Beyond the Image Podcast

Entrepreneurs will often exclusively focus on either doing heavy marketing on their brand awareness to generate more leads or they will invest all their time and energy into closing leads into sales. However these is a critical middle step that many are missing and in this episode of Beyond the Image, host James Patrick reveals the middle step and the best practices for entrepreneurs to master all...

You have a choice. You can choose to be accountable with your goals or you can cling to deniability. But you can't do both. This episode of Beyond the Image features Adriana Morrison who was forced to change the entire trajectory she had planned to be on - but in doing so, made the choice to embrace her call to serve others and is now seeing the amazing results of her efforts. Listeners can connec...

It is time to cut through all the clutter and noise on business advice that is not actually helping you, but instead causing you an overwhelming sense of frustration. In this episode of Beyond the Image, host James Patrick chats with fellow business coach Tiffany Carter on where entrepreneurs need to focus their time and efforts for the remainder of 2020 and going into 2021. It does not matter whe...

We are so excited to publicly announce the launch of two new brands to you our loyal listeners. IconRefined is a new multi-media network celebrating entrepreneurs who not only grow their business, but care about their body, mind and relationships! IconFit Magazine is a new magazine showcasing entrepreneurs in the health, fitness and wellness industry or business owners who put their physical and m...

It is important to understand the real journey that entrepreneurs walk down which is a stark contrast from the success that is broadcast on social media. This episode of Beyond the Image features Tiffany Forte who is the founder of Fit and Female Active and the conversation covers the true emotional path of entrepreneurship, launching a business during the pandemic, how the Black Lives Matter Move...

The problem many have with marketing is that they falsely believe that they just don't know enough about it to be successful at it! Enter in our guest on Beyond the Image, Tim Fitzpatrick who chats with host James Patrick on how to implement a simple, effective and (most importantly) actionable marketing plan. Listeners can connect with Tim at RialtoMarketing.com Be sure to click subscribe to get...

Many entrepreneurs have been suffering from and struggling with the same symptoms. They are lacking motivation, they are struggling creatively, they are confused about next steps to take and they are having difficulty finding the will to get momentum. And they all say the same thing: "I don't know what's wrong with me?" In this episode of Beyond the Image, host James Patrick discusses the context...

When you look back upon your life, you will realize that along the journey you have been equipped with all the experiences and lessons that you need to start to create the future you envision. This episode of Beyond the Image features Ellis King, aka King Cuz, the 51-year-old US Navy Veteran and former amateur boxer who is walking proof that you can turn passion into purpose. Instead of seeing lim...

In this episode of Beyond the Image, host James Patrick chats with the publisher and editor in chief of Train Magazine and Train for Her Magazine, Ray Klerck. Over the course of the show, James and Ray discuss the evolution of magazines within the health and fitness industry, why print media still matters, how Train changed the game when it came to distribution as well as the launch of his new ven...

In this episode of the Beyond the Image Podcast, host James Patrick shares the Top 5 Mistakes he has made when it came to launching a business so you can avoid them in your own launches. Speaking of launching (how is that for a segue), BIG NEWS! We have re-opened our Launch program! This 8 week masterclass gives you the proven path to profit by helping you take your idea and bring it to market in...

Many falsely believe that a prerequisite to becoming an entrepreneur is unwavering confidence. The truth is that entrepreneurs feel the same fear and hesitation that everyone else does. The difference is that they do not allow that fear to turn into paralysis as they take action. This special episode of Beyond the Image features the creator of VisorGirl, Michelle Leigh and how she had the determin...

In this episode of Beyond the Image, host James Patrick chats with the publisher and editor in chief of the wildly popular Ellements Magazine. Over the course of the show, James and Kaneo chat about the rise of independent publications, the role they play in the current media landscape as well as what photographers and talents need to know about submitting and getting published in the magazine. Ch...

It is infuriating for those investing so much into self-proclaimed experts without getting any return only to see their coaches bragging on social media about how abundant their life is in order to sell more people. This episode of Beyond the Image is about the fallacy of "overnight coaches" and what you as a consumer need to look out for so you can find the right coach to help you achieve your go...

So many entrepreneurs never truly own their pursuit of success and instead keep their head down and work quietly behind the scenes trying to build their empire. But it is when entrepreneurs become unapologetic in who they are and what their mission is that they truly become unstoppable. That is what our guest on this week's special edition of My Entrepreneurial Journey on Beyond the Image, Corey P...

Still on a high from FITposium 2020 we wanted to highlight the amazing editor of Fitness Magazine Tanja Schmitz who booked 15 attendees of the conference for features within her publication! In this interview, host James Patrick chats with Tanja about the evolution of the fitness publishing industry, the positioning of fitness magazine and what listeners need to know when it comes to pitching to t...

Wow! We just wrapped FITposium 2020 and what a whirlwind of an event it was! Hundreds of passionate entrepreneurs gathering together to learn everything they need on how to create a brand, market a brand and profit from a brand. Over the three day conference we covered so much content and in this episode of Beyond the Image, host James Patrick covers the Top 5 Takeaways and Lessons Learned that yo...

Thanks to social media, all we see are the greatest hits and the perception of overnight success from others within our industry. But the truth is that behind the scenes, we pour our blood, sweat and tears into our creations. In this interview I chat with entrepreneur Evina Del Pizzo on the journey we as entrepreneurs take behind the scenes and the emotion that is required to see your passions int...

2020 has forced all entrepreneurs to ask themselves questions such as who they are, what they do, who they serve and why it matters? As we are one day away from FITposium 2020, this interview host James Patrick did with fitness entrepreneur and industry icon Jamie Eason Middleton on the redefining of your brand is so critically important! Be sure to subscribe to Beyond the Image to get updates on...

Listen to the end of this episode to hear about the giveaway for free coaching services from host James Patrick. There are actually only 4 levers you can pull to increase the revenue in your business. In this episode of Beyond the Image, host James Patrick dives into each of the levers, what you need to know about it and how to improve it to grow your gross profits. Be sure to subscribe to get upd...

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned. Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough d...

Perfectionism is preventing the path to success for so many entrepreneurs. However there is a cure and that cure is imperfect action. Taking action and releasing ideas to market provides the necessary feedback for brands to evolve in real-time. Our special guest on Beyond the Image is entrepreneur, podcast host and business coach Chris Harder who discusses how entrepreneurs can recover from perfec...

It is so easy for entrepreneurs to get caught up in the marketing system, or their sales funnel or the backend formatting of their business. The problem is that it is holding back your launch and preventing your audience from receiving your gifts. In this podcast, host James Patrick breaks down the only three things you actually need to launch your business in 2020. Be sure to subscribe to get upd...

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned. Our third story features personal trainer Ashley Wiens who not only ascended her career to more than 2x her income in addition to l...

The hustle mentality can be a dangerous one for so many entrepreneurs who will sacrifice their health, their sanity and their closest relationships in the pursuit of what they consider to be success. Yet whenever they achieve that milestone, many are left feeling unfulfilled and empty. Our guest on Beyond the Image is author and personal performance coach Loree Bischoff who chats with host James P...

We continue our theme of teaching you how to land the media features that can accelerate the growth of your business and in this episode of Beyond the Image, host James Patrick dives into the real reason you are not getting the media features you are aiming for. Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur! If your goal is to target publications, y...