Beyond the Image Podcast

Where many are focusing their attention solely on Instagram or Facebook, many savvy entrepreneurs have been capitalizing on the power of growing their brand and business on YouTube. In this episode of Beyond the Image, host James Patrick chats with Regan Rogerson on what it takes to create a successful YouTube channel, how to drive traffic, what works versus what to avoid as well as how to monetiz...

Hey Beyond the Image listeners! This is your opportunity to get featured and be on a guest on this show! In this episode, host James Patrick shares the three very simple steps to apply to appear as a guest on two upcoming show segments we will be broadcasting in the coming weeks. Do not miss this opportunity to grow your brand awareness, amplify your authority and even generate more leads for your...

It is something we hear often. "The algorithm is suppressing my posts" or worse yet "The algorithm hates me!" In this episode of Beyond the Image, host James Patrick shares what is actually going on and the two things you can do to fix it. James Patrick is opening a few 1-on-1 coaching spots to work with entrepreneurs to rapidly grow their business. Learn more at JamesPatrick.com/Coaching (Space i...

We invest so much time, energy and even finances into growing our business through new client acquisition. The assumption is that the more customers we get, the more sales we make, the more revenue and growth our business can have. However, we often overlook the our customer retention and the lifetime value of our customers which is one of the three core pillars of a business; to attract, convert...

IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshop   Do I deserve to get published? Or do I have what it takes to get published? We are asked that question just as much as "how do I get published?" In this episode host James Patrick shares the two biggest misconceptions about getting published and how to earn more media features....

Check out James Patrick's free 3-day marketing workshop starting Monday at https://join.jamespatrick.com/3-day-workshop   In 3 Days, James is going to teach you how to grow your Fitness & Coaching business leveraging one of the most powerful marketing and sales strategies to ensure you increase your revenue while avoiding the entrepreneurial grind. The biggest reason you are not growing your busin...

Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and media pitching live! Check out James Patrick's free 3-day marketing workshop at https://join.jamespatrick.com/3-day-workshop   CONNECT WITH JAMES www. JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your business questions to James at (480...

Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking! In this episode of Beyond the Image, host James Patrick teaches listeners how to implement low ticket items into their portfolio of service or product offerings and how when done correctly can increase the number of clients as well as the overall gross sales for your business! N...

The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer. In this episode of Beyond the Image, host James Patrick teaches listeners how two simple words can completely transform your sales copy to increase your conversions. CONNE...

It is time for you as an entrepreneur to tap into the resources that formerly only large corporations had access to - the principles of marketing psychology that will help you attract more prospects, close more sales and retain more clients. In this episode of Beyond the Image, host James Patrick sits down with the CEO of crowdspring Ross Kimbarovsky to cover a wide array of psychology principles...

Every coach agrees that we should pull together a customer or client avatar worksheet for the audience we are trying to position ourselves in front of. However, most fall short by only focusing on the demographics of their audience and leave out the more important psychographics that entrepreneurs need to tap into. In this episode, host James Patrick shares the four most important things we as bus...

The more success you build and the more impact you create the more you will find haters popping up in your path to attempt to slow you down or derail you altogether. In this episode of Beyond the Image, host James Patrick shares with listeners how to accept advice versus allow criticism to negatively shift your direction. Learn when to listen to feedback and when to simply throw it away. CONNECT W...

How do I stand out online? How do I grow an engaged audience? How do I manage my time on social media? How do I best sell my services online? How do I use the latest tools in my brand growth online? These are just a few of the many topics on this episode of Beyond the Image where host James Patrick is joined by social media icon and fitness entrepreneur Callie Bundy. All your social media question...

In business we have two types of sales. Fast lane sales are typically smaller ticket offers based upon more of a transactional relationship with a customer whereas slow lane sales are core offers or high ticket offers to a nurtured audience that we as entrepreneurs have a successful relationship with. Both can exist in our business, but in this episode of Beyond the Image, host James Patrick discu...

My name is James Patrick, and apart from being the host of the Beyond the Image podcast, I am also an impostor! What do I mean by that? In this episode I will quickly unpack why we all have been looking at impostor syndrome incorrectly and why every single entrepreneur should celebrate being an impostor! CONNECT WITH JAMES www. JamesPatrick.com https://www.instagram.com/jpatrickphoto/ Text your bu...

Learn how to pitch and stand out to Inside Fitness Magazine directly from the publisher himself, Terry Frendo. In this episode of Beyond the Image, host James Patrick chats with Terry Frendo on the original launch of the magazine, the evolution of health and fitness media, where the industry is headed and, of course, how to get published in the magazine. Listeners can connect with Terry and the ma...

With everyone rushing to do business online, it is imperative for entrepreneurs to hone in on these top 5 digital marketing strategies to grow their brand's visibility, credibility and lead generation. Host James Patrick gives a deep dive on each digital marketing strategy entrepreneurs should be focusing on this year and how to easily and effectively implement each one. For listeners who want a 6...

Entrepreneurs who have been fortunate enough to mass success sometimes forget the labor that was required to build their careers. When we say labor, we do not mean the physical or mental labor, nor do we mean the financial investment. No, we are talking about the emotional labor that an entrepreneur must endure while they work to turn their dreams into reality. In this episode, host James Patrick...

Everyone at some point in their life has to make the decision of starting over. This choice becomes increasingly difficult when you compound it with the investment made with time, energy and even finances that are being given up for a new direction. In this episode of Beyond the Image, host James Patrick speaks with serial entrepreneur Danny J on why we sometimes need to start from scratch to move...

We need to stop waiting for permission from others to create the future we want for ourselves. While we are waiting for this permission which will never come, others are out there getting started. In this episode of Beyond the Image, host James Patrick shares a story of when others tried to force him to ask their permission before launching the FITposium conference and how he responded. UPDATE: Yo...

In this episode of Beyond the Image, host James Patrick chats with mastermind member Jill Bunny on charting a new direction in one's career. This critically important episode teaches entrepreneurs how to make important pivots or changes in their journey so that the work they are doing is in alignment with their own goals and values. Jill shares her own story and the launch of her business CBT Meet...

The Facebook Advertising platform does not need to be intimidating and if done properly can be a source of leads and not an expense without a return. In this episode of Beyond the Image, host James Patrick chats with team member and digital marketing specialist Amy Bliefnick on everything entrepreneurs need to know to get started with the ad platform and how to successful create ad campaigns on a...

It has become increasingly difficult to get your brand to stand out online and it is easy to understand why. We are constantly being bombarded with thousands upon thousands of digital messages every single day and as entrepreneurs we are trying to break through all that noise. In this episode, host James Patrick dives into the four steps that entrepreneurs need to take to stand out online. To get...

This question came up this morning on a coaching call. Am I good enough? Am I qualified enough? Do I know enough to do this professionally? It is questions like these that slow down and hold back impact. In this episode of Beyond the Image, host James Patrick discusses the call to action that all entrepreneurs feel and how it confronts with the hesitation of impossible to achieve standards. UPDATE...

Unfortunately, most entrepreneurs only realize they have hit the point of burnout once they are already in the midst of it. The lack of creativity, drive, passion, influence, productivity and energy is infectious and difficult to work through. In this episode of Beyond the Image, host James Patrick chats with licensed psychotherapist Kelly Patrick - and, no, the last name is not a coincidence. Jam...