East Trade Winds

The problem Percy Barr solves in one sentence: Many business owners feel stuck and isolated trying to solve big problems alone.   Imagine a small group of business owners, each with a different challenge, coming together with purpose. That’s a mastermind group. In this episode, Percy Barr tells the story of how these groups turn ideas into action—and businesses into success stories.   Starting wit...

Problem: Many small and medium businesses struggle to automate tasks and scale efficiently using affordable technology. In this episode, Kenneth Edmonds, founder of  22 Century Management and the host of “Discover the Secret to Better Business with AI Agents!”, shares his journey and key strategies to help businesses harness the power of AI agents. Through storytelling and concrete examples, he ex...

The problem this speaker solves: Many businesses struggle to know exactly who their ideal customer is — and end up wasting time, money, and effort chasing the wrong audience. Imagine you’re running your business, pouring your heart into marketing, and still wondering: “Why aren’t my dream clients finding me?” You tweak your ads, post on social media, and send emails, but nothing seems to click. Th...

The problem Craig solves: Most phishing training fails because it’s repetitive, fear-based, and forgettable. It started with a question: What if cybersecurity training could be as engaging as your favorite game? Craig Taylor, co-founder of CyberHoot and veteran in the cybersecurity field, set out to find the answer. Over the years, he noticed a troubling pattern—traditional phishing simulations an...

Many breast cancer survivors suffer discomfort and skin irritation from conventional prostheses after surgery. Simonne Cormier, a breast cancer survivor, spent 33 years in federal service before launching Au Naturel Solutions Inc. in 2019. After her lumpectomy and mastectomy, she found traditional prostheses uncomfortable and poorly suited to sensitive skin. Frustrated, she designed her own patent...

Problem (in one sentence): Many business owners struggle to use AI in practical, people‑centered ways to improve daily workflows. In this episode of East Trade Winds , we sit down with Jeff Borschowa , podcaster and founder of Global Wellness HQ , to explore how AI evolved from a buzzword into his “secret brain power.” Jeff opens up about his personal journey—from skepticism to mastery—highlightin...

Most startup founders don’t know what they don’t know—especially when it comes to business law. What if legal clarity could be the secret weapon in your growth strategy? In this week’s episode of East Trade Winds , we’re joined by Jon Hood , startup attorney and founder of Hood Venture Counsel , to unravel the simple legal frameworks every founder needs to know. Whether you’re in the ideation phas...

Most business owners struggle to get noticed and build trust in their niche. 🌟 Storytelling Summary Picture this: you’re at a networking event, eager to share your expertise, but you only have seconds before someone walks away. That’s where Mark Hayward , co-founder of the Podcast Introduction Group, saw a massive opportunity to shift the game. In “Why Being a Podcast Guest Is a Secret Business H...

Too many businesses struggle to grow because leaders aren’t equipped with real-world tools for real change.   This episode features an inspiring conversation with  Dr. Kieth Deats , founder of  Recree8 , who shares how transformational leadership can revolutionize businesses. Hosted by  Bernie Franzgrote and  Wayne Pratt on East Trade Winds , this session dives deep into leadership, mindset, and s...

The problem Mary Alice solves in one sentence: Does your website feel cluttered and confusing? Mary Alice helps turn it into a clear, lead-generating machine.   🎁 Summary of the Presentation Join hosts Bernie Franzgrote and Wayne Pratt as they welcome Mary Alice Bell , founder of Digital Insite, to East Trade Winds. Mary Alice is an expert web strategist and WordPress specialist with a track reco...

Problem Solved: Many business owners don’t fully understand what insurance they need — or why they need it — until it’s too late. In this episode of East Trade Winds , hosts Bernie Franzgrote and Wayne Pratt welcome Younes Taoudi , a trusted Commercial Insurance Broker at Gifford Carr Insurance Group ( Younes on LinkedIn ). With more than 17 years of experience, Younes helps Canadian businesses un...

🛠️ Problem Jacqueline Solves in One Sentence Many Canadians overpay in mortgage interest and miss out on tax-saving investment opportunities. 📖 Episode Summary In this episode of East Trade Winds , host Bernie Franzgrote and Wayne Pratt interview Jacqueline Richards of Capital Mortgages. As a seasoned Mortgage Agent and Certified Life Coach, Jacqueline blends financial strategy with wellness to t...

In this episode of East Trade Winds , host Bernie Franzgrote teams up with Wayne Pratt from Motive8U and Matt Hawksley, CEO of Leadogo, to unpack the simple yet powerful coaching method revealed in their shared book, Freshly Brewed Coaching . Together, they introduce a three-phase process— Diagnose, Prescribe, Thrive —that empowers professionals at any level to grow, succeed, and transform their t...

Creating on-brand, efficient, high-quality content can be slow, inconsistent, and frustrating. Join hosts Bernie Franzgrote and Wayne Pratt as they welcome Thea Newcomb , one of only 45 Canva Verified Experts globally. With over 11 years using Canva and 15 years training teams worldwide, Thea shares smart hacks to save time, craft consistent brand visuals, and elevate your content quality. She cov...

The problem Carl solves in one short sentence: Launching a podcast feels too hard—too much time, cost, tech, and content. Welcome to East Trade Winds with your hosts Bernie Franzgrote and Wayne Pratt. In this episode, we sit down with Carl Richards of Podcast Solutions Made Simple. With decades in radio and podcasting, Carl shares how entrepreneurs can start and grow podcasts that truly connect. H...

How do you sell confidently without sounding pushy or salesy? In this episode of East Trade Winds , hosts Bernie Franzgrote and Wayne Pratt sit down with Mark Kempf , the mind behind the “Quoin Principle” and author of Unfurl Your Sales . With over 40 years of experience in insurance sales, Mark breaks down a slow-paced, respectful, and trust-first sales approach designed for today's buyers—especi...

Problem Solved: Traditional lead generation methods often fail to engage and convert ideal clients effectively. Summary: In this enlightening episode of the East Trade Winds podcast, hosts Bernie Franzgrote and Wayne Pratt welcome Catharine O'Leary, renowned as the "Quiz Queen" from SMART Quiz Solutions. With over 30 years of experience in market research and consumer insights for Fortune 100 comp...

Michael reveals how to unlock smart private market strategies to build your wealth, focusing on real estate and private capital markets . He explains why trust, human connection, and strategic planning are the keys to success — not just throwing money at big names. With over 10 years of experience, Michael takes us behind the scenes of how Parvis democratizes access to private investments using cu...

In this energizing episode of East Trade Winds , hosts Bernie Franzgrote and Wayne Pratt sit down with Garrett Rice , CEO and co-founder of Callings.ai , to uncover real solutions to modern job search frustrations. Garrett brings a fresh take on job hunting, shifting focus from recruiter-centered tools to empowering job seekers directly . He introduces Callings.ai , an AI-driven platform that help...

Many businesses fail to grow online because they choose the wrong web agency or rush into website rebuilds without preparation. In this energizing episode of East Trade Winds, website strategy consultant Bec Fazzalari from BecFazz joins hosts Bernie Franzgrote and Wayne Pratt to walk us through the smart way to approach a website redevelopment. With years of experience guiding brands through digit...

The Problem Mark Solves: How can business owners reclaim lost hours and boost productivity without burnout? In this episode of East Trade Winds , hosts Bernie Franzgrote and Wayne Pratt sit down with Mark Ellwood , the globally recognized productivity consultant and founder of Get More Done . With decades of experience and pioneering tools like the TimeCorder device , Mark shares his secrets to un...

The Problem Solved: Discover how to make your brand unforgettable through powerful video storytelling. In this insightful episode of East Trade Winds , hosts Bernie Franzgrote and Wayne Pratt are joined by seasoned talk show host and media expert Rich "Trigger" Bontrager . Rich reveals his blueprint for mastering video as a branding powerhouse, turning simple video interactions into unforgettable...

📌 What You’ll Learn in This Episode: • Why insurance is a strategy, not just a service • How personal tragedy led to a mission of protection • What "beyond coverage" really means for entrepreneurs • How to protect your business assets the smart way • Building trust and security into your operations • Real talk on fear, growth, and entrepreneurship • Tools and advice from a seasoned financial advi...

Many businesses struggle to create content that connects and converts. In this insightful episode of East Trade Winds Tuesday, hosts Bernie Franzgrote and Wayne Pratt sit down with Annette Mashi , founder of Write Wizards , to explore how smart storytelling can unlock business success. From her roots in high-tech corporate to building a powerhouse copywriting agency, Annette reveals how to turn wo...

: Most professionals struggle to convert LinkedIn activity into meaningful business results. Join hosts Bernie Franzgrote and Wayne Pratt in this power-packed episode of East Trade Winds featuring Daniel Alfon — a LinkedIn pioneer since 2004. Daniel breaks down the misunderstood world of LinkedIn and offers clear, actionable strategies that deliver real, measurable results without spending money o...