Money Secrets

The doors to Good Money Club are open right now. If you want practical support to make more money and manage it well, now is the time to join. Women in business aren’t making enough money.  We need a different conversation this International Women's Day. In this episode of Money Secrets , Fi talks about something that doesn’t get said often enough: many women business owners simply aren’t mak...

Five ways to improve your cash flow — and stop money stress from ruining your business Poor cash flow is one of the biggest reasons small businesses go under — and it’s also one of the most stressful things to live with as a business owner. In this episode of Money Secrets , Fi breaks down five practical, proven ways to improve your cash flow , so you can stop feeling constantly on edge and start...

Growing vs. scaling your business — What’s the fifference (and why it matters) In this episode of Money Secrets , Fi tackles a question that comes up constantly in small business conversations — should you be growing your business, or scaling it? These terms are often used interchangeably online, but they mean very different things. And misunderstanding the difference can lead to unrealistic expec...

We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this In this episode of Money Secrets , Fi wraps up Part 4 of the four-part From Maybe to Yes  series — and she’s tackling one of the most avoided (and emotionally loaded) parts of business: following up your proposals . Most business owners pour their energy into attracting the l...

We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this. In this episode of Money Secrets , Fi continues Part 3 of the four-part From Maybe to Yes series — and this time, she’s diving into one of the most overlooked but high-impact parts of your sales process: your proposal . Most business owners treat proposals like an administra...

We created a free workbook to go with this podcast episode. Grab it here  :) Before you market anything… listen to this In this episode of Money Secrets, Fi continues Part 2 of the four-part From Maybe to Yes series. In this episode she’s diving into one of the most misunderstood, high-impact skills in small business: running a great discovery call. Most business owners treat discovery c...

We created a free workbook to go with this podcast episode. Grab it here :) Before you market anything… listen to this In this episode of Money Secrets , Fi kicks off a brand-new four-part series called From Maybe to Yes (Sales Sprint) , designed to help small business owners boost revenue with clarity, confidence, and strategy. This series begins with one of the most foundational topics: how to a...

From $10 a day to agency CEO: Jarrah Brailey on content, confidence & charging more In this episode of Money Secrets, Fi sits down with social media obsessed agency founder Jarrah Brailey from Jampacked Agency for a behind-the-scenes look at how content, strategy and clever engagement build online communities that make strong businesses.  From secretly setting up a Facebook...

Why you’re not making enough money — and how to fix it In this episode of Money Secrets, Fi breaks down something that if you’re not making enough money, it usually traces back to one of three things: - your pricing, - your business model, - or your money mindset. And the good news? Every one of these three areas is completely fixable. Drawing on 25 years of experience helping small business owner...

Stop guessing, start knowing: Kate Toon on money, mistakes & momentum In this episode of Money Secrets, Fi sits down with author, business mentor and digital marketing misfit Kate Toon   for a funny, frank, and very real conversation about money, risk, and what success actually looks like over the long haul. From tax debt and fear of being “eaten by cats” in retirement, to hitting seven f...

Manifesting for small business: how clarity + action create real results In this episode of Money Secrets , Fi lifts the veil on a topic that people often misunderstand: manifesting. But instead of the fluffy, magical thinking you might see on Instagram, Fi brings 25 years of real small-business experience and the neuroscience-backed approach that explains why manifesting works, and how to use it...

Turning Big Ideas into Reality In this episode of Money Secrets , Fi pulls back the curtain on the biggest project she’s ever brought to life:  Ripple Festival.  What began as a wild idea over coffee with her business bestie, Mia Fileman, became a full-scale celebration of small business, creativity, and community. Fi shares what it really took to transform an optimistic dream into a two...

The $30,000 mindset shift every small business owner needs In this episode of Money Secrets, Fi digs into one of the biggest mindset and strategy gaps in small business: paying yourself properly. If you’ve ever caught yourself working hard but not seeing it reflected in your bank account, this one’s for you. Fi breaks down why obsessing over $30 subscriptions won’t move the needle, and how focusin...

Profit First, Cashflow Reality, and Trusting Yourself with Money Psst! Ever wondered what it’s really like inside Good Money Club? In this sneak peek episode  of Money Secrets , Fi gets real about the thing that breaks (and builds) small businesses: cashflow. If you’ve ever obsessed over cutting costs while quietly avoiding the bigger question:  how do I bring in more?  this insight...

The most misunderstood resource in small business: Time In this episode of Money Secrets , Fi dives into one of the biggest struggles small business owners face:  time. If you’ve ever said, “I just don’t have time to work on my business,” this one’s for you. Drawing from 25 years of experience working with small business owners, Fi shares why time is not just a resource but the most valuable...

Why naivety might just be the secret ingredient to big ideas In this episode of Money Secrets , Fi takes us behind the scenes of Ripple Festival , a two-day event born from an idea over coffee that’s grown into an impact led mission to celebrate small business in a way that feels nothing like a traditional conference. Fi reflects on what it really takes to bring big ideas to life, why na...

Software that is here to actually fit your business, thanks to Rounded. In this episode of Money Secrets, Fi sits down with Grant McCall — founder and Head of Product at Rounded , the beautifully simple accounting and invoicing app built specifically for Australian freelancers and sole traders. From teenage garage coder to UX-led product leader, Grant shares how he turned spreadsheet pain into a p...

Making more money starts with managing what you already have. The doors to Good Money Club are open now. In this episode of Money Secrets, Fi shares why learning to manage your money is actually the key to making more of it — and how simple systems like Profit First can transform your confidence, clarity, and pricing. So many small business owners think they need to be making more money before lea...

Money Problems for Women in Business The doors to Good Money Club are open now. In this episode of Money Secrets, Fi dives into the three biggest money problems she sees female small business owners struggle with every day, and how to overcome them. From the gender revenue gap to low confidence and a total lack of money strategy, Fi unpacks why these challenges exist, and how we can turn them arou...

How to Transition from Lower to Higher Prices In this episode of Money Secrets , Fi tackles one of the trickiest parts of growing a business: how to increase your prices while managing legacy priced clients. From the fear of losing existing clients to the challenge of attracting premium ones, Fi shares clear strategies for navigating the “messy middle.”  That transition period between what yo...

Setting Goals Isn’t About Predicting the Future In this episode of Money Secrets, Fi Johnston dives into why so many small business owners resist setting goals. And how a simple reframe can turn goal-setting into one of the most powerful tools in your business. From the fear of “what if I don’t hit it?” to the overwhelm of unpredictable, lumpy income, Fi shares why goals aren’t about perfectly pre...

When Women Talk Money, Everyone Wins In this episode of Money Secrets, Fi sits down with Jen Murnaghan from Digital Dandy  to explore the very real shift from 12 years of solo business into a values-aligned employed role — and the money skills that made it possible. From growing up with “we don’t talk about money” to learning to price, negotiate, and back herself, Jen shares how financia...

  Are you charging enough? The three-part pricing formula you need. Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. If you think you might be undercharging, you’re not alone. In this mini Money Secret episode, we’re diving into the three essential elements of pricing that go beyond just the numbers. Pricing isn’t just about pickin...

Why Packaging Your Services Into Offers is a Game-Changer In this episode of Money Secrets , Fi Johnston unpacks the objections many service providers have about packaging their work, and makes the case for why three simple offers can transform the way you do business. From the fear that “every client and project is different” to the overwhelm of custom quoting, Fi shares why bespoke will send you...

15 Years of Peach: From an olive grove to today It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business   from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it. Fi shares the pa...