket solutions. You are five steps away from bankable results. Many will ask, "If this system is so powerful, why would you share it?" Most who start listening to this mega-podcast episode won't finish it. The majority looks for "marketing secrets" that don't require effort, or somehow magically work in every economy....

What is the one thing that every successful copywriter does to build their book of business? Marketers do this as well. Do this to understand buyers better. Make more relevant offers. Do this to connect with powerful insights about buying behavior. Without this, you spend more money on marketing with less hope of return. It's that simple. It's a universal secret because so few do it right. You nee...

🎙️ Unlocking Ecommerce Success: 7 Proven Strategies for Copywriters, Marketers, and Business Owners! 🚀 Join me in the latest episode where we dive deep into the realm of ecommerce, decoding the secrets that can skyrocket your online sales! If you're a copywriter, marketer, or business owner looking to enhance your craft, this podcast is your golden ticket to success. 🌟 What's on the Menu? Turn n...

The sad fact is that copywriting is only 20% of the work necessary to get customers. Yet copywriting impacts 80% of the results. Unfortunately copywriting is 100% more exciting than these frameworks I share in this episode. Yet the framework is the critical factor that shows you where to apply copy. You can write the very best most clever copy in the world, but in front of the wrong audience you’l...

MINI-COURSE: How to pay more money for a customer while boosting profits exponentially. Discover the real math of marketing. Use this to know if your copy is paying its own way. This is direct response implemented. You can increase conversion rates with three key numbers. These numbers form metrics that measure marketing performance. Without these measures you are taking shots in the dark. Stop wa...

When you understand these fundamentals of conversion rate optimization you can drill down into new buyers. Generate more leads from your website, inbound telephone, or any other means. Stop being a sucker to the distraction that is marketing today. It doesn’t matter if you do digital advertising, search optimization, or social media. These key fundamentals are more meaningful than every. Unlock ne...

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Preview: How to build high-ticket solutions your clients will love. What should be included so they pay, stay, and refer? Build both passive and active income with this proven approach. Be sure to like and subscribe. Part 2 is coming shortly. Don’t miss this valuable resource; join us at https://www.adbriefing.co.uk/n... Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefi...

Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible. It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary. The truth is that `listeners` are not `customers`, so how do...

With all the talk about channel optimization, most marketers miss the right way to increase sales. It doesn't matter your reach if you don't have lead attribution. Then again, how do you know who makes the best leads? Knowing how to optimize your sales funnel and do valid customer research matters too. Today's episode covers the right way to do conversion rate optimization. It starts in the least...

Do you want larger, more lucrative copywriting assignments? Are you tired of "one and done" clients? Do this to increase the value of your copywriting assignments. In this episode, discover an interview method for collecting research for writing assignments. This method works at many levels. Use it for ghostwriting, long-form sales letters, or building out an editorial calendar. Rather than relyin...

So you want to be a dot.com millionaire using your copywriting skills to profit from digital products. You want to know what are the best AI tools to use to organize and write digital products? The hype answer is easy, but my expense of experience seeks to give you more. The right tools help you understand your buyer while creating an environment to sell product. Whether you do this for a client,...

Don’t let your headlines be overlooked for being boring or useless. The right headlines grab readers attention to draw them into copy. That’s the only way you can share the good news of your offer. The problem is that distraction is at a all time high volume. Doom scrolling, video shorts, and naughty content online is only part of the problem. People aren’t paying attention. Only headlines can bre...

Stop waiting for things to get better. Let’s get out there so you can get your first copywriting assignment. It will be the first of many when you follow the approach outlined in today’s episode. Too many freelance copywriters get stuck. They do run of the mill assignments. Face rollercoaster income, and miss out longer term assignments because they don’t know how to ask. Don’t be stuck like that....

There are a lot of reasons your copy can fall on its face. The majority of these problems have nothing to do with you. Even the best copy can fail in front of the wrong audience, or when merchant accounts go down, analytics are set up wrong, or technical errors. When you don't get favorable feedback from clients after running your copy, do this to ensure they give it a chance. Too many pages of go...

Do you want to earn more with less effort? Copywriting is the place to be for lifestyle, earning capacity, and new opportunity. The challenge is how most freelance copywriters approach this wonderful world. Many chase assignment. Others hang out in marketplaces. While the most successful copywriters develop agency with systems and support to get more clients. The best copywriters get larger higher...

This new approach turns your old content catalog into new passive income. Recycle your very best marketing, content, videos, and more. Reach more prospects and qualified leads faster. There are so many channels available to reach your prospects. Many channels have specialized optimization needs. Your qualified prospects are loyal to these channels, but you aren't there. Big tech wants you to focus...

Are you handling your discovery calls and interviews the right way? Here's an approach to get the new assignment and structure your engagement. Many beginning freelance copywriters and marketers don't know how to structure assignments. I hire many copywriters, marketers, editors, and freelance professionals. Even when I hire through an agency or marketplace, I interview everyone. Most don't know h...

How you podcast in-house is different than what you do for clients. The fundamental reason is due to billing your time. Doing podcasts the right way takes time and effort. You will do a more complete podcast package for clients. Doing this in-house would increase your overhead beyond the benefit you can receive from a podcast. It’s important to know this difference. Client work is often more compl...