Jack and Kitty Norton
Content Matters with Jack and Kitty Norton
You make content. But what's the story behind it? Content Matters is the long-form interview show where hosts Jack and Kitty Norton sit down with fascinating content creators - YouTubers, podcasters, writers, artists, musicians - to dig deep into what drives their work and why it matters. Every episode features one creator, one conversation, and an hour (or so) of no-fluff storytelling about the inspiration, purpose, and passion behind the content you love. This isn't a show about algorithms or follower counts. It's about the human story behind the screen. Whether you're a curious listener or...
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Where to listen?
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Episodes
Steve & Maggie and Mishi: How Wow! English Has Reached Over 20 Million YouTube Subscribers 21.05.2026 1:23:03
What do you get when a classroom experiment, a puppet magpie named Maggie, and a passion for natural language learning collide? A children's English platform with over 20 million YouTube subscribers — and a method changing the way kids around the world learn to speak. Steve Watts is a British educator whose classroom discovery in Tokyo back in 2002 sparked an entirely new way of teaching children...
GitteTV: How a Mother's Love Became a Children's Educational YouTube Channel 22.04.2026 1:15:57
What happens when a mother's love becomes a children's media empire? Meet Gitte of GitteTV. During the COVID pandemic, Gitte started a YouTube channel so her daughter could hear her voice through read-alouds. Nearly 800 videos, original songs, a podcast, and a masterclass later - her simple act of connection has become one of the most purposeful children's educational platforms on the internet. In...
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