The Level 10 Contractor Daily Podcast

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! As faithful listeners know, if you want to grow to a $10 million company, you had better be branding… and specifically farming. Farming is...

Today's podcast title might seem a little odd… but as you're about to hear, it's true! Rich is going to give you a great analogy today to help you understand how important it is for your website to STAND OUT from the crowd! He's gonna cram a lot of great metaphors into a really short podcast--shoe stores, shopping malls, Miss America contests, firing your salespeople--it's all in there.

The key to improving your marketing is to figure out how to generate more leads! Right? Well, yes, more leads is always a good thing… but what if you could get more of the leads that you already get to convert into customers? Today's topic is pre-positioning, which means to CONDITION your prospects to want to buy from you… BEFORE your sales person ever sets foot in the home. How does that happen?...

Home shows will be back before you know it! And that means you need to be ready to maximize… and that's what we're here for today--to give you specific ideas and strategies for getting more leads and sales from every event you do. Rich has nine tips for you today… from integrating your identity, to using a giveaway, to following up with Hatch, to choosing the right booth location.

Today's podcast is a strategy session that Rich has with an aspiring entrepreneur… Rich met him at the Closet Conference where he spoke earlier this month, and as you will hear, he was in the tech world for 30 years before deciding to buy some woodworking equipment and indulge his passion for building things. The problem is that he's four years into it and he's dinking around with making and selli...

Everybody wants to sell you streaming TV advertising. But what are you actually buying? Rich Harshaw exposes five OTT sales pitches that can mislead contractors, plus the truth about free commercials. Learn what to ask about lead generation, blended CPMs, premium inventory, attribution, and commissions before spending another marketing dollar. Get a smarter strategy for reaching homeowners and bui...

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's definitely does a cannonball into the deep end of spirituality. He's going to talk about having perspective to deal with the inevitable hard things that are going to hit all of us sooner or later in life… and how to handle them without becoming angry with God.

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we shine our flashlight on this particular pillar of your marketing Identity–workmanship–and explain how you can transform this...

Getting prospects to choose your business starts long before you ask for the sale. Rich explores how clear messaging, a compelling identity, and consistent marketing help contractors build trust and stand out. Discover how showing homeowners who you are, what makes you different, and why it matters can make your business the one they want to work with first.

It's Throwback Thursday and this is a classic! Why keep buying new leads when there's money sitting in the ones you already have? Rich explains how rehash programs give contractors another shot at homeowners who didn't buy the first time. Learn why an old "no" doesn't mean "never," and how consistent follow-up can turn forgotten opportunities into sales while squeezing more value from your existin...

I've got a short little podcast for you today where Rich gives you a controversial idea about the best way to use customer references. Take a quick listen and see what you think.

Today's episode is a strategy call that Rich did with a carpet cleaning company right there in his backyard in Utah. They are a small company with no real marketing presence… that has been built up slowly over the years by, well, just being there and existing. So when Rich gets ahold of them, he asks them, basically, "what do you want to be when you grow up?" If they choose to remain small and the...

How would YOU like to increase your sales peoples' conversion ratios in the home? Of course you would like that! But how do you actually make that happen, besides a good dose of sales training? The answer can be found on today's podcast… Rich has 5 ways… of course it's 5 ways--it is "5 ways to Monday" today… he has 5 ways to get those closing ratios up, including things you might expect like brand...

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. There's an old saying that goes something like this: "The biggest liar you'll face all day is staring back at you in the mirror while you shave your face." Okay, so maybe not exactly applicable to the ladies out there… but you get the idea. Today's topic is hypocrisy… and how...

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we shine our light away from our usual topic, marketing, and instead highlight the sales side of the business. You invest a lot...

After renewing radio and TV schedules for 12 clients, Rich shares eight lessons contractors should know about traditional media. From surprisingly stable TV pricing and negotiating better deals to catching rep mistakes and getting freebies, he breaks down what he learned firsthand—and explains why radio and TV remain powerful, viable tools for contractors willing to buy them intelligently.

It's Throwback Thursday again, and today we are going to continue our topic of Turning One Sale into Many from a 2015 webinar Rich did. The first half of the webinar was covered LAST Thursday on the podcast, and was on the topic of Proximity Marketing. Go back and take a listen if you missed that one for some reason. Today Rich is going to talk about how to get more referrals… or for a lot of you...

Today's podcast is all about FUN! Specifically, it's a challenge to you to find ways to make doing business with your company more fun! It's not only possible, it might actually be a big competitive advantage for you. Without further ado, here's Rich talking about having a little FUN!

The traditional marketing funnel is dying. Today's customers don't want to be pushed from awareness to purchase—they want to explore, interact, and learn on their own terms. Rich explains how contractors can build a marketing "playground" using surveys, social media, videos, podcasts, giveaways, lead magnets, and other tools that keep prospects engaged until they're ready to buy.

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's podcast title is "Let's Talk About Hopelessness," and it gets really personal. Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… the common connection in all three stories--people who had lost hope. How did...

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we drill down into one of the 5 pillars of identity: specifically Bedside Manner. If you aren't sure what identity is or what th...

Today is the second in a two-part series featuring two and a half hour training sessions that Rich gave last week for GAF in Texas–first in San Antonio (yesterday's podcast) and then in Austin–today's episode. In last week's intro, I gave a detailed overview of how the two presentations are the same, and how they are different, and why it's probably worth your while to listen to both. So crank up...

 It's another Throwback Thursday… and today we dip into the vault to pull out a webinar Rich did about 5 years ago on the topic of Turning One Sale into Many. The webinar is pretty long, and covers two distinct topics, so I'm going to give you the first half today--proximity marketing… and the second half next Thursday… getting referrals. In both cases the idea is simple and easy to understand: Le...

What can you learn from contractors who've built nine-figure businesses—and the mistakes they'd avoid next time? Rich and Qualified Remodeler's Pat O'Toole preview TOP 500 LIVE 2026, from growth and profitability to lead generation, AI, and sales leadership. Hear why Rich keeps coming back for the speakers, the trade show, and conversations with people doing the work.