East Trade Winds

Many business leaders struggle to adapt their leadership to today’s fast-moving, ever-evolving business world. Episode Summary: In this powerful episode of East Trade Winds Tuesdays , hosts Bernie Franzgrote and Wayne Pratt welcome Janet du Preez , founder of Engagement Dynamics , for a deep dive into next-level leadership thinking. Janet brings over two decades of experience helping businesses un...

Many small businesses struggle to create video testimonials that feel real, connect with audiences, and actually convert. This episode shows you how to fix that. Join East Trade Winds hosts Bernie Franzgrote and Wayne Pratt for a dynamic conversation with Neil Carroll , founder of the Vidwheel Creator Network , as he unpacks the truth about authentic video testimonials . Learn why traditional test...

Many small businesses lack the tech guidance they need to stay secure and grow confidently. Welcome back to another power-packed episode from East Trade Winds , hosted by Bernie Franzgrote and Wayne Pratt! In this session, we’re joined by Gregory Klein-Hertzel , Founder and CEO of ConnectivTech , a Boston-based technology solutions firm dedicated to helping small to medium-sized businesses and sol...

🖥️ This Week on East Trade Winds Steve explains how even small changes can lead to big improvements in how your website performs. He shares easy tips you can use today to build trust, make your site faster, and help people take action. If you want a website that works harder for your business—this episode is for you. 🔑 Key Topics Covered: • Why trust is built through clarity and consistency • How...

Key Topics Covered: What Web Indexer does and how it helps websites grow Why most websites miss out on leads—and how to fix it What AI and data science do behind the scenes Simple tips to improve your site’s search and structure A sneak peek into Rahel’s full demo (on YouTube!) How to make smart tech decisions for your business Guest Resources: 🌐 Try Web Indexer : https://webindexer.app 🎥 Watch...

Most businesses post videos that get ignored — JoJo helps turn those videos into tools that grow your brand. Join hosts Bernie Franzgrote and Wayne Pratt as JoJo LaRiccia of LaRiccia Media gives her advice. In Video Victory: Strategies for Compelling Content , JoJo opens up about her journey from passionate photographer to leading voice in video marketing. This episode is packed with easy-to-under...

In this episode of East Trade Winds Weekly , we sit down with Lisa Godin, a wellness coach and business mindset expert from Brilliantly Balanced . She shares her simple plan for business owners to feel better, think clearly, and avoid burnout. You’ll learn how to boost your focus and energy using healthy habits, smart nutrition, and powerful mindset tools. Lisa uses her own journey to show how any...

In this episode of East Trade Winds , we speak with Blair Patton from Benchmark Insurance . Blair shares his personal story of how illness changed his life and led him to the insurance world. His experience shows why Critical Illness Insurance is more than just a financial product—it’s a way to protect your business, your income, and your family when life takes an unexpected turn. If you're a smal...

In this exciting episode of I Know A Guy , host Anthony Markey shares how he uses real, human connections to help people grow their businesses. With over 7 years in the life and health insurance space, Anthony has become more than just someone who “knows a guy”—he’s the guy who helps you meet the right people at the right time. Anthony dives into how real networking works, why genuine relationship...

Event planning is hard—Jennie Eriksen helps make it simple and stress-free with EventRaptor. In this episode of Knack 4 Business , our guest is Jennie Eriksen from EventRaptor . Jennie has over 15 years of experience in tech and business. She shares how EventRaptor makes event planning easier, especially for online summits and virtual events. Jennie believes that “visibility is your responsibility...

The Problem Youssef Solves: Helping business owners grow fast while staying true to their brand. Summary of the Podcast: In this episode of Knack 4 Business , Youssef Botros from GRND Consulting shares how he went from running one Wind Mobile Franchise store to helping launch over 90 Mobile Klinik stores. His smart strategies helped lead to a $165 million business deal. Youssef talks about how imp...

Problem Solved: Helping business owners and entrepreneurs understand and manage their money with clarity and confidence. In this episode of Knack 4 Business , we meet Aidan Dumont — a former competitive sprint kayaker who’s now a trusted financial advisor at Desjardins Financial Security Independent Network. From pushing limits in sports to guiding clients through smart money decisions, Aidan’s jo...