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Have you ever been in a training, where you're sitting in a room all day and someone is standing up and talking at you? I have. We all have. It's awful.  Unless I was sitting up front taking vigorous notes while my Art History professor talked a mile a minute there was no way I was staying awake.  Joy of Professional Learning is out to disrupt professional development. It's their mission to bring...

Every brand has a customer journey. The faster you acknowledge it, identify it, and develop a system the more efficiently your business can scale.  Brad Martineau is the CEO and Founder of Sixth Division where they help you discover and execute your automatic customer journey.  After giving the podcast a listen, head over to https://sixthdivision.com/mkgpodcast for a special video from Brad, where...

Ever wonder what your customers are thinking? Why they bought your product? Why the didn't buy your product? What challenges they are facing when it comes to your industry? Who your customer is? What they care about? There is a very real solution that can answer all these questions and more. Upfront User Research. Hear from Steve Kesselman on the power of really understanding your audience.

Gone are they days of excel sheets chock full of SUMifs and VLookups. Dashboard and reports that can automagically get updated periodically is the now. Our experts now focus on why our campaigns are closer to client's goals or not, rather than burning resources on aggregating data. Hear from Paul Deraval on the importance of data story telling and how we can now do that, thanks to tools that aggre...

85% of women make or influence purchase decisions. Learn how women should be part of your marketing mix. It's more than just adding women. It's  understanding where they live in the world, what life stage they are in, and how they play a role in your marketing efforts.