Payrollin'

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ What happens when AI stops being a chatbot and starts doing actual work? In this episode of Payroll Growth Show’, Matt Vaadi breaks down the AI bot system he’s using to handle roughly 20 hours of work each week. He walks through how he went from simple AI skills to a connected syst...

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Choosing the right CRM can make your sales process easier to manage, automate, and scale. Choosing the wrong one can cost you months of time, money, and frustration. In this episode of the Payroll Growth Show, Matt Vaadi breaks down how he would choose a CRM from scratch after mana...

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Your payroll clients keep asking for HR support. But when does adding an ASO become a smart growth move instead of an expensive distraction? In this episode of the Payroll Growth Show, Matt Vaadi shares lessons from 12 years of building and evolving an ASO. He explains why 250 payr...

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Your payroll website might look professional, but is it actually turning visitors into leads? In this episode of The Payroll Growth Show, Matt Vaadi breaks down 10 specific elements every payroll company should have on its homepage. Using a real payroll website as an example, Matt...

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ If you're still selling payroll the same way you did years ago, this episode might completely change your approach. After nearly 20 years of leading with the highest-priced solution and working backward, Matt challenges one of his longest-held sales habits and explains why the bett...

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ If you're sending cold emails from your CRM, you may be hurting your deliverability before anyone even reads your message. In this episode of The Payroll Growth Show, Matt Vaadi sits down with Chris Clark, Director of Outreach at Underdog Digital, to break down what actually works...

Join the show live every Thursday for a conversation you can’t find anywhere else: ⁠https://grow.payrollinpodcast.com/⁠ LinkedIn has changed dramatically in 2026, and many of the strategies that worked just a year ago are no longer effective. In this episode of Payrollin', Matt Vaadi breaks down the biggest LinkedIn algorithm updates and shares a simple 30-minute daily system that can help payroll...

Most payroll reps are chasing the wrong CPA partners. Here's the framework that fixes it. In this episode, Matt Vaadi breaks down the 10V4 program — the exact partner strategy his team uses to generate 40 referral opportunities per rep from CPA channels alone. It starts with one simple reframe: stop hunting for the one big honey hole and start building 10 solid relationships with a system behind t...

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base? Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing custo...

Three major payroll vendors launched managed payroll solutions within weeks of each other. Coincidence? Probably not. In this episode of Payrollin’, Matt Vaadi shares what’s really happening behind the recent managed payroll announcements from BambooHR, Paylocity, and Asure. Is this just another industry buzzword, or is managed payroll becoming the next major growth opportunity for payroll provide...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Are your employee benefits actually competitive… or just “good enough”? In this video, Matt Vaadi sits down with Matt Wilson from Scott Insurance to break down Milliman's benchmarking data across 20,000+ companies and show exactly how the guHRoo PEO plan designs stack up against national...

I drove three hours. No agenda, no idea what I was walking into to spend half a day inside Vensure Employer Services headquarters. What I saw was nothing like what I expected. 105 acquisitions. 8 deals in legal. 50 in the pipeline. $750M in revenue and still raising capital. This episode is the closest thing to a behind-the- scenes tour of the most aggressive PEO acquirer in the country and I'm sh...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/Matt recently joined Pete A. Tiliakos and Julie Fernandez on the HR & Payroll 2.0 Podcast for a thoughtful conversation on the future of HR, payroll, and PEO services. In this episode, they discuss:• Matt’s journey into the payroll and HR space• The current state of PEO consolidation and...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ "Focus on one thing" is the most repeated business advice on the internet right now. It's also the wrong first step for most entrepreneurs. Matt Vaadi and Chris Clark make the case that unfocused experimentation isn't a detour,  it's the path. From worm farms and deodorant blogs to a $5....

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ In this episode, Chris walks through how he builds custom AI-powered sales systems without hiring developers or waiting months for software builds. Using tools like Claude and Lovable, he created a functional virtual SDR and lead engine in under an hour. Inside this episode, you’ll see:...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Learn how Paragon revolutionized cannabis payroll with a brand-first strategy and overcame key industry challenges. In this episode, Clarke Lyons, VP of Brand Marketing at Paragon Payroll, reveals how to successfully navigate the cannabis payroll industry. Learn how Paragon built a stron...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/#subscribe Learn the explosive growth secrets behind Vensure’s 100 acquisitions and $30B in revenue in just 5 years. In this episode, Matt dives into how Vensure scaled their business to $30B by acquiring 100 companies over the past few years. He breaks down the key strategy behind their...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Find out how brands like Walmart and Disney create customer loyalty that lasts a lifetime! In this episode of Payrollin', Matt is joined by Brittany Hodak, bestselling author, keynote speaker, and customer experience expert. Brittany has worked with some of the world’s biggest brands, in...

No more sales burnout! Learn how to set up a repeatable system that keeps your pipeline full and your business growing. In this episode of Payrollin’, Matt Vaadi shares the exact 8-touch sales campaign template he’s used to generate consistent payroll and PEO clients for 20 years. Whether your pipeline’s empty or you just want predictable leads every month, this step-by-step walkthrough shows you...

In this episode of Payrollin', Matt Vaadi sits down with Alan Stein Jr., a renowned keynote speaker and former performance coach for NBA legends like Kobe Bryant, Kevin Durant, and Steph Curry. Topics Covered: The "Next Play" mindset and how it applies to business and leadership Leadership strategies learned from coaching NBA superstars How to manage change, both imposed and initiated, in your lif...

📬 Stay informed with Payrollin’! Sign up for our newsletter and receive weekly payroll tips and strategies directly in your inbox: https://www.guhroo.co/payrollin-subscription/ In this episode of the Payrollin’ Podcast, Matt Vaadi sits down with Scott Goldberg, Chief Sales Officer at Dominion Payroll, to explore strategies that drive success during selling season in the payroll industry. Scott sh...

What is needed for a payroll company to make the Inc. 5000 list and do it four years in a row? In this episode, Matt Vaadi sits down with Chris Caputo, CEO of Zuma Payroll, to uncover the strategies that helped his company earn a spot on the Inc. 5000 list four years running. From carving out a niche in construction and union payroll to going head-to-head with industry giants, Chris shares the min...

Have an app idea but don’t know how to code? In this episode of Payrollin’, Matt Vaadi walks through how to build a real, working app in under 30 minutes using only AI tools like ChatGPT, Replit, and WhisperFlow. No coding experience needed. Learn how vibe coding works, how to prompt ChatGPT to build inside Replit, and how this AI-powered stack can replace tools like Trello, your CRM, or your clie...

G&A Partners just made a bold move by acquiring GrowthForce, a $9.7M accounting firm — and it could reshape the future of the payroll and HR industry. In this episode of Payrollin’, Matt Vaadi breaks down why this deal matters, what it means for PEOs, and how it might impact partnerships with accounting firms across the country. Is this the start of a vertical integration trend where payroll, HR,...

In this episode, Matt Vaadi and Chris Clark, Marketing Coach and Digital Media Expert at Underdog Sports, explore the evolving landscape of lead generation in 2025. They unpack four essential strategies every business should master: one-to-one cold outreach, one-to-one warm outreach, one-to-many cold methods like paid ads and free resources, and one-to-many warm tactics including organic content a...