Selling in the Paddock

In this solo episode, Georgia shares reflections from her recent South Australian onion loop — where she covers hundreds of kilometres across rural SA, building relationships and checking in with growers she doesn’t see every day. She unpacks what it really takes to manage a sales territory you don’t live in — balancing presence, trust, and consistency from afar. You’ll hear her insights on: Why p...

Sales = service. Darren Mitchell (The Exceptional Sales Leader) joins me to unpack DISC in real sales conversations, why mentoring accelerates your career, and the paradox of urgency and patience in leadership. We dig into ethical selling, being memorable, and why most wins arrive after the 5th–12th value-led touchpoint. Darren’s podcast: The Exceptional Sales Leader – [add link] Darren on LinkedI...

In this episode of Selling in the Paddock , Georgia sits down with Troy Armstrong , Adviser & Partner at Koda Capital , Australia’s largest independent wealth manager. Troy grew up in the Yarra Valley and now works nationally with high-net-worth and ultra-high-net-worth families — including many farming families . They unpack what “independent” really means, why trust and time trump quick wins...

Welcome back to Selling in the Paddock ! In this episode, I’m joined by Ben Picton, Senior Market Strategist at Rabobank , to unpack the big global shifts shaping Australia’s agricultural industry today. Ben has a rare talent for taking complex economic and geopolitical trends and making them crystal clear for business owners, farmers, and anyone curious about where the world is heading. We first...

In this episode of Selling in the Paddock , I sit down with Mark Dempsey , Business Development Manager at Gallagher Australia , to unpack the rise of eShepherd virtual fencing and what it means for livestock producers. Mark’s career journey is as diverse as it is inspiring — from growing up on a fourth-generation beef property in northern NSW, to working cattle stations, Elders retail, Novartis A...

In this episode of Selling in the Paddock , Georgia sits down with Connor Steel, Horticultural Agronomist at Elders, to unpack a nine-year journey in ag—from a year 12 biology spark and a gap year on farms, to YMCAA pool decks, Coles freezer shifts, and ultimately the front lines of plant health. Connor shares how work ethic and curiosity shaped his path, what a “plant doctor” actually does day-to...

Welcome back to Selling in the Paddock ! 🚜 In this first-ever Q&A episode , I’m diving into the real-world challenges you’ve sent in from the paddock, the boardroom, and everywhere in between. These are the issues sales reps, agronomists, and ag business leaders face every day — and I’m giving you practical, no-bullshit strategies to tackle them head-on. We cover: 🥊 Competition & Loyalty...

Welcome back to Selling in the Paddock ! In this episode, Georgia sits down with her first French guest, Michael Murer (aka Frenchy ), a passionate product and marketing leader in the world of agricultural machinery. Michael’s journey takes us from the family farm in Alsace, France, to managing product launches and sales teams across Australia. From combining in WA as a backpacker to managing deal...

In this episode of Selling in the Paddock , I’m joined by Simon Wilkinson — Director of Transactions WA at LAWD — for a brilliant conversation packed with wisdom, real-life stories, and no-BS advice for anyone in ag sales, rural real estate, or leadership. Simon shares lessons from his 28-year journey across the ag industry — from sweeping the floors at IAMA to leading major property transactions...

Welcome back to another episode of Selling in the Paddock ! This week, I sit down with the powerhouse that is Kayla Evans – a passionate advocate for agriculture, talent development, and building authentic connections. Kayla’s journey is anything but ordinary. From growing up on a grain and cattle farm in Queensland to joining the Navy’s first pilot gap year program, studying Public Relations and...

In this episode of Selling in the Paddock , I’m joined by Adam Schreurs , third-generation vegetable grower and Director at Schreurs & Sons , one of Australia’s most respected celery and leafy veg producers. Based in Tarwin, Victoria , Adam’s journey from Clyde to large-scale production is a masterclass in leadership, innovation, and staying grounded. We chat all things: 🚜 What it takes to le...

This week on Selling in the Paddock , we’re doing something a little different… I want to hear from YOU . Whether you’re in the ute, walking the paddock, or grabbing a coffee between client calls — if you’ve got a question about sales, ag, communication, tough convos, tricky customers or team dynamics… I want to hear it. 📣 I’m pulling together a Q&A episode that dives into the real stuff you’...

In this logistics-meets-lettuce episode of Selling in the Paddock , I’m joined by Colby Varley , Vice President of a leading US transport logistics company moving fresh produce across the country — 365 days a year. Based in Salinas, California (aka the "salad bowl of the world"), Colby shares the realities of managing high-stakes, time-sensitive freight across North America. We talk trucking, trus...

In this episode of Selling in the Paddock , I’m joined by Jason Strong , long-time advocate for Australia’s red meat industry and a leader with deep experience across the entire supply chain — from butcher shops to boardrooms. Jason and I dive into: Why selling red meat is about relationships, not just specs and science The emotional connection people have with food — and how to work with it How g...

Taking on a new sales patch? Whether you’re stepping into a new region, repping a fresh product, or launching your own business — this episode is for you. In this solo episode, I dive into the real-world tactics that help you build credibility, earn trust, and create traction fast when you’re new to a territory. From shadowing and cold calls to leveraging warm leads and showing up consistently, I...

In this episode of Selling in the Paddock , I’m joined by Tim Hoadley — former RDO Equipment Branch Manager and experienced ag sales rep — who brings a grounded, honest take on what it really takes to succeed in ag sales. We dive into the good, the hard, and the deeply human parts of selling in regional and rural Australia. From cold calls and customer blow-ups, to backing your service team and st...

In this episode of Selling in the Paddock , I sit down with the legendary Jeremy Wood — better known online as The Hoof Cowboy — all the way from Idaho, USA. Jeremy’s not just a hoof trimmer; he’s a storyteller, cow whisperer, and passionate advocate for the animals and farmers he serves. We talk hoof health, dairy cow comfort, and what sales reps can learn from tuning into stress, energy, and emp...

In this episode of Selling in the Paddock , Georgia sits down with Nathan Jones , founder of Mood AI and emotional intelligence expert, to explore how understanding human emotions can transform the way we sell in agriculture. Nathan brings a wealth of insight from his PhD in psychology, his experience as a former voiceover artist (yes, really!), and his latest work building a platform that helps p...

In this episode of Selling in the Paddock , Georgia sits down with long-time connection and commercial lead of Bayer Vegetables ANZ, Darren Wood . With roots in accounting and a deep career spanning from nursery sheds to the boardroom, Darren shares how his passion for agriculture, sharp financial acumen, and decades of real-world experience have shaped how he leads high-performing sales teams tod...

This episode is raw, real, and straight from my kitchen table – bacon, eggs, and a side of humble pie. Today, I'm sharing a sales muck-up that happened mid-psych appointment (yes, really) and what it reminded me about owning mistakes, handling pressure, and staying human in sales. We often talk about wins – but we rarely talk about the messy moments, the emotional moments, and the “oh no, did...

This week on Selling in the Paddock , I sit down with the sharp, grounded, and all-round legend Rodney Dunn , now part of the team at Tenstar Simulation , where he’s helping shape the future of operator training across Ag, Construction, and Transport. From a young bloke in a Blackwoods warehouse to 17+ years selling everything from ag machinery to education solutions, Rodney shares: 🚜 How he buil...

Ever wondered what growers really think of ag sales reps? In this refreshingly honest episode, I sit down with Brett South, a grain grower from Beaumont, WA (just outside Esperance), who runs a massive 6,000-hectare continuous cropping operation. Brett brings a unique perspective to the mic—having worked both sides of the ag supply chain, including time in a CRT store, a trade as a diesel mechanic...

Can introverts really thrive in sales? Are extroverts naturally better at selling? In this episode of Selling in the Paddock , we’re digging into one of the most common questions I get from coaching clients and listeners: 👉 “Does my personality type affect my ability to sell?” Spoiler alert: it’s not about being the loudest or the most confident — it’s about understanding where you get your energ...

Troy pulls back the curtain on what it really takes to lead, influence, and drive change in agriculture. We unpack: 🔄 Why the same issues are spoken in different languages between Canberra and the paddock—and how sales reps can bridge the gap 💬 The make-or-break role of language in building trust with farmers (ditch the jargon, keep it real) 🚀 Sales reps as the connectors and catalysts for inno...

Guest: Paul Roos Host: Georgia Stormont Paul Roos needs no introduction to AFL fans—premiership coach, elite player, and now leadership consultant and business owner. In this powerful conversation, Roosy joins Georgia to unpack the crossover between elite sport and business, especially in Agriculture, where teamwork, culture and resilience matter just as much as they do in footy. From his early da...