Beyond the Image Podcast

We do not have an idea shortage! What we have is a shortage of individuals who are willing to take action to see their ideas into reality.  Ideas, at scale, do not have any inherent value. But if you couple an idea with action it will then represent limitless potential. To create a launch you first need the willingness to act despite fear. The second thing you require is the passion to see it thro...

The concept of SEO (search engine optimization) can paralyze so many entrepreneurs. Unfortunately it has been made so confusing intentionally - so you have to hire agencies or marketers to do it for you. In this episode of Beyond the Image, host James Patrick talks with online marketing expert Mariya Bentz on how to develop a social media strategy on your own to drive more traffic to your website...

"If you build it they will come" has failed us! The best program, the best service, the best provider are not getting the clients they deserve because they are not getting found. This episode of Beyond the Image is about how to leverage value-driven content marketing to increase your client leads. We are so excited to announce the opening of wildly successful program LAUNCH! This is our 8 week mas...

This episode is packed with everything an entrepreneur needs to know about getting published, featured and booked to appear in magazines, podcasts, TV segments and more! Visibility strategist Lisa Simone Richards joins the podcast and chats with host James Patrick about how to earn and leverage media features to grow your brand awareness, create buzz around your offers and to enhance credibility w...

Imposter Syndrome. You know what it is because every single person has felt it. The feeling like you don't belong, or you don't fit, or you don't deserve or that you will be judged for doing something. It has ended so many voices, ideas and opportunities before they could ever even get momentum. In this episode of the BEYOND THE IMAGE podcast, host James Patrick discusses the Top 3 types of impost...

Effective copywriting matters! You have such a limited amount of time to capture someone's attention and get them to look further into who you are, what you do and what it matters. On today's episode of Beyond the Image we talk to copywriting expert Lisa Cumes on how to craft better copy; copy that converts and copy that sells! You can check Lisa out on Instagram @LisaCumes or her website SimpleSt...

We made to 100 episodes and for the second month in a row have broken our download numbers! Our biggest thanks goes out to all of you, our listeners for your support - for sharing this show, for your five star reviews and for your subscriptions! This 100th episodes celebrates you the entrepreneur. You are in an elite group of less than 10% of humans who have chose to pursue a greater calling, chos...

Did you know that 80% of small businesses fail within the first five years? It is not always because they have a bad product or a bad service - it is often because they did not have the right understanding of their financial numbers and what to look out for. On today's podcast we talk to financial expert Michael King about The Critical Four numbers that every entrepreneur needs to know. You do not...

It is an important question that we must ask ourselves. Are we already living in our own "worst case" scenario? Right now is the most important time to step into the opportunity of entrepreneurship - yet so many hesitate because they are suffering from one or more of the top 10 fears about launching a business. In this episode of Beyond the Image, host James Patrick discusses the 10 most common fe...

There will be times in life, not just as entrepreneurs, where you will be faced with hardship, with struggle, with pain, with obstacles and perhaps even with defeat. When these moments arrive you will be faces with a question of what to do next, of how to respond. Our guest on Beyond the Image is entrepreneur and podcast host Elizabeth Benton who shares from her personal journey the importance of...

Have you ever felt like you don't know what you should be doing? What your goals should be? What your direction should be? What your passions are? This paralysis stops so many would-be great entrepreneurs who never get past the stage of establishing vision for where they want to go. This episode of Beyond the Image is all about the steps you should be taking to start to craft the direction you wan...

Video messaging is one of the most effective strategies you can leverage not only to improve your sales conversions, but to increase your client activation to reduce churn, re-engage or re-activate customers and to create electric brand evangelism. Our guest today on Beyond the Image is Matt Barnett, the founder of Bonjoro , a premium application entrepreneurs are leveraging to improve their marke...

Feeling stuck? So many entrepreneurs and small business owners are right now and it is easy to understand why. But we must CHOOSE to breakthrough the paralysis and quicksand to create what will be our new normal. In this episode of BEYOND THE IMAGE, host James Patrick discusses why we are feeling stuck, the fears we have about change and what we need to do to create a new direction in our business...

This is an essential episode for any business owner (that is you) on everything you need to know about the two loans that are being offered to businesses right now and why you should be applying. Our guest on Beyond the Image is Ashley Shepherd the founder of Money Muscle Co, also known as The Fit CPA, and she is answering all the most common questions and dispelling all the rampant misunderstandi...

So many struggling business owners are sitting and wishing things back to the way they were before the COVID-19 epidemic. But they have a misperception of what business (and life) was like. In this episode of BEYOND THE IMAGE, host James Patrick discusses the five mistakes many entrepreneurs and business owners are making during the quarantine that can actually kill off their business. Be sure to...

Trying to understand how to best leverage social media while outsmarting the algorithm can feel like an overwhelming task. Questions like, how do I get more followers, how do I sell on Instagram, what should I put in my bio and what content works the best are constantly mystifying users. But fear no more as our guest today on Beyond the Image is social media expert and business coach Samantha Kozu...

Not a day has gone by over the last four weeks that we have not been asked at least once if entrepreneurs and business owners should be selling during COVID-19. Will people have the finances? Everyone else is giving their stuff away for free, should I also? Is it wrong to sell right now? The real question is not whether or not we should be selling (short answer is YES) - but how do we sell right n...

With the nation quarantined, it has forced many of us to be in the most uncomfortable position we could ever imagine; being alone with our thoughts and our emotions. Some of us fear this space so much that we will do anything to avoid it including burying ourselves with "work," run into actions that are not in alignment with who we are, or even form addictions to escape. Our guest on Beyond the Im...

Offering your prospective clients lower ticket offerings is a phenomenal way to boost your sales - but not in the direct way you may be thinking. In this episode of Beyond the Image, host James Patrick discusses why low ticket offers are a fundamental piece in your overall portfolio of product or service offerings to your clients and why lower ticket items will help you sell more of your signature...

Abundance is more than just an overused and etherial buzzword. It is an misunderstood and underutilized tool to thrive. Our guest on the Beyond the Image podcast is Taylor Simpson. Taylor helps people tap into the true frequencies of abundance leveraging science, spirituality and mysticism. What does that mean for you the listener? It means that Taylor and host James Patrick will be providing you...

In this episode of the Beyond the Image Podcast, host James Patrick dives into the most effective marketing and sales tool we as entrepreneurs have at our disposal. Simply put, if you are not implementing this tool into your marketing or sales copy - you will be losing revenue (or not earning revenue at the speed to which you would like). James covers the strategy as well as three ways to implemen...

Our guest today is three-time American Ninja Warrior Angela Gargano. This is another interview we bumped up about 6 weeks ahead of schedule because of how important it is for what we are all dealing with right now amidst COVID-19 and the nationwide quarantine. In this episode, host James Patrick and Angela Gargano discuss the importance of mindset and how it can overcome our own limiting beliefs,...

As COVID-19 continues to impact North America, forcing more to stay home and entrepreneurs scrambling to figure out what to do to sustain their business - it is important that we take a moment to actually acknowledge how absolutely scary things can be right now. Stop scrolling through social media and judging yourself for not being as energetic or as motivated as many are pretending to be during t...

We bumped up this episode a month ahead of schedule because this is the show every entrepreneur needs to listen to right now! In this episode of Beyond the Image, Dr. Jade Teta joins the show to discuss the real pandemic that entrepreneurs are facing. It is not a lack of marketing, it is not a lack of a successful e-mail nurture sequence and it is not the lack of a funnel. Host James Patrick and D...

IMPORTANT UPDATE: To show our commitment and support to you our loyal listeners, my team and I have created a new FREE resource. FITPRENEURS ALLIANCE is a new group to connect entrepreneurs in the health, fitness and wellness industry who want to grow their business, elevate their income, be in a supportive tribe of likeminded professionals who are working to leave massive impact on the world!!! T...