She Is The Moment

In this episode of  She is the Moment , Shona spills the tea on why you’re sleeping on Instagram Stories - and it’s costing you clients.  💸 Coaches and personal trainers, listen up: your grid posts are cute and all, but Stories? That’s where the real magic happens. Think trust, connection, and cha-CHING-level conversions. Shona breaks down why Stories are the  unsung hero  of social media and how...

Big Deal Energy! That’s what we’re looking at in today’s episode—a term Shona uses to describe the confident, assertive energy that helps you set boundaries and lead effectively. Shona is an extremely confident person, and this is something that comes naturally to her and many other extroverts. But one thing that even confident people can struggle with is assertiveness and setting boundaries. If y...

If you think your inner critic is motivating you, think again. You need to examine that inner voice and recognise how it’s negatively impacting your life. Shona has had to address her own inner critic and is showing you how to do the same. In this episode, she talks about how your inner critic is holding you back, how you can use self-compassion to motivate yourself, and actionable steps to take t...

If you want to make money while you sleep, then you need to be looking at your product suite and start creating offers that align with your income goals. Shona shows you how to create a product suite designed to help you make money even while you're not working, allow you to have a life-first business. Shona goes through the mistakes you could be making right now that might be stopping you from hi...

You need to stand out from the crowd if you want to get clients, and Shona tells you exactly what you should (and shouldn’t) do to start attracting aligned clients by showing what makes you different from other coaches! She provides some journal prompts to help you with this and also shares some of her own examples of personal branding content that have allowed her to reach five-figure months. Tim...

If your niche is ‘Busy Mums,’ then this is the episode for you… Shona is chatting today about the common mistakes you might be making when it comes to your niche and how to fix them. If you have the wrong niche at the moment or you’re not feeling the spark in your business, Shona is going to take you through the steps to choose a new niche for yourself so that you can feel excited about your busin...

Shona is bringing her rich bitch energy to the podcast today and is inspiring you to step into this energy with her. Being a rich bitch doesn’t mean you need to have a fancy car or designer clothes. It’s all about the mindset you adopt and the actions you take that leaves you feeling financially abundant. Shona shows you exactly how she’s changed her money mindset and how you can do the same so th...

You don’t need to work more to earn more! Today, Shona is chatting about two common business models used within the fitness industry and why she doesn’t agree with these models as a life-first business coach. She also shares three incredible client examples of how they’ve been able to earn more while working less as online PTs—and how you can do the same. Timestamps: 00:00 Life update – Going to n...

Fear of judgment can really hold you back in your business. And ultimately, this fear of judgment is stealing money from your bank account… When you allow the judgment of people with no knowledge of business (yep, those family members and friends who just LOVE to give you unsolicited business advice), it stops you from taking action and allows your dream clients to find you! Shona talks about how...

Everyone makes mistakes in their business, and Shona has made her fair share too. In today’s episode, Shona has narrowed it down to the top six mistakes she has made in business so that you don’t do the same! An important thing to remember here is that making mistakes in your business doesn’t make you a failure, so long as you learn from them and make changes so it doesn’t happen again. Timestamps...

WELCOME TO THE FIRST EPISODE OF SHE IS THE MOMENT PODCAST!!  Your host, Shona Denovan, is so excited to launch her brand new podcast, all about creating a freedom lifestyle and leaving behind the hustle mentality that’s led you to exactly where you are right now—working 24/7, without any boundaries in place, and no time to spend with your family, travel, or basically have a life outside of yo...

Welcome to "She is the Moment," the ultimate podcast for business owners who are ready to leave behind the hustle and grind and truly embrace a life-first approach to their business. With over 12 years of experience in the health and fitness industry, Shona brings invaluable lessons, personal stories, and a bold, unapologetic edge to every single episode. In this podcast, Shona shares the pivotal...