Little Gym, Big Heart with Devin Gage

Focus on gym growth in 2026 to ensure your facility thrives. Learn the single most important action for long-term success. Most owners get distracted by shiny objects, but true success in the fitness business comes from mastering the fundamentals. If you want to scale effectively, you must stop chasing complexity and start prioritizing what actually moves the needle. Successful gym ownership requi...

Do you want to be a better public speaker? Learn the simple tips and tricks to improve your stage presence

Summers in the Fitness Industry are notoriously tough. But in 2026, our companies GREW by a large margin, and maintained a 96% retention rate all summer long. In this video, our COO Jeff Schumacher and Devin Gage discuss exactly what they did to lock in for the summer

Are you a woman in Fitness Sales? Raychell Kosh is a high ticket closer in the fitness industry, and in today's episode she shares what women need to know about closing more deals, building confidence and changing more lives in our industry. Make sure you like and subscribe for more content!

Discover the exact blueprint for climbing the ladder in the fitness industry, moving from an unpaid intern to a gym facility leader in exactly two years. In this episode, we sit down with Jose Rivera, the first employee at Engaged Personal Training to ascend through every single level of the organization. From an exercise science graduate unsure of his career path to taking the keys to our newest...

Are you tired of posting nuanced, balanced fitness tips that get zero traction online? In this episode, we sit down with Matt Simmons, the go-to content guy for gyms on the East Coast and owner of Simmons Media and Westchester Studios, to break down what is working right now in 2026 for organic content marketing.1 We reveal the exact strategy we used to test a professional content team against nor...

Do you want to sell more memberships for your personal training gym? Tom Leo has sold millions in personal training, and is now in sales for the gym business consulting industry alongside Vince Gabriele and the SPF mastermind. In today's episode, we talk about all the critical skills and tactics you need to apply to sell more for your training gym!

Is your Performance Improvement Plan (PIP) just a formality before a firing? If so, you’re failing as a leader. In this episode, we dive into the "coward’s way out" of management and how to transform the dreaded PIP into a genuine tool for growth in your fitness business. Most leaders wait too long to intervene, turning the PIP into a "pink slip before the pink slip." We’re breaking down the exact...

CJ Appenzeller built a 550-square-foot storage space into a five-location training operation across South Jersey — and he did it without sacrificing the technical excellence that made him an industry expert. In this episode, CJ breaks down the exact framework he uses to scale coaching expertise across multiple locations: how he documents every movement standard into a "playbook" course shell, why...

Fitness Sales Objection Handling: The 3-Objection Framework for Gym Owners Most sales reps choke on objections — not because they're hard, but because they never train for them. In this episode, you'll get a repeatable framework for navigating the three objections every fitness sales conversation produces: "I need to think about it," "I have to talk to my spouse," and the money objection. What you...

Are you considering a role in leadership? This episode dives into the often-ignored "dark side" of being an elite leader, especially within the fitness industry. We tackle common leadership problems and offer insights into developing a resilient leadership mindset. Understanding these challenges is key for effective business leadership and personal growth

Is your company culture just "wall art"? 🖼️ Most business owners treat core values like a "corporate dictionary" of platitudes—words like "team player" that sound good but mean absolutely nothing to the people on the ground. In this episode, we’re breaking down the exact framework we used to move beyond "off-the-shelf" values and create a culture that actually sticks. What you’ll learn in this vid...

Do you want to learn the exact hiring process we've used in my business to bring in A Players that can help grow your business? In this episode I break down the exact steps to finding, recruiting and hiring the best trainers in the industry

You're working harder than anyone on your team — and that's the problem. In this episode, we break down the concept of Monkey Management and why most leaders unknowingly become the bottleneck in their own business. Every time a team member brings you a problem and you take it on, you're collecting another "monkey." Over time, your calendar is full, your team stops thinking for themselves, and exec...

Most gym owners focus on getting new clients. The great ones? They make the ones they HAVE feel like family. In this episode, I'm breaking down the exact blueprint we use at Engage to run member appreciation events that create lifelong memories, deepen relationships, and turn clients into ride-or-die fans who never want to leave. This isn't about renting a bounce house and calling it a day. This i...

Do you want to learn how the best managers in the fitness space operate? Brian Paulsen and Cam White are regional managers for Powerstrength Training Systems in Michigan, and share all the tips tricks and insights you need to manage gyms at scale.

Are you looking to learn to lead your trainers to greatness? Skyler Davis, Director of Training at Powerstrength Training Systems, shares insights on how he onboards, trains, and maintains world-class standards.

Do you want to run the elusive Athlete/Adult fitness model? Mark Ehnis from Powerstrength Training Systems is operating the most successful gym in this model in America. 8 Locations in Western Michigan, Mark is re-writing what is possible for gyms and you can learn from him today!

We're talking about finding your financial balance, contrasting extreme saving with living only for today. Understanding your personal finance goals is key to effective money management. Additionally, we touch on the profit and loss statement, a critical tool for financial education that might surprise you. Join Billy Hofacker and I for an engaging interview as Your Fitness Money Coach

Are you looking to level up your gym sales strategy in 2026? Taylor Robbins is one of the leading sales strategists in the industry, and on this episode we discuss what you need to do in your gym to convert more leads, close more sales and win in 2026 You can learn more from Taylor himself @theTaylorRobbins Subscribe today!

In this video, we discuss the critical challenge of standing out in a crowded market, where potential clients are opting into numerous services. Effective marketing and lead generation are essential to ensure your business remains a memorable point of contact. We explore how a strong fitness marketing agency can help you attract and retain customers. LEARN MORE AT Ignite-Entrepreneurs.com

Coach Mary from Gage Strength Training set out to see what the BEST gyms do differently - She visited 10 gyms in 4 months, and wrote a report on her experience throughout. learn what she learned from traveling to some of the top gyms in the area!

Inspired by Vern Harnish, discover how `effective meetings` are crucial for driving `business growth`. This video outlines strategies for `scaling up` your operations by learning `how to run a team meeting` that fosters strong `team management`. Elevate your company's pulse and accelerate your success. #MeetingManagement #Productivity #BusinessSkills

The most boring part of your business is probably the thing holding you back from growth. Learn exactly "how to run a meeting" that is effective, engaging, and revenue-driving. These tips will help "fix boring meetings" and lead to "productive meetings" for your team. #MeetingTips #BusinessGrowth #Leadership

Many gym owners are making a crucial mistake that hinders their fitness business success: focusing on the wrong sales metrics. This oversight is costing them significant revenue and impeding consistent growth. Learn how to identify and correct this error to increase gym revenue reliably and ensure business success through better gym management and improved sales kpis.