Beyond the Image Podcast

Are we allowing our own confirmation bias to seek out reasons to quit? In this episode of Beyond the Image, host James Patrick peels apart the difference between accepting advice from someone versus dismissing critique. Unfortunately, we as entrepreneurs far too often accept critique from those we would never turn to for advice and it is a habit we need to break. UPDATE: You can now connect with h...

It is Friday which typically means we put out one of our special edition episodes called MY ENTREPRENEURIAL JOURNEY. And although we intend to return with the key interviews next week - we felt it was important to address the journey we all are on right now. 2020 was an intense year for business owners and there was this prevailing hope that there would be a return to some form of normalcy as we e...

Facebook Advertising can be complex, confusion and often overwhelming. But it does not need to be. In this episode of Beyond the Image, host James Patrick chats with Bob Regnerus, the author of the Ultimate Guide to Facebook Advertising (4th Edition) on how to build the right ads, at the right time for the right audience. In this episode, James and Bob discuss how advertising fits into an entrepre...

We are going to be blunt and level with you... 2021 is not going to be an easy year. It is going to be a difficult, grueling and intense battle that we as entrepreneurs are going to be faced with. And as a result - we are all terrified. In this New Year episode of Beyond the Image, host James Patrick dives into the real palatable fear that all entrepreneurs are facing off against right now and wha...

Welcome to the final part of this three episode series on how to actually achieve the goals you set for yourself in 2021! If you missed part one or two, just go back to episodes 175 and 176. In this third and final installment, host James Patrick discusses how to turn your quarterly action plans into monthly, weekly and daily roadmaps so you get more done than ever before! If you want a copy of th...

Welcome back to this three part episode on how to actually achieve the goals you set for yourself in 2021! If you missed part one, just go back to episode 175. In this second part of three episodes, host James Patrick discusses how to turn your annual goals into quarterly action plans so you can build an effective implementation strategy. If you want a copy of the worksheet to follow along with, t...

The only thing worse than not setting goals is setting goals without an action plan to ensure they are accomplished! In this first part of three episodes, host James Patrick discusses how to set annual goals that can be turned into quarterly action plans and weekly/day agendas. If you want a copy of the worksheet to follow along with, text him at (480) 605-3254 CONNECT WITH JAMES www. JamesPatrick...

Hey, we get it, 2020 was a rough year for a lot of business owners and as we get closer to 2021 many are planning where they want to invest in efforts to grow their business. STOP! This episode of Beyond the Image is all about the five main areas you want to be extremely careful about investing in the new year and how to better shift those investments for a better return! Host James Patrick shares...

In this episode of Beyond the Image, host James Patrick chats with Sports Physical Therapist Dr. Stacie Morris on the power of content marketing. Since she launched her business less than four years ago, Dr. Morris has been able to provide services to more than 1500 clients in almost every country in the the world harnessing the power of social media to create both active and passive income stream...

Unless you've been ignoring marketing trends, there has been an overwhelming wave of information for business owners to "share their story." However many entrepreneurs are still wondering How do I share my story? What is my story? I don't think I have a big enough story to share! In this episode of Beyond the Image, host James Patrick interviews story focused communication coach Alex Street on eve...

In this episode of Beyond the Image, host James Patrick shares the story behind how he photographed more than 500 magazine covers and the lessons learned that you can apply to your own client on-boarding process. Be sure to click subscribe to get all the latest episodes of Beyond the Image! UPDATE: You can now connect with host James Patrick directly by texting him any of your business questions t...

Attention Beyond the Image subscribers! We are now accepting submissions for features in our two new publications IconRefined and IconFIT Magazine! This episode features host and publisher of IconRefined and IconFIT Magazine James Patrick and the Editor in Chief of both platforms Cassie Douglas sharing the details on what you need to know to submit to both publications! Pitches are to be sent to I...

We are constantly on coaching calls, zoom meetings, doing videos for YouTube and Instagram and by the end of the day our voices are thrashed! In this episode of Beyond the Image, host James Patrick chats with vocal coach Sarah Sawyer on what entrepreneurs need to do to not only protect their voices, but what to be aware of to increase the power of their voice for greater resonance with their audie...

There is a secret hack to achieving any goal you want in business and in life and this episode of Beyond the Image reveals that secret! Host James Patrick shares the story of his first online business and the compounding choices that nearly crippled the launch before it ever was released to market and how a single decision changed everything. What idea have you been holding back on? It is time to...

As if the emotional labor required to become an entrepreneur was not hard enough, consider how increasingly difficult it is when you don't have the full support of those around you. In this important episode of Beyond the Image, host James Patrick chats with Dr. Kelly Lamoreaux, also known as The Abs Doctor, on her journey to take what many could pass off as nothing more than a hobby or a small si...

Technology should not be a barrier between you and your target audience, but an effective tool. This episode will get you moving forward confidently in the right direction In this episode of Beyond the Image, host James Patrick chats with digital marketing strategist Jim Carter III on the techniques you should know about and implement as you go into 2021. This episode covers social media marketing...

In this episode of the Beyond the Image podcast, host James Patrick discusses the Top 7 Rules for entrepreneurs going into 2021. The rules come from understanding and honoring consumer behavior and demands along with trends in the marketplace. It is essential for any business owner to start discussing how to incorporate these 7 rules into their business including the last one which is the most imp...

In this special edition episode of the Beyond the Image podcast, host James Patrick shares insights from his own entrepreneurial journey and the impact that three different individuals had on his trajectory over the course of a decade that still apply now. The important lesson for listeners is that w are all only one step away from anyone else. Our mission is to figure out what that next step is a...

Effective copywriting is equal parts art with science as we craft a compelling narrative to build trust and resonance with our audience in efforts to increase our sales. In this episode of Beyond the Image, host James Patrick talks to copywriting expert Blair Badenhop on how to use effective copy to stand out to the right audience and write copy that sells! Connect with Blair on BlairBadenhop.com...

If you are noticing a lack of traction and engagement in your posts and as a result you are nervous your sales are suffering - then this episode of Beyond the Image is for you! Host James Patrick deep dives into how and why many entrepreneurs are actually selling and promoting the wrong things! Through a series of examples he breaks down the semantics and deliverables for what marketing messages a...

Making the leap from being employed to becoming an entrepreneur is one of the most, if not the most terrifying actions that one can take. But you know what makes the leap both possible and manageable? A relentlessly supportive group of clients! In this week's special edition My Entrepreneurial Journey, host James Patrick talks with personal trainer Shane Kokas on how he made that leap, the lessons...

It is insane to realize that we are already half way through the final quarter of 2020. This means a lot of entrepreneurs are scrambling to both close out their years as well as to set the framework for a more successful new year. In this episode of Beyond the Image, host James Patrick chats with business coach Jill Coleman about the path to build highly qualified leads that can convert into bette...

We have been told that "content is king" and that we need to be content curation machines, always pumping out new social media posts, videos, blogs, podcasts, reels and more to satiate our audience's needs. Meanwhile we barely have enough time to do our real work! In this episode of Beyond the Image, host James Patrick discusses how to get more content created in less time. Be sure to click subscr...

Imagine wanting to quit a job that was well paid during an economic recession because you know that you are being called upon to achieve something greater. That is exactly the space our guest Samantha Wallace was in when she chose to go all in on her vision of growing her own business where she was able to grow her client base from 0-to-100 in only six months! Connect with Samantha on Instagram @S...

In this episode of Beyond the Image, host James Patrick interviews the 2020 FITpreneur of the Year winner Kristen Crowley on why she chose to walk away from what many others would see as a dream job to cultivate her own dream future. The discussion covers the reality of pivoting, the missing elements in the health and fitness industry and how to generate momentum despite fear. Connect with Kristen...