Content Matters with Jack and Kitty Norton

You make content. But what's the story behind it? Content Matters is the long-form interview show where hosts Jack and Kitty Norton sit down with fascinating content creators - YouTubers, podcasters, writers, artists, musicians - to dig deep into what drives their work and why it matters. Every episode features one creator, one conversation, and an hour (or so) of no-fluff storytelling about the inspiration, purpose, and passion behind the content you love. This isn't a show about algorithms or follower counts. It's about the human story behind the screen. Whether you're a curious listener or a creator yourself, Content Matters will inspire you to think differently about the content you consume - and the content you create. Content Matters with Jack and Kitty Norton. Because the content is the point.