East Trade Winds

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: Solopreneurs, SMB owners, speakers, and leaders building visibility WHAT THEY'LL GAIN: A simple plan to get booked as a podcast guest: set a number, pick the right shows, track every pitch, and follow up. Someday isn't a plan, and it won't book you on a single podcast. Every month you wait, another guest gets the spot you wanted. Carl Richar...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Leaders building teams / Coaches and consultants WHAT THEY'LL GAIN: A clear framework for identifying the hidden wounds shaping how they sell and lead ~ plus a practical five-step process for addressing harm in their organizations responsibly.   Most business owners don't realize their leadership style is costing...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A real example of how persistence pays off, even after years of rejection. Lessons on fighting for what's fair without burning bridges. *The image used here is AI generated of Marc Tyler Nobleman* Marc Tyler Nobleman helps people see what it really takes...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A new way to think about culture problems, a real story about coming back from a serious setback, and one shift — curiosity — that changes how a room feels. Most leaders try to fix culture problems with a new program or a new system. Jessie-Lynn MacDonal...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear framework for diagnosing what's actually limiting profit and freedom — before spending another dollar on growth.   Most business owners are solving the wrong problem. Revenue goes up, stress goes up, and the bank account doesn't move the way...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: Service business owners · Solopreneurs · Team leaders · Anyone tired of competing on price WHAT THEY'LL GAIN: A clear framework for turning ordinary service into a premium experience ~ plus 52 free ways to wow customers starting this week   Most businesses think they deliver great service. Their customers disagree. by a lot.  Vance Morris spent over...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A simple, honest framework for recognising when your thinking is the thing holding you back — and one shift that can change everything.   Willie Nicol spent 31 years as a police detective. Then redundancy hit, and with it came the stress, fear, and overwhelm...

GROWTH PILLAR: Leadership & Ops   WHO THIS IS FOR: SMB owners / Solopreneurs / Founders building teams / Leaders stuck in approval loops WHAT THEY'LL GAIN: A clear framework for spotting the founder's bottleneck, a 90-day reset plan, and a real client case showing what's possible when you fix systems first.   Most founders blame the market when growth slows. The real ceiling is you. And until you...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Team leaders / Anyone managing people or driving change WHAT THEY'LL GAIN: A clear framework for identifying avoided conversations, practical tools for resetting stuck dialogue, and the confidence to have the hard talk before it becomes a bigger problem.   Most teams don't fail because of strategy. They fail because of co...

GROWTH PILLAR:Networking & Community WHO THIS IS FOR: SMB owners / Solopreneurs / Newcomers to Canada / Leaders building referral systems WHAT THEY'LL GAIN: A four-step framework for building a relationship ecosystem that generates leads, visibility, and lasting business partnerships   Most people are networking. Very few are building something that lasts. Brent Edwards, Owner of BrentCanada Exper...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Manufacturers / Leaders building systems WHAT THEY'LL GAIN: A practical 7-lever profit framework, a decision-making reset, and a clear method for finding money already inside their business   Most business owners think growth means doing more. Mosongo Moukwa thinks that assumption is costing you profit. In this East Trade...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Most business owners can't see cash flow trouble until it's already a crisis. Diesha Cooper is the founder of Execuly , a fractional CFO/COO practice built around one job: walking into businesse...

GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A practical look at one tool that handles lead drip campaigns, social posts across six platforms, and a unified inbox — with a human still in the loop.   Most business owners don't have a lead problem. They have a follow-up problem. In this East Trade Winds s...

GROWTH PILLAR: AI & Automation WHO THIS IS FOR: Solopreneurs / Fractional executives / SMB owners / Corporate escapees building systems WHAT THEY'LL GAIN: A real working model of AI as a teammate, not a chat tool — daily planning, a second brain, multi-agent intelligence, and the shift from prompt engineering to context engineering.   Most people feel behind on AI. Erica Layer felt the same way th...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights on preparing for negotiations, reading body language, managing emotions at the table, and using elicitation to gather information without interrogating.   Most small business owners lose deals before they ever talk price. Joseph McGuire h...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Grassroots organizations / Early-stage founders looking for alternative funding WHAT THEY'LL GAIN: A practical framework for grant readiness — clear messaging, smart grant selection, and a proactive funding calendar that puts you ahead of deadlines.   Most small business owners don't get rejected from grants because their...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A neuroscience-based framework for understanding burnout, a six-element recovery system, and practical steps to protect mental performance before the crash happens.   Burnout isn't a mindset problem. It's a brain problem. Blaz Marolt has burned out three tim...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Coaches / Service-based entrepreneurs managing seasonal revenue WHAT THEY'LL GAIN: Practical strategies for summer cash flow, forward-planning frameworks, pipeline mindset shifts, and seasonal business ops that actually hold up.   Most entrepreneurs don't lose the fall — they lose it in June. That's the real message from...

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear, repeatable framework for showing up to any podcast as the guest worth remembering — one that builds relationships, referrals, and real visibility. Most people treat podcast guesting like a one-time appearance. Carl Richards treats it like a stra...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Team leaders / Anyone who manages people or serves customers WHAT THEY'LL GAIN: A practical conflict framework, free downloadable toolkits, and the neuroscience behind why we react the way we do — and how to stop.   Mitchell Weisburgh solves one specific problem: people don't know what to do when a conversation turns host...

GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders who've outgrown their original business identity WHAT THEY'LL GAIN: A clear diagnostic framework for identifying what's actually blocking growth — identity, strategy, or infrastructure — plus a free tool to find out where you stand right now.   Most business owners who feel stuck aren't failin...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Coaches and consultants / Leaders building systems WHAT THEY'LL GAIN: Six lead generation methods that actually work, a 10% annual growth framework, and a referral strategy that compounds revenue without adding chaos.   Most coaches and consultants think they're in the service business. Doug Brown says that's the problem....

GROWTH PILLAR: Cybersecurity & IT WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of the IT threats that quietly take businesses down — and the practical steps to protect against them before something goes wrong.   Most small businesses don't have an IT disaster plan. They have good intentions and a Friday reminder nobod...

GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of what a fractional CRO actually does, how to build a repeatable sales process, and why your ideal customer profile matters more than your product.   Most small businesses don't have a sales problem. They have a system problem. Robin Ayoub, f...

GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear look at how custom AI tools work in real businesses — plus a practical framework for auditing your tech stack and cutting what you don't need.   Most businesses are paying for tools they don't fully use. Marcus Gaughan built platforms to fix that. Mar...