A Felt Experience

🎙️ Episode 154: Storytelling Isn’t the Most Powerful Part of Your Brand 👉 Book your free 30-minute Brand Audit Storytelling is powerful. It makes you relatable, it creates warmth, and it can make people feel less alone when they see a leader who has gone through something they've gone through. But I actually believe thought leadership is a step above storytelling. Thought leadership is what build...

🎙️ Episode 153: “I Want Someone Who Understands My Industry” 👉 Book your free 30-minute Brand Audit Do I need to understand your industry through and through in order to create assets that help convert clients faster to your world? No. I've worked with biotech companies, interior designers, construction CEOs, coaches, therapists, paramedical tattoo artists, real estate agents, and entrepreneurs a...

👉 Book your free 30-minute Brand Audit Today I’m joined by my client and friend Brenda Lomeli for a conversation about nervous system regulation, business, ancestry, being Latina, and what it means to approach healing and entrepreneurship through a decolonized lens. We talk about how decolonizing can be less about becoming a “new identity” and more about removing the shoulds and asking: Who am I...

👉 Book your free 30-minute Brand Audit When I do a Brand Audit, I look at your website and Instagram and ask: Do you have a clear point of view? Is consuming your content a smooth experience? And is what you do — and the caliber in which you do it — obvious? Because a powerful brand isn't just about looking professional. It's about making people feel something. Today’s episode, though, is more of...

👉 Book your free 30-minute Brand Audit I’ll look at your website and Instagram with you and we can talk about your positioning, visuals, personality, stories, colors, messaging, and the opportunities you have to better communicate the world your brand is here to create. How do you actually measure the ROI of brand photography? Sometimes it’s obvious. You launch something, people respond to the ne...

🎙️ Episode 149: Learn to Play the Game 🔗 Book a Brand Audit With Me If your online presence doesn't match how powerful your work feels in real life, let's look at it together. During this 30-minute session, we can talk about your positioning, colors, stories, visuals, or what you can do right now to make your brand more congruent with who you actually are in real life. 👉 Book Your Free 30-Minute...

Everywhere I look, I see people saying: “People don’t want polished content anymore.” And honestly? I get tripped up by it too. Because when we're doom scrolling, of course we want to laugh, feel something, connect, and be entertained. We're not necessarily making level-five decisions about our businesses or our lives in that moment. But that's only one part of your marketing. In this episode, I'm...

🎙️ Episode 147: "I Don't Feel Like I'm That Person Yet" Have you ever looked at your brand photos and thought... "That doesn't even feel like me." Or maybe you've wondered if you're really qualified enough to invest in your brand because you don't feel as confident as you once did. In this episode, I share why your emotions don't determine your expertise, how grief and self-doubt can distort the w...

When I launched my brand in 2023, I almost didn't go through with it. Not because I didn't believe branding mattered. Because I wasn't sure I believed in myself . In this episode, I share the story of what was happening behind the scenes before I ever hit "publish"—the self-doubt, the resistance, the fear of being seen, and why I'm so grateful I launched anyway. If you've ever thought, "Maybe I'll...

In this episode, I'm joined by my client, Cat Del Carmen —business coach, marketing strategist, and host of the Show Up Real Podcast . Together, we talk about what it really looks like to stop performing who you think you're supposed to be, embrace your evolution, and build a brand that reflects who you actually are. 📌 In this episode, we talk about: Why authenticity is a practice , not a persona...

One of the biggest misconceptions I see as a brand strategist is people thinking they have a content problem—when they actually have a branding problem. The solution isn't always to post more. Sometimes the real issue is that people still don't understand why they should choose you . In this episode, I break down the difference between a content problem and a branding problem so you know where to...

🎙️ Episode 143: Stop Waiting for the Internet to Be a Safe Place One of the biggest breakthroughs I've had this year came from therapy. In this episode, I share a realization that completely changed the way I think about vulnerability, visibility, and why so many conscious entrepreneurs stay hidden—even when they know they're meant for bigger stages. I realized I wasn't waiting to become more conf...

The brands that feel the most magnetic aren't necessarily the ones spending the most money—they're the ones that feel cohesive, deeply individual, and impossible to replicate. In this episode, I break down the three elements I look for when creating a premium brand and how these principles help you become the obvious choice for the people you're meant to serve. 📌 In this episode, I talk about: Wh...

🎙️ How to Make Sure Your Brand Is Attracting Aligned Clients A lot of people think brand photos are just about looking professional. I disagree. Your brand should answer one question: Why should someone choose you over everyone else? In this episode, I break down how brand photos and videos become strategic assets that solve real business problems—from attracting more aligned clients to improving...

🎙️ The Black Swan Era: Why I Rebranded the Podcast Welcome to the newly rebranded podcast: A Felt Experience . In this episode, I’m sharing the story behind why this podcast changed — and why this rebrand feels like the most honest reflection of who I am becoming. For the last few years, my brand has been soft, airy, and rooted in creating a safe place to land. And that version of my brand got me...

🔑 Episode Summary In this episode, I break down how closeted mystics, brujas, curanderas, and spiritual entrepreneurs become fearless leaders online through my work . This conversation is for the people who know they have powerful gifts, powerful healing, powerful ancestral wisdom… but being publicly seen in those gifts still feels unsafe. Maybe your work has stayed mostly word-of-mouth. Maybe pe...

🔑 Episode Summary In this episode, I’m breaking down how high-quality photos, videos, and a cohesive brand actually change your reputation —not just how you look online, but how people treat you, speak to you, and take you seriously . I share my own story of moving from being underestimated, overlooked, and having to explain my credibility… to becoming someone whose authority is assumed . This is...

In this episode, I’m sitting down with this is my client Yuri — a somatic practitioner, coach, mother, and eldest daughter — and we talk about visibility, identity, and what it actually takes to become the woman you know you’re here to be. We go deep into what it means to be “highly visible but invisible” , especially as an eldest daughter and a woman of color — and how that shows up in your life,...

🔑 Episode Summary In this episode, I’m breaking down three ways you can start upselling your services right now using your brand — no waiting, no overcomplicating it. This was inspired directly from the brand audits I’ve been doing, where I look at your Instagram, your website, and your overall presence and show you what can be improved immediately so your brand can start selling in seconds . Bec...

Client mentioned: https://www.makeonedayhappen.com/ Brand's mentioned: https://www.owaken.com/ Lukis Mac Music https://youtu.be/AmPsb-UVzw0?si=jBKsZXrjJNcrz6tU 🔑 Episode Summary In this episode, I’m sharing a real-life experience of how I spontaneously paid $200+ for a 3–4 hour breathwork session —and why it was such a no-brainer for me to say yes. This is a deeper conversation about the power of...

Guest: Lauren Hunzerker – Life insurance agency owner, leader, and advocate for women in male-dominated spaces Instagram: https://www.instagram.com/laurenhunz_9/ 🔑 Episode Summary In this episode, I sit down with Lauren to talk about women’s empowerment beyond buzzwords . This is a real, layered conversation about what it actually looks like to be a woman in leadership, especially in spaces that...

🔑 Episode Summary This is a raw, tender, and intentional episode about sharing hard stories responsibly. I’m talking openly about a domestic violence experience I went through years ago and, more importantly, about the aftermath of what it’s like to carry those experiences as a woman, a leader, and a business owner. This episode isn’t about shock value or getting attention. It’s about truth-telli...

🔑 Episode Summary In this episode, I sit down with Casey and Melanie, the co-creators of the Humanhood Series , to talk about what it actually means to humanize the human experience. This is a real conversation about visibility, expression, leadership, and how our backgrounds shape how safe we feel being seen. We talk about why healing doesn’t come from “high vibes” alone, how voice and expressio...

🔑 Episode Summary This episode is about trust and why people actually choose to buy from you. Not because you addressed every objection perfectly. Not because you had the best funnel. But because of who you are and how people feel in your presence. I talk about how we’re drawn to people for reasons that aren’t always business-related — their energy, their style, the way they carry themselves, the...

🎙️ Being Aware of Your Visibility Wounds Is Not Enough Podcast: Speak Your Truth and Look Good Doing It Host: Camila (aka Maya Camila) – Brand Strategist, Photographer & Videographer 🔑 Episode Summary Today’s episode is about showing up more unfiltered and why simply being aware of your visibility wounds is not the point. Awareness is the first step, but healing happens when you actually tack...