Offer & Positioning Strategy for Expert Entrepreneurs | The OfferMojo Show

For eight years, I avoided Black Friday like I was allergic to it. Then last year I went all in with a brand new deal every single day, and the results were mediocre at best. In this solo episode, I walk you through seven sustainable ways to handle Black Friday as a service-based business owner, plus a bonus idea I wish I'd taken seriously a lot sooner. Some of these options involve selling,...

Should you build your offer with AI, or is that the fastest way to sound like everyone else? I tried taking that shortcut in my own business, and the offer that came back was so generic I scrapped it and started over. In this solo episode, I walk you through the case for and against building offers with AI, based on what I've seen in my own business and with clients. You'll hear about a...

Your offer stopped selling and nothing about it changed. Same promise, same price, same words that used to land people in your calendar, and now it is quiet. On this guest episode of The Offer Mojo Show, Lori Young is joined by Jenn Greiner, a therapist turned human design coach and the founder of Divine Vitality, to talk about emotional energetics and why the frequency of your offer has to keep p...

Strategic collaboration is the difference between being seen by more people and being seen by the right ones. Most of us learn the expensive way. Lori has been feeling it lately, spread across Instagram, LinkedIn, YouTube, her own podcast, and now a Substack experiment, doing visibility that looks productive and moves almost nothing. On this guest episode of The Offer Mojo Show, Lori Young is join...

Two months ago I felt myself sliding toward burnout, the familiar kind I've hit before and swore I wouldn't let happen again. This time I stopped it before it happened, but not without making some hard decisions in my business. In this solo episode, I revisit the summer strategy I laid out on day one of my Refine & Recline series and tell you the truth about what happened. What I bui...

Two people showed up when I launched an offer that wasn't sales-ready. Not two hundred. Two. I'm going to tell you exactly what went wrong, because it maps perfectly onto the six pillars that decide whether any offer is ready to sell. In this solo episode, I walk you through those six pillars, using my own flop, the Offer Confidence Lab, as the case study. This isn't a "here&ap...

I didn't set out to build a business I'd need to simplify. At the end of 2024, I was complaining to my spouse about my agency (full team, a dozen deliverables, revenue goals I'd pulled out of thin air) when she stopped me and said something needs to change. I sat in that chair and cried for a week. On this guest episode of The OfferMojo Show, part of our summer Refine and Recline se...

Too many offers? A few weeks ago I caught myself mid-sentence, about to build a brand new one for a bundle I'm part of this summer. Then I stopped and asked myself why, when I already had something good that could do the exact same job. In this solo episode, I walk you through why too many offers almost never solve the problem you think they're solving, and what it actually takes to buil...

Ever catch yourself comparing your business to someone else's and wondering what they have that you don't? On this guest episode of The Offer Mojo Show, Lori Young is joined by evidential medium and business strategist Nicole Pope, who spent over 20 years leading corporate transformation work before an unexpected turn brought her into full time mediumship. Together they unpack why compar...

Business clutter doesn't always look like a mess. Sometimes it just looks like a to-do list you can't get through before 9am, or an offer suite you haven't touched in a year but still can't quite delete. In this solo episode, I walk you through the ten places clutter tends to build up in a business, mentally, financially, and energetically, and the five questions I use to decid...

What if the reason sales feel hard has nothing to do with your sales skills? On this guest episode of The Offer Mojo Show, Lori Young is joined by Jim Padilla, founder and CEO of Gain the Edge, to talk about what successful coaches are actually doing in the sales game today and what it takes to build a business that generates sales, not just a founder who generates sales. Jim has helped coaches, c...

Last week I closed my laptop at 3:30 in the afternoon, walked outside, and gave myself permission to stop. Not because everything was falling apart. Because something felt off, and I finally stopped long enough to figure out what. In this solo episode, I'm kicking off the Refine and Recline summer series, six episodes about doing the right kind of work this summer without losing the season to...

Your lead magnet is doing its job if people actually use it. Most don't. On this guest episode of The Offer Mojo Show, Lori Young is joined by Kylie Kelly, email strategist and founder of Email Marketing School, to talk about why the static PDF freebie has been quietly losing its grip for years — and what's replacing it. They get into interactive lead magnets, AI-powered tools, and the r...

You did everything right. They loved your content, showed up to the discovery call, and seemed genuinely interested. And then they disappeared. If this has happened more than once, the problem probably isn't your price, your pitch, or your ability to close. It's a gap in your offer ecosystem that nobody told you to fill. In this solo episode, I walk you through one of the most underutili...

Everyone's saying online courses are dead. Experts are closing their programs, coaches are pivoting to communities, and the internet is full of hot takes about what killed the industry. But what if the problem was never the format? On this guest episode of The Offer Mojo Show, Lori Young is joined by Kasia Derbiszewska, Ed. M, Harvard-trained educational neuroscientist and online course strat...

My last ten leads all came from AI search. Not social media, not referrals. They typed a question into ChatGPT or Perplexity or Google's AI, and my name came up. And about eight out of ten of them closed. Honestly? I didn't see it coming. And when people ask me how I'm doing it, I've been guessing. So I stopped guessing and went and did the research. In this solo episode, I wal...

You spent an hour on that proposal. Maybe two. You shaped the scope around their situation, priced it carefully, sent it off feeling good about it. And then nothing. Not even a no. In this solo episode, I walk you through what the custom proposal habit is actually telling you about your offer, and why it's costing you more than you realize in time, energy, confidence, and revenue. This isn&ap...

Everyone is launching a membership right now. And if you've been watching from the sidelines wondering if you're missing something, this episode is going to help you think that through clearly. On this guest episode of The Offer Mojo Show, Lori Young is joined by Kelly Vrchota, membership and online community strategist, to talk honestly about community-based offers: what's actually...

For an entire year, I showed up every single week and built a beautiful stage. I just wasn't standing on it. In this solo episode, I'm giving you the behind-the-scenes on one of the biggest strategic pivots I've made in my business: scrapping my interview podcast and rebuilding it around my own expertise. This is a founder reflection episode, not a framework episode. It's hones...

You've heard it a hundred times. Probably more. And every single time, something inside you cringes a little. "Just niche down." In this solo episode, I'm talking about why that advice falls short for experts with layered backgrounds, and what to do instead. Because after years of working with coaches, consultants, and subject matter experts, what I've found is that the go...

You've heard people talk about bundles. Maybe you've even participated in one. But if you've been wondering whether they actually work, or whether all those new subscribers turn into anything real, this conversation is going to answer that for you. On this guest episode of The Offer Mojo Show, Lori Young is joined by email marketing strategist Allison Hardy to talk about how bundles...

Is it time to retire your offer, or are you holding on because stopping feels risky? In this solo episode, I walk you through the three clear signs that an offer is ready to be retired. Not rested, not rebranded. Actually retired. I also share my own story of letting go of my OBM business in 2019, and what I'm calling the Graceful Exit: a five-step process for closing that chapter with honest...

Legal protection for online offers: what every coach and digital business owner needs in place before they launch. On this guest episode of The Offer Mojo Show, Lori Young is joined by Natalie Puglisi, an online business attorney who specializes in helping coaches, course creators, and service providers protect their intellectual property and stay legally compliant. Together they walk through what...

You built something new. You poured months into it. You launched it and the results were not what you expected. On this guest episode of The Offer Mojo Show, Lori Young is joined by brand strategist and Brand CEO founder Malika Malhotra to pull back the curtain on what it's actually like to build and launch AI-powered tools as a strategist — the wins, the honest misses, and the ongoing work o...

You’re not failing at marketing. You might be trying to market an offer that isn’t clearly positioned. In this solo episode of The OfferMojo Show , Lori breaks down the difference between a marketing problem and a positioning problem “wearing a marketing costume.” Because the fix is different, and misdiagnosing it is expensive. Not just in dollars, but in time, energy, and confidence. You’ll hear...