Payrollin'

Most payroll reps are chasing the wrong CPA partners. Here's the framework that fixes it. In this episode, Matt Vaadi breaks down the 10V4 program — the exact partner strategy his team uses to generate 40 referral opportunities per rep from CPA channels alone. It starts with one simple reframe: stop hunting for the one big honey hole and start building 10 solid relationships with a system behind t...

Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base? Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing custo...

Three major payroll vendors launched managed payroll solutions within weeks of each other. Coincidence? Probably not. In this episode of Payrollin’, Matt Vaadi shares what’s really happening behind the recent managed payroll announcements from BambooHR, Paylocity, and Asure. Is this just another industry buzzword, or is managed payroll becoming the next major growth opportunity for payroll provide...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Are your employee benefits actually competitive… or just “good enough”? In this video, Matt Vaadi sits down with Matt Wilson from Scott Insurance to break down Milliman's benchmarking data across 20,000+ companies and show exactly how the guHRoo PEO plan designs stack up against national...

I drove three hours. No agenda, no idea what I was walking into to spend half a day inside Vensure Employer Services headquarters. What I saw was nothing like what I expected. 105 acquisitions. 8 deals in legal. 50 in the pipeline. $750M in revenue and still raising capital. This episode is the closest thing to a behind-the- scenes tour of the most aggressive PEO acquirer in the country and I'm sh...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/Matt recently joined Pete A. Tiliakos and Julie Fernandez on the HR & Payroll 2.0 Podcast for a thoughtful conversation on the future of HR, payroll, and PEO services. In this episode, they discuss:• Matt’s journey into the payroll and HR space• The current state of PEO consolidation and...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ "Focus on one thing" is the most repeated business advice on the internet right now. It's also the wrong first step for most entrepreneurs. Matt Vaadi and Chris Clark make the case that unfocused experimentation isn't a detour,  it's the path. From worm farms and deodorant blogs to a $5....

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ In this episode, Chris walks through how he builds custom AI-powered sales systems without hiring developers or waiting months for software builds. Using tools like Claude and Lovable, he created a functional virtual SDR and lead engine in under an hour. Inside this episode, you’ll see:...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Learn how Paragon revolutionized cannabis payroll with a brand-first strategy and overcame key industry challenges. In this episode, Clarke Lyons, VP of Brand Marketing at Paragon Payroll, reveals how to successfully navigate the cannabis payroll industry. Learn how Paragon built a stron...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/#subscribe Learn the explosive growth secrets behind Vensure’s 100 acquisitions and $30B in revenue in just 5 years. In this episode, Matt dives into how Vensure scaled their business to $30B by acquiring 100 companies over the past few years. He breaks down the key strategy behind their...

📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Find out how brands like Walmart and Disney create customer loyalty that lasts a lifetime! In this episode of Payrollin', Matt is joined by Brittany Hodak, bestselling author, keynote speaker, and customer experience expert. Brittany has worked with some of the world’s biggest brands, in...

No more sales burnout! Learn how to set up a repeatable system that keeps your pipeline full and your business growing. In this episode of Payrollin’, Matt Vaadi shares the exact 8-touch sales campaign template he’s used to generate consistent payroll and PEO clients for 20 years. Whether your pipeline’s empty or you just want predictable leads every month, this step-by-step walkthrough shows you...

In this episode of Payrollin', Matt Vaadi sits down with Alan Stein Jr., a renowned keynote speaker and former performance coach for NBA legends like Kobe Bryant, Kevin Durant, and Steph Curry. Topics Covered: The "Next Play" mindset and how it applies to business and leadership Leadership strategies learned from coaching NBA superstars How to manage change, both imposed and initiated, in your lif...

📬 Stay informed with Payrollin’! Sign up for our newsletter and receive weekly payroll tips and strategies directly in your inbox: https://www.guhroo.co/payrollin-subscription/ In this episode of the Payrollin’ Podcast, Matt Vaadi sits down with Scott Goldberg, Chief Sales Officer at Dominion Payroll, to explore strategies that drive success during selling season in the payroll industry. Scott sh...

What is needed for a payroll company to make the Inc. 5000 list and do it four years in a row? In this episode, Matt Vaadi sits down with Chris Caputo, CEO of Zuma Payroll, to uncover the strategies that helped his company earn a spot on the Inc. 5000 list four years running. From carving out a niche in construction and union payroll to going head-to-head with industry giants, Chris shares the min...

Have an app idea but don’t know how to code? In this episode of Payrollin’, Matt Vaadi walks through how to build a real, working app in under 30 minutes using only AI tools like ChatGPT, Replit, and WhisperFlow. No coding experience needed. Learn how vibe coding works, how to prompt ChatGPT to build inside Replit, and how this AI-powered stack can replace tools like Trello, your CRM, or your clie...

G&A Partners just made a bold move by acquiring GrowthForce, a $9.7M accounting firm — and it could reshape the future of the payroll and HR industry. In this episode of Payrollin’, Matt Vaadi breaks down why this deal matters, what it means for PEOs, and how it might impact partnerships with accounting firms across the country. Is this the start of a vertical integration trend where payroll, HR,...

In this episode, Matt Vaadi and Chris Clark, Marketing Coach and Digital Media Expert at Underdog Sports, explore the evolving landscape of lead generation in 2025. They unpack four essential strategies every business should master: one-to-one cold outreach, one-to-one warm outreach, one-to-many cold methods like paid ads and free resources, and one-to-many warm tactics including organic content a...

Matt Umholtz went from being employee G257 at a national payroll provider to building one of the most vertically focused payroll machines in the country. In this episode, he joins Matt Vaadi to share how one McDonald’s client led to thousands more—and why most payroll companies never unlock that kind of momentum. They dive into the decision to niche hard into restaurants and multi-location brands,...

In this episode of Payrollin', Matt Vaadi explores how AI, automation, and outsourcing are transforming payroll and business operations. He discusses how ADP and Justworks are using these technologies to boost efficiency and reduce costs, and introduces his new business venture, Outsourced Scale, which is revolutionizing operations with virtual assistants and automation. Matt also shares insights...

Join Matt and Jason Gullett, Director of Client Success at guHRoo, as they break down their biggest takeaways from the 2025 Independent Payroll Providers Association (IPPA) Spring Summit. From leadership lessons and first payroll stress to AI adoption, offboarding best practices, and real-world insights from industry legends like Farsheed Ferdowsi and Jeb Blount—this episode is packed with tactica...

In this episode of the Payrollin’ Podcast, Lori Brown, CEO of PayNW,  shares the strategies, challenges, and lessons that propelled her payroll company to grow from $500K to $13M in just a few years. She discusses the pivotal role acquisitions and industry relationships played in their growth, along with the hard-earned lessons from a costly sales experiment that didn’t go as planned.  Lori also h...

Welcome to the first episode of Payrollin' for 2025! 🚀 In this episode, Matt Vaadi explains why guHRoo decided to leave the Entrepreneurial Operating System (EOS) behind and shares their game-changing strategies for 2025 planning. From innovative AI tools that streamline operations to his must-read book pick for entrepreneurs and a personal goal-setting process, Matt offers actionable insights to...

In this Payrollin’ episode, Matt explores the realities of starting and scaling a payroll business with John “JMS”  Mason-Smith, CEO and Co-Founder of HireWith. John shares his journey of building, growing, and exiting a payroll company, offering insights into client needs, operational challenges, and competing with industry giants. They also discuss key steps for newcomers, including financial pl...

In this episode of Payrollin', Matt sits down with Eli Polanco, the innovative founder and CEO of Nivelo, to explore the rapidly evolving world of payroll payments. Eli shares her entrepreneurial journey, detailing how she transitioned from a career in banking technology to solving complex payment issues in the payroll industry. Together, they discuss the challenges of building a startup in a high...