Top Click Media

Google Is Poisoning Search Results! Can You Still Trust Your SEO Rankings? This is massive news for the SEO industry, and something every SEO agency, digital marketer and website owner needs to know about! Google is reportedly showing different search results to third-party SEO tracking tools compared to what real users are seeing on Google. And the implications are enormous! Ahrefs has officially...

Google Search Is Dying? Explain This $82 BILLION! While everyone is talking about ChatGPT replacing Google, Google has just delivered one of the biggest reminders of who’s still dominating online advertising. $82 BILLION in advertising revenue. In just THREE MONTHS! That’s almost $900 MILLION every single day! And here’s what makes these numbers even more interesting. Google Search and related adv...

Why Big Companies and Brands Often Ignore Their SEO One thing I’ve noticed over the years is that the bigger the brand, the more likely they are to overlook serious problems with their SEO. And what’s even more surprising is that many of them don’t seem particularly concerned when these issues are brought to their attention. Why? Because sales are doing well, so they assume their SEO must be perfo...

Check If Google Has Turned On AI Max In Your Google Ads Account! If you’re running Google Ads Search campaigns, there’s an important setting you need to check immediately. It’s called AI Max, and we’ve been finding it enabled in a significant number of Google Ads accounts we’ve recently audited. Google now enables AI Max by default when creating new Search campaigns, and certain existing campaigns...

If You Don’t Pay Your Invoices, You’re a Criminal! One of the most frustrating things about running a business is dealing with clients who simply refuse to pay for work that’s already been completed. You agree on a price, sign a contract, deliver the work as promised, send the invoice, and then suddenly the excuses begin. Cash flow problems. Delayed payments. Promises to pay later. Or even worse,...

ChatGPT Ads Have Officially Launched in South Africa! This is massive news for digital marketing in South Africa! OpenAI has officially announced that ChatGPT advertising is expanding into South Africa, opening up an entirely new advertising channel for businesses. And this is a big deal. People are increasingly using ChatGPT to research products, compare services, find businesses and make purchas...

Cinema and Movie Theatre Advertising: Why Are Advertisers Still Spending Money on It? I genuinely don’t understand why some businesses are still spending a fortune advertising on cinema screens, especially when so many screenings have hardly anyone in the audience. Think about it. You’re paying significant amounts of money to advertise on a massive screen, but what happens when there are only a ha...

Google Ads Auto-Apply Recommendation Changes Could Be Hurting Your Campaign Performance! I recently audited a Google Ads account for a potential client in Toronto, Canada, and immediately spotted a major red flag: Auto-Apply Recommendations were enabled. These settings allow Google to automatically make changes to your campaigns, potentially including: Removing negative keywords Removing existing...

Michael Olise’s Nike Deal Is Unlike Anything We’ve Seen in Football! While most of the world’s biggest footballers sign multi-million-pound boot sponsorship deals, Michael Olise has been doing something completely different. The Bayern Munich superstar has reportedly refused sponsorship deals for years because he wants the freedom to choose his own football boots. And here’s where the story gets r...

ASUS ZenScreen OLED MQ16FC: The Portable Monitor I Didn’t Know I Needed! My good friends at ASUS recently sent me their new ASUS ZenScreen OLED MQ16FC, and after using it for the past few days, I can honestly say it’s made a huge difference to my productivity. I’m constantly on the road, meeting clients or working from coffee shops. While I’m used to having multiple screens in my office, working f...

How to Audit Your Entire Website’s Onsite SEO with Screaming Frog Want to check hundreds or even thousands of webpages for SEO issues without going through them individually? One of my favourite SEO tools is Screaming Frog SEO Spider, which allows you to crawl an entire website and identify onsite SEO problems at scale. With Screaming Frog, you can quickly check: Page Titles: Find missing, duplica...

Onsite SEO Character Limits for Page Meta Titles and Page Meta Descriptions If you’re serious about onsite SEO, there are two numbers you should never forget: 60 and 160. 60 Characters: The maximum length I recommend for your SEO page titles. 160 Characters: The maximum length I recommend for your meta descriptions. These are two character limits I’m extremely strict about when optimising websites...

The Best FREE Chrome Extension for Onsite SEO! One of the SEO tools I use probably 100 times a day is completely free, and it’s an absolute time-saver. It’s called the Detailed SEO Extension, and if you’re serious about SEO, I highly recommend installing it. With just one click, you can instantly check: Page titles and meta descriptions, including character lengths. H1 headings and other HTML head...

Does Google and AI Know What Your Website Is About? Your Homepage Title Matters! One of the most important elements of SEO and Answer Engine Optimisation (AEO) is your homepage title. It’s prime real estate for telling Google, Bing, ChatGPT, Claude, Gemini and other search engines and AI platforms exactly what your business does. Yet so many websites get this completely wrong. Your homepage title...

Four Onsite SEO Elements Every Website Owner Needs to Understand Want to improve your SEO? Start by understanding four fundamental elements on every single page of your website. 1. URL (Page Address) This is the actual web address where your page lives. Every page has its own URL, and it’s one of the first things search engines use to identify and access your content. 2. Page Title (Title Tag) You...

Drastic SEO Changes Can Sometimes Bring Quick SEO Results Sometimes with SEO, when the fundamentals are wrong, fixing them properly can create a very noticeable change quite quickly. A good example is Nifty Gifts, a great South African business with a strong website, lots of products and plenty of collections. We spent a lot of time fixing the onsite SEO, especially: • Page titles • Meta descripti...

The Power of SEO: Putting a Value on Organic Traffic Here’s a simple way to show the value SEO can bring to a business. I looked at 90 days of Google Analytics data for one of my clients. 49% of all sessions came from organic search. Then I looked at the Google Ads data for the same 90-day period. The account spent just over R49,000 on Google Ads. And organic search delivered more traffic than all...

Looking for a Canva Alternative? Try PosterMyWall If you’re creating content for Instagram, Facebook, posters, promotions or social media, here’s a tool worth checking out. It’s called PosterMyWall. I’ve got no affiliation with them. I just like finding alternatives to the same boring templates and generic AI slop that everyone else is using. PosterMyWall gives you a huge library of ready-made tem...

Be Careful of SEO and AEO Services Promising Easy Results SEO and Answer Engine Optimisation are complicated. There are no guaranteed shortcuts, and there are definitely no magic subscriptions that suddenly give you incredible rankings because they publish a blog every day and build a few backlinks. I keep seeing services advertised online showing dramatic before-and-after screenshots and promisin...

Google Ads Quality Score: What is it and why is it so important? Have you ever looked at your Quality Score inside Google Ads? It’s one of those fundamental things you need to understand because the quality of your ads can have a major impact on what you pay for clicks and how competitively your ads perform. Google gives your keywords a Quality Score from 1 to 10, based mainly on: • Expected click...

Create Animated Videos for Free with HeyGen HyperFrames and Claude Code You can now create animated videos using HeyGen HyperFrames and Claude Code, and it’s incredibly simple. HyperFrames itself is free and open-source, and local rendering doesn’t use HeyGen credits. You may still pay for your Claude Code usage or any optional hosted AI services you use.  Install the HyperFrames skill inside Clau...

Are You Embarrassed Of Your Website? Be honest with yourself. When you give someone your website address, are you actually proud of what they’re going to see? Does it represent your business properly? Does it explain what you do? Does it make people trust you? Because if you’re embarrassed about your own website, that’s a problem. Your website is one of the most important parts of your business on...

Your Slow Website Is Hurting Your SEO I don’t care what anyone tells you, if your website is painfully slow, it is going to hurt your results. And often, the slow website is only the presenting problem. The real problem could be underneath: • Poor hosting • Too many plugins • Heavy scripts • Oversized images • Bad development • Technical problems across the site Site speed and Core Web Vitals form...

Giving Back to the Next Generation of Digital Marketers at Rosebank International The other day I had the privilege of being a guest speaker at Rosebank International in Braamfontein, Johannesburg. I recently saw that they were teaching digital marketing and thought, I’ve been doing this for nearly 20 years, I love this industry, why not give something back? I was supposed to speak for 30 minutes....

Is Your Company and Brand Being Mentioned and Cited in ChatGPT and Other AI Models? Do you actually know whether your company is being mentioned or cited in ChatGPT, Claude, Perplexity, Grok or Google AI Overviews? Most businesses have no idea how to check. I’ve been testing @OtterlyAI, and I’m really impressed with it. You can put in your own brand or a competitor and see: • Where your brand is b...