Selling in the Paddock

Agriculture is full of incredibly capable people. People who know how to work hard, push through and get the job done. But what happens when “pushing through” becomes the default? When being busy starts to feel like proof that we’re valuable? Or when someone who is technically brilliant gets promoted into leadership without ever being taught how to lead people? In this episode of Selling in the Pa...

What happens to the way you sell when the pipeline goes quiet? Because it happens to all of us. The calendar opens up. A few big opportunities are sitting in proposal stage. You’ve followed up. You’ve done what you can. And now… you’re waiting. That’s when scarcity can start creeping into the sales conversation. In this solo episode of Selling in the Paddock , I’m sharing something I’m experiencin...

What happens when a farmer tells you to stop mucking around and build something that will actually help him? For Gavin Leersen, that conversation eventually became BaleTime . Gavin is a shearer, electronics tinkerer and the founder of BaleTime — an Australian agtech product designed to help hay producers monitor conditions in the windrow and know when it’s time to bale. In this episode of Selling...

My Sales Numbers Don’t Lie: What My Pipeline Is Teaching Me We’re nine months into 2026, so I thought it was time to take you behind the scenes of Selling in the Paddock. In this solo episode, I’m looking back at what has already been a massive year — the agricultural businesses I’ve worked with, the travel, workshops, conferences, keynotes, launching the Selling in the Paddock book and continuing...

What separates a good agricultural salesperson from a great one? For Bonita Everts, Grower Business Development Manager at Netafim Australia, it starts with listening. Originally from South Africa, Bonita has built her career across fertiliser, vegetable seed and now precision irrigation — learning how to sell into agricultural markets where relationships, trust and credibility matter. In this epi...

What do 500+ conversations with people across Australian agriculture teach you about selling? Quite a lot, as it turns out. In this episode of Selling in the Paddock , Georgia sits down with Oli Le Lievre, founder of Humans of Agriculture , to unpack what years of interviewing people across the industry have taught him about curiosity, trust, relationships and what makes people open up. Oli shares...

What separates a good salesperson in agriculture from a great one? According to Edward O’Dwyer, it might be something surprisingly simple: patience. In this episode of Selling in the Paddock , I sit down with agribusiness capital markets strategist Edward O’Dwyer for a wide-ranging conversation about agriculture, sales, relationships, investment and the value of knowing when to stop talking and st...

Agriculture has always had its challenges — labour shortages, rising costs, seasonal pressures, changing markets and plenty of things completely outside our control. So when times are tough, how do we keep moving forward? Recorded live at Hort Connections, Georgia sits down with Michael Rogers, CEO of Agri Labour Australia , to talk about people, connection and why agriculture needs to keep tellin...

Recorded live at Hort Connections, Georgia Stormont sits down with Hany Erian, Business Manager – Agrichemicals Australia & New Zealand at Bisley & Company, to discuss what it really takes to build lasting customer relationships and successfully grow into new markets. After relocating to Christchurch to establish Bisley's New Zealand operation, Hany shares how persistence, preparation...

This week's guest is a little different… and that's exactly why I wanted her on the podcast. Jo Townsend is Head of Crime and Investigations at Ronde . Over a career spanning more than two decades, she's worked as a reporter, producer, executive producer and director across some of Australia's biggest newsrooms, including Nine News, 60 Minutes and the ABC's 7.30 Report. Today s...

Fresh produce has never been easy... and according to Harvest Moon's Commercial Operations Manager, Nathan Bisha , it's only getting tougher. Recorded live from the floor at Hort Connections, Georgia catches up with Nathan to discuss the realities of today's horticulture industry, why creating value has never been more important, and how Harvest Moon continues to stand out through inno...

Selling in Agriculture Starts with Authenticity, Empathy and the Long Game In this episode of Selling in the Paddock , Georgia sits down with Ged Sippel , Head of Vegetable Seeds at Syngenta , responsible for Australia, New Zealand, Japan, Korea and Taiwan. Recorded live at Hort Connections in Adelaide, they discuss what it's really like leading a global seed business through challenging marke...

What separates a good agricultural salesperson from a great one? According to Danny Thornton from Agreva, it starts with understanding the value you bring. In this episode of Selling in the Paddock , Georgia Stormont sits down with Danny at Hort Connections to explore what it really takes to build trust with growers, introduce new technology into agriculture, and have commercial conversations that...

Recorded live from Hort Connections 2026, Georgia sits down with Paul Crack from Yara Australia to discuss the challenges and opportunities facing Australian growers and the critical role nutrition plays in producing high-quality crops. With rising input costs, changing market conditions and increasing pressure to improve productivity, Paul shares insights into how growers can make better decision...

In this episode of Selling in the Paddock , recorded live at Hort Connections 2026, Georgia catches up with Jo Van Niekerk and Adrian Hart from Boomaroo Nurseries to discuss what it takes to support Australian growers in an increasingly complex environment. From managing live products and responding to unpredictable weather events, to building stronger partnerships across the supply chain, Jo and...

🎙️ Live from Hort Connections 2026 in Adelaide In this episode of Selling in the Paddock , Georgia sits down with Jono Davey, CEO of Melons Australia, to discuss the challenges, opportunities and future of Australia's melon industry. Representing more than 140 melon growers across the country, Jono shares why industry events like Hort Connections remain critical for building relationships, sha...

In this episode of Selling in the Paddock , Georgia sits down with James Turtle , Regional Director Australasia at MagrowTec , to discuss spray performance, ag technology adoption and what it really takes to build trust with farmers. James shares his journey from growing up around dairy and horticulture, through machinery sales, to leading the Australasian commercial team for MagrowTec's magne...

This week on Selling in the Paddock , Georgia heads across the ditch to chat with New Zealand dairy farmer Jared Clarke — and this one is packed with insight for anyone working in agriculture, sales, leadership or ag tech. Jared and his wife Victoria run a 1,000-cow dairy operation in Canterbury on New Zealand’s South Island, milking through a 60-bail rotary with a strong focus on grass management...

In this solo episode of Selling in the Paddock , Georgia dives deep into one of the biggest challenges in agricultural sales… closing. Not the pushy, awkward “are you buying today or not?” type of closing. The real kind. The kind that keeps conversations moving forward, builds trust, creates momentum, and helps customers make confident decisions over time. Because in Ag, sales cycles are long. Rel...

This week on Selling in the Paddock , I sit down with Jess Weiss , founder of Human Tribe — a leadership and people development consultancy built on one simple belief: When people thrive, businesses thrive. Jess shares her journey from personal trainer to leadership consultant and why managers are one of the biggest levers for performance, culture and wellbeing inside any organisation. We unpack:...

Today on Selling in the Paddock, I’m joined by Debbie Feyh from Go Experience Nature, joining us all the way from Kansas in the United States. Debbie is a farmer’s daughter, farmer’s wife, entrepreneur and passionate advocate for reconnecting people back to nature, agriculture and the outdoors. This conversation goes far beyond farming. We chat about: Why people are becoming disconnected from natu...

In this episode of Selling in the Paddock , I’m joined by Nathan Hrnicek from NutraDrip — an ag conversationalist, sales leader, and someone who genuinely lives and breathes connection in agriculture. Nathan shares his journey from construction into ag sales, the lessons that shaped him, and why curiosity — not confidence — is the real superpower in this industry. We dive into what it actually loo...

What does it take to build a business from one of the most remote parts of Australia? In this episode of Selling in the Paddock , Georgia sits down with Isabella Thrupp from Pardoo Wagyu and Prinking in Pindan — a women’s workwear brand created for life on the land. Based in the Kimberley, Bella shares her journey from moving north for a couple of years as a ringer… to building a life, a career, a...

What if the biggest thing holding you back in sales… is in your own head? In this episode of Selling in the Paddock , Georgia sits down with Pat Owens to unpack one of the most common (and rarely talked about) challenges in agricultural sales — the need to be liked. From self-doubt on farm visits to overthinking every interaction, Pat shares why so many sales reps get stuck in their heads early on...

In this episode of Selling in the Paddock , I’m joined by Mick Wearne from Pursehouse Rural , where he works as Business Manager – Seed . Mick and I first met at a recent Pursehouse Rural conference, and from the moment we started chatting, I knew he’d be a brilliant guest for the podcast. He brings decades of experience across agricultural retail, branch management, seed, fertiliser and customer...