Money Secrets

  What The Bear teaches us about small business It might sound like a TV review—but this episode is part strategy, part storytime, part love letter to The Bear (and its soundtrack). If you’ve ever wondered why running a business feels so intense—or how to do it with more intention—this episode will hit just right. Fi dives into one of her all-time favourite shows, The Bear , and breaks down t...

What do you really think about money? If you’ve ever felt like your mindset is holding you back—but you can’t quite put your finger on how —this episode is for you. In this special edition of Money Secrets , Fi shares a powerful guided exercise originally delivered inside Good Money Club to help members get to the root of their thoughts about money. And now, she’s sharing it with you. This isn’t a...

Is the economy impacting small business owners? Let’s talk about it. It’s the question on every founder’s mind—and in this solo episode of Money Secrets , Fi unpacks what she’s seeing across the small business landscape right now. Drawing on 25+ years of experience and conversations with members inside Good Money Club , Fi explores why the current economic climate is affecting some businesses more...

  Your business has an environmental impact — even if you're a service provider. 🌿 This week on Money Secrets , we’re talking about impact — one of our core themes inside Good Money Club — and how our businesses affect the environment. We often expect product and manufacturing businesses to shoulder the responsibility of sustainability, but service providers? We’re part of the picture too. I...

  Working harder won’t make you more money. If you’ve ever felt like you’re working all the time but still not making the money you want, this episode is for you. In this week’s episode, Fi gently but firmly challenges one of the most common beliefs small business owners carry: that the only way to make more money is to work even harder (spoiler: it's not). Instead, we’re talking about what r...

How to make business easier (yes, really). If you’ve ever felt like you’re working all the time but still not making the money you want — or like you’re constantly justifying your prices to your clients — this episode is for you. In this week’s episode, Fi is digging into a juicy (and often overlooked) part of business strategy: your business model. Because when you’re feeling stretched, stuck, or...

  Why your business model should come first If you’ve ever found yourself obsessing over Instagram strategy, stuck in a Dubsado vs. Moxie spiral, or spending hours automating tasks that  don’t seem to be making a difference , this episode is for you. In this week’s episode, Fi breaks down the real reason some businesses thrive while others stall — and spoiler alert: it’s not about market...

Feeling like your money mojo needs a reset? We’ve got you. Psst! If you've been second-guessing your pricing, avoiding your numbers, or wondering if making more money has to feel so hard — this episode is for you. In this special remix edition of the Money Secrets podcast, Fi shares 8 powerful mindset shifts and practical money truths to help you move forward with clarity and confidence. Think of...

Want to make more money in your business? Start here. Psst! Ever wondered what it’s really like inside Good Money Club? In this sneak peek episode, Fi shares 20 powerful minutes from one of our recent club sessions — “How to Make More Money” — to help you simplify your thinking, set realistic revenue goals, and start building real momentum in your business. Whether you're stuck in overth...

Wondering how to feel more in control of your money as a business owner? Start here. Psst! Want a quick refresh of the best money advice we’ve shared so far? In this special remix edition of the Money Secrets podcast, Fi pulls together 10 of the most powerful takeaways from past episodes — in one juicy, bite-sized, listen-anywhere episode. Whether you’re folding laundry, walking the dog, or d...

The surprising link between calm finances and confident business moves. If you’ve ever felt overwhelmed by the financial side of running a solo business—or like bookkeeping is something you’ll “figure out later”—this episode is for you. Today on Money Secrets, Fi is joined by Oliver Garside, co-founder of Rounded : the calm, clean, beautifully designed bookkeeping software made just for sole trade...

Think introverts can’t succeed in small business? Think again. Psst! Want to hear a money secret? In this episode of Money Secrets , Fi unpacks what it really means to be an introvert—and why the business world desperately needs more of them at the table. If you’ve ever felt like you’re “too quiet” or “not outgoing enough” to run a thriving brand, this one’s for you. From choosing the right m...

Why Backing Yourself Matters More Than Being Right. Psst! Want to hear a money secret? In this episode of Money Secrets , Fi shares a juicy mindset shift that could transform the way you make financial decisions in your business: what if backing yourself matters more than always getting it “right”? If you’ve ever second-guessed a pricing change, spiralled after a spend, or stalled on a b...

There’s a lot of noise out there about what it really takes to make money in business—and much of it is built on outdated ideas or straight-up lies. So in this episode, we’re calling it out. Fi is joined in-studio by two powerhouse businesswomen—Nataleigh Elzein, founder of Pinch Studios, and Mia Fileman, founder of Campaign Del Mar —for a grounded and energising conversation about the true relati...

Too much marketing, not enough sales. Too much strategy, not enough messaging. Too much fluff, not enough clarity. Sound familiar? If you’ve ever felt like your business has all the right pieces, but you’re still not seeing the income (or impact) you want—this episode is for you. Today on Money Secrets, Fi is joined by two powerhouse businesswomen: Nataleigh Elzein, founder of Pinch Studios and ma...

Why Paying Yourself Makes Your Business Stronger (Right From the Start) Psst! Want to hear a money secret? In this episode of Money Secrets , Fi tackles one of the biggest myths in small business: “You shouldn’t pay yourself for the first two years.” If you’ve ever heard this advice and assumed it’s just how business works , it’s time to rethink everything. Fi breaks down why this mindset is...

  When you start seeing money as something that can grow from your ideas, skills, and connections, you open yourself up to a new level of financial freedom and success. Psst! Want to hear a money secret? In this episode of Money Secrets , Fi challenges one of the most common (and outdated) money beliefs we’ve all heard before: “Money doesn’t grow on trees.” If you’ve ever struggled with...

You’re Not Here to Be Affordable—You’re Here to Be Valuable Psst! Want to hear a money secret? In this episode of Money Secrets , Fi breaks down one of the biggest mindset shifts small business owners need to make: stop trying to be "affordable" and start focusing on being valuable. If you’ve ever worried about pricing yourself too high, felt pressure to compete with big businesses, or found...

Build Your Own Stage: The Story Behind Ripple Festival Want to know what really goes into creating a game-changing business festival? In this episode of Money Secrets, Fi is joined by her brilliant business bestie and co-founder of Ripple Festival, Mia Fileman, for a no-filter chat about the why behind this big, bold, beautiful idea. Ripple Festival isn’t just another business event. It’s a full-b...

The #1 Reason Businesses Fail (And How to Make Sure Yours Doesn’t!)  Psst! Want to hear a money secret? In this episode of Money Secrets, Fi unpacks one of the most important (but often misunderstood) financial truths in business: the difference between revenue, profit, and cash flow—and why understanding this could be the key to your long-term success. You’ve probably heard the phrase “Reven...

Selling and managing money are non-negotiable skills for business growth—and Joyce’s story is proof that you can learn to be comfortable with both. If you’ve ever hesitated to ask for money, struggled with pricing, or felt uncertain about managing your business finances, this episode is for you. Today on Money Secrets, we’re joined by Joyce Watts, founder of Tot Hot or Not and Bright Smart , and a...

Determine Your Value, Attract the Right Clients, and Get Paid What You Deserve Psst! Want to hear a money secret? In this episode of Money Secrets, Fi breaks down exactly how to price your products and services so you can charge what you’re worth, hit your revenue goals, and attract the right clients. With 25 years of experience working with small businesses, a background as a Chartered Accou...

It’s Okay to Want to Make Money –Shifting from Fear to Financial Confidence If you’ve ever felt unsure about your earning potential, anxious about managing money or held back by the belief that making money has to be hard, this episode is for you. Today on Money Secrets , we’re joined by Anucia Boer, a model, personal brand, content creator, and marketing brand consultant and business owner. After...

We’ve all heard the saying, “You have to spend money to make money.” But is it actually true? And more importantly, when does it actually work? Psst! Want to hear a money secret?  In this episode of Money Secrets, we’re unpacking the real truth behind this common business belief. Sometimes, strategic investments can fuel growth—but other times, they’re just expensive distractions. Unders...

When You Know How You'll Reach Your Financial Goals, They Suddenly Feel Possible. If you've ever felt overwhelmed by revenue targets, unsure how to price your services, or hesitant about making financial decisions, this episode is for you. Today on Money Secrets , we’re joined by Kate Forsyth , founder of Good Day Club —a business that has evolved from vintage event styling into bold, personalised...