Beyond the Image Podcast

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned. Our second story features Ariana Stowe who had a car accident that changed everything in how she viewed herself, her work, her life...

We continue our theme on teaching listeners how to earn media with this latest episode featuring the Sub-Editor of the newly launched magazine Muscle & Health, Samantha Yardley. Host James Patrick and Samantha discuss her background in media, the launch of the new publication, the editorial goals and direction of the magazine and how users can stand out when submitting to the magazine. Check out t...

Those who try to stand in your path in hopes to slow you down or derail you altogether only do so because they cannot succeed in their own path. In this episode of Beyond the Image, host James Patrick shares several stories on what happens when we allow others to get in the way of our own progress as well as what can happen when you give yourself the permission to ignore them! Be sure to subscribe...

Welcome to our brand new segment on the Beyond the Image Podcast entitled My Entrepreneurial Journey! Every week we will bring you the story of an inspiring entrepreneur who is currently in the trenches with you our listeners as they share their insights and lessons learned. Our first story features Rebekah Lee, the founder of Sugar Sisters Bakery in Castle Rock, Colorado who has had to face all t...

Hey, we get it! 2020 threw us all a massive curveball. It doesn't matter who you are or what you do for a living, no on expected this year to go the direction that it did and it has left many entrepreneurs feeling stuck or playing things far too safe. In this episode of Beyond the Image, host James Patrick chats with marketing strategist and NLP Master Practitioner Lisa Rooney on how to start gett...

Entrepreneurs work so hard to earn various magazine, podcast and digital media features to promote themselves and their brands - but if they stop doing the work once the feature is out then they missed the biggest opportunity! You have to learn how to PR YOUR PR! In this episode, host James Patrick discusses the top steps that YOU need to be taking to successfully promote any earned media features...

You know you have to use social media to connect with your audience, but the constantly shifting algorithm and the new influx of different channels and methods on how to connect with your audience has left many entrepreneurs feeling overwhelmed, confused and frustrated. Enter our guest on Beyond the Image, Jera Foster-Fell who is a content creator and social media coach helping entrepreneurs craft...

Does this sound familiar? You have done some amazing things in your career, but sadly you never actually recognize your accomplishments because you instead put unattainable and unrealistic conditions upon your perceived success. This episode of Beyond the Image is about the Top 5 Ways in which we allow perfectionism to hold us back in our entrepreneurial journey and what we need to do to fix it. B...

News publications are reporting that upwards of 60% of Americans with gym memberships have cancelled or will cancel their memberships and have no plans on ever returning to a gym post Covid-19. What does this mean for gym owners and fitness professionals who rely on in-person work?  That is what host James Patrick discusses with best selling author, serial entrepreneur, coach and gym owner Jeremy...

Earned media gets four times the engagement that paid advertising does - which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media. In this episode of Beyond the Image, host James Patrick talks...

We understand why media is important but it can be increasingly frustrating for entrepreneurs as they are going through the motions of pitching to editors, journalists and hosts and are not hearing back. This episode is all about how to get your pitches to stand out. Our guest on Beyond the Image is publicist Lauren Salaun who chats with host James Patrick about what makes a pitch the media unique...

If you are not receiving responses from your pitches to magazines it is because one of two reasons. The first is that the editors are busy, haven't noticed or just don't ned you right now. The second is that you have unfortunately committed one of the Top 10 Mistakes to avoid when it comes to pitching to the media. Be sure to subscribe to get updates on our bi-weekly podcast designed for you the e...

The launch of a brand is more than simply the release of a product or service to the marketplace. As our guest on Beyond the Image can attest to, a brand is truly about the emotion you bring to the world and the impact you want to leave upon the lives of those you connect with. In this interview, host James Patrick talks to the founder of GRRRL Inc., Kortney Olson about how an idea turned into a m...

Getting featured and interviewed on podcasts is one of the best branding and marketing techniques an entrepreneur can take. But much like pitching to magazines, many are left unsure of what steps to take to get picked up. In this episode of BEYOND THE IMAGE, host James Patrick teaches why it is important to land podcast interviews, what you need to start (which is not much), how to pitch, how to f...

What was once working before is no longer working. The idea that if we simply posted enough content that eventually a percentage of our audience would see it and would want to hire us and work with us. That idea of marketing and business development is no longer working in our over-stimulated and over-sold world. We need to restart our marketing with a fresh approach. Enter Dr. Shanté Cofield, als...

In this episode of BEYOND THE IMAGE, host James Patrick discusses the difference of earning media traditionally by getting published in print magazines (or even newspapers) versus the new trend of earning digital media features or even social media features. But which is right for you? It all comes down to your goals and reasons behind getting published or earning media? Do you want to earn media...

Imagine taking what is essentially just your side hustle and turning it into not just another job, but a 7 figure career! That is exactly what our guest on today's episode of Beyond the Image did! Jess Glazer went from being a teacher to starting a side business as a personal trainer and morphed it into a million dollar brand as a coach. In this episode she chats with host James Patrick about the...

Being an entrepreneur is hard, it is grueling and it can be unforgiving. But should you quit or should you stick with it? In this episode of Beyond the Image, host James Patrick discusses the primary questions an entrepreneur should ask themselves if they are considering quitting. Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur!

In this episode of BEYOND THE IMAGE, host James Patrick gets to chat with Kelsey Eyers, the founder of Sweat CBD on the creation of her brand. The show covers the ideation of the product, developing the brand identity, how to protected the product branding, the marketing and sales channels and unique opportunity to market with limitations in advertising. You can connect with Kelsey on Instagram @k...

So many entrepreneurs fall prey to the hustle mentality. If you are not succeeding it is because you are just not working hard enough. If you don't have the results you want it is because you just are not grinding enough. The result is we work insane hours and give ourselves mountains of tasks without any real way to accomplish them. And if we do ever hit our goals, what do we went up doing? We ju...

As an entrepreneur you can either work slowly towards your financial goals, inching your way there sale by sale, or you can leap towards your goal by implementing a high ticket offer for your clients. In this podcast, host James Patrick interviews Isaiah Grant, the CEO of Dream Fitness Client Academy on what entrepreneurs need to do to create a high ticket offering, formulate their proven process,...

If you build it thy will come no longer works - but digital marketing is essential for your business growth. In this episode of Beyond the Image, host James Patrick discusses the Top 5 digital marketing strategies you should begin implementing now in 2020. We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week masterclass that guides you, step-by-step to...

Webinars are a highly effective tool to provide value and content driven marketing to a target audience which can help you land more sales. In this episode of Beyond the Image, host James Patrick chats with the founder of EasyWebinar on how to leverage the use of webinars for lead generation, sales and even reducing churn with client on-boarding. James and Casey also discuss how webinars are being...

A single idea can change everything and you may very well already be sitting on the perfect idea! But an idea without action has no value! This episode of Beyond the Image is about the potential of an idea put into motion. We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week masterclass that guides you, step-by-step to create an idea, bring that idea to...

In this special episode of Beyond the Image, host James Patrick gets to interview fitness entrepreneur James Patrick! Not a typo, James Patrick the photographer and business coach chats with James Patrick the entrepreneur, dancer, choreographer and thespian on the the path business owners take to establish their brands and grow their visibility and business. Guest James shares his own personal jou...