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John Miglautsch

WDMA - Daily Marketing News

Business EN ↓ 761 episodi

We livestream daily Direct Mail & Marketing news. We fight for truth and accuracy in advertising and marketing. Together we can help each other discover which half of our ad spend is actually 'wasted'. WDMA is a global organization with far more members outside than inside Wisconsin.

Autore

John Miglautsch

Categoria

Business

Sito del podcast

wdma.org

Ultimo episodio

19 mar 2025

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Episodi

Predictable Marketing in Uncertainty 19.03.2025
Why MAIL? Groundhog Predictions 29.01.2025

An overview of the way Direct Mail delivers essential ingredients (like no other media) for machine-learning and predictive modeling.

Why DMAIL Can Save the USPS 04.12.2024
WHY MAIL! Saving USPS 03.12.2024
AI Homogeneity-Tom Fishburne & Experimentation Lab 03.12.2024
Storytelling-Tom Fishburne, JCREW Brings Back Catalog! 05.09.2024
Anecdotes & Data-Fishburne, Ritson on Cannes, 8 Copy Essentials-Bly 10.06.2024
Despicable VW, USPS Elasticity Model 10.06.2024
Scotch Optimism, Meta Bugs & AI, Avoid Passive Voice 24.05.2024
Customers or Competition, Gundir Rebranding, Print PLUS Social Media 22.05.2024
Welch’s CFO, Legacy, Postcard Mania Up, DMail 2.0 + WMW 17.05.2024
Cheetos ‘other hand’, 5 Reasons to Love Catalogs 10.05.2024
Marketing Math, Print vs Digital, A-B Testing 08.05.2024
Love in Every Loaf, Neb Privacy, My Fake Ads, Dust Off DMAIL 07.05.2024
AI Future of Work, Measurement Manipulates, Trying vs Testing 07.05.2024

John

Self Checkout, Tracking Codes for DMail 27.04.2024
Mail Doesn’t throw itself away, AMZ Just Walk, Lumpy Mail 09.04.2024
Carlsberg Music, Fake $175MM AI, DMail Rules Non-Profits 03.04.2024
LARGE Print Giveth, AM Girl Critique, DMail Win-Backs 03.04.2024
2024 DMAIL Design Trends – Plus Opinions 29.03.2024
Don’t Let Postage Eat Your DMAIL Budget 28.03.2024
Fishburne – AI Potential, Marketing Computer Architectures, Dazzling Results 25.03.2024
Google Reviews, Ritson on Training, Bly on Offers 21.03.2024
AMZ Apologizes, See Fou Yourself, More Leads? 21.03.2024
TravelSupermarket, Can Google Adapt-Ritson 19.03.2024

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