Words That Work: Sales & Marketing Success For Coaches/Consultants

Are you working hard but still feeling stuck in your business? You may be focused on a strategy that does not fit your current stage of growth. In this episode, you'll learn the six phases a coaching or consulting business moves through on the way to $1 million. We walk through what matters at each phase, from testing your first idea to building a team and scaling beyond your own time. You'll also...

Are you fully booked with one-on-one clients but unsure how to grow from here? Group coaching can help you serve more people without giving up the care and support your clients need. In this episode, you'll learn five practical steps for moving from one-on-one coaching into a group program. We talk about creating a clear roadmap, choosing one target market and outcome, and setting a real launch da...

Can you grow a successful business and still be present for your family? The answer may have less to do with perfect balance and more to do with clear priorities. In this episode, you'll hear the practical choices that helped me build my business while raising a family. I share why I see my business as being for my family, how we set goals together, and why asking your family what matters to them...

What should you say to people before and after your workshop? A few simple messages can help more people attend, watch the replay, and take the next step. In this episode, we share a practical DM strategy for workshop follow-up. You'll learn how to connect with people before the event, warm them up with helpful content, and send reminders that feel personal. We also explain what to say to people w...

What can you do when you need clients and cash soon? The answer is not more pressure—it is more useful action. In this episode, you will learn three key ideas and four practical ways to create more sales opportunities. We talk about making an impact before expecting income, building relationships before you need the sale, and remembering that your job is to offer—not force a yes. You will also lea...

Think your life is too boring to post about? The simple moments in your week may help people connect with you more than the big ones. In this episode, you'll learn how to do a quick "boring day" brain dump and turn everyday experiences into useful content. You'll see how personal stories, questions, lessons, and business updates can become posts people care about. You'll also learn why it helps to...

We made $101,000 in coaching sales last quarter. In this episode, I'm sharing what worked, what fell short, and what we're changing next. You'll hear the real numbers behind our events, sales conversations, new clients, and Facebook group growth. I also explain why making direct offers helped us sell without adding pressure. We look at lessons from our ads, follow-up, client support, team roles, a...

If you've been feeling stuck, overthinking every move, or wondering why your hard work isn't paying off, this episode is for you. In this episode, I share the three mindset shifts that have made the biggest difference in our business journey. We talk about why confidence comes from taking action instead of waiting to feel ready, how one simple word can help you stay motivated, and why focusing on...

Have you ever delayed taking action because you wanted to make sure everything was "just right"? It can be hard to tell whether you're making a wise decision or simply letting perfectionism keep you stuck. In this episode, we unpack the difference between wisdom and procrastination and share practical ways to recognize what's really driving your decisions. You'll learn how to identify creative avo...

Do you feel like social media is taking more from you than it's giving? You're not alone. In this episode, Karen shares a conversation she recently had with two aspiring business owners who both said the same thing: "I want to build a business, but I don't want to do social media." From there, she walks through three practical ways to make social media feel less overwhelming and more purposeful. Y...

Being consistent on social media can feel harder than it should. Especially when you are tired, busy, or overthinking every post. In this episode, we walk through five simple keys to help you show up more consistently without putting pressure on yourself to be perfect. You'll learn how to define what consistency actually means for you, why doing the reps matters more than creating perfect posts, a...

If you've been putting off video because you want it to be perfect, this episode is for you. You'll hear why waiting for confidence may be the very thing holding you back. In this coaching conversation, we answer two common questions many business owners face. First, how do you balance personal posts with business content on social media without losing yourself? Then we dive into one of the bigges...

Consistency on social media doesn't come from motivation. It comes from having a simple system you can stick with, even on the days you don't feel like showing up. In this episode, I share the five keys that have helped us publish content every week for more than 10 years. You'll learn how to set a realistic standard for consistency, why focusing on progress beats chasing perfection, and how to cr...

If you've ever put off recording a video because you didn't know what to say, you're not alone. The good news is that confidence doesn't come first—a simple framework does. In this episode, we walk through a practical structure for creating value videos that educate your audience, build trust, and make content creation much easier. You'll learn how to choose topics your audience actually wants, op...

What if the biggest thing slowing down your business isn't strategy—it's fear? In this episode, we have an honest conversation about the role fear plays in entrepreneurship and why it shouldn't be the one calling the shots. You'll learn how to recognize when fear is driving your decisions, how to use fear as a warning signal instead of a leader, and why courage, faith, focus, and possibility make...

A lot of coaches and consultants want more clients, but they don't want to sound pushy or salesy. The good news is you don't have to. In this episode, we break down the one sales principle that can completely change your conversations: emotional safety. You'll learn why people hesitate during sales calls, how to lower resistance, and what to say so prospects feel comfortable being honest with you....

What if growing your coaching business didn't require constant guessing? In this episode, you'll learn a simple framework to help you focus on the right things and build momentum. We walk through a practical 7-step model used to help coaches and consultants consistently reach 3–5 clients per month. You'll learn how to identify the biggest bottleneck in your business, stop chasing shiny objects, an...

Most entrepreneurs know what they need to do. The challenge is actually doing it. In this episode, we unpack the real reason procrastination shows up in business and why it has very little to do with laziness. You'll learn practical strategies that can help you take action faster, reduce overwhelm, and build momentum even when you don't feel motivated. We cover simple tools like shrinking the next...

Many coaches wonder if they're ready for Facebook ads. What we've found is that ads usually aren't the biggest challenge. The real challenge is creating an offer people actually want. In this episode, we break down the five types of lead magnets that consistently generate leads across completely different industries. You'll see real examples from birth coaches, health coaches, bird trainers, essen...

Many coaches wonder if Facebook Ads are still worth the investment. The answer may surprise you. In this episode, Tasha answers the most common questions coaches ask about Facebook Ads and lead generation. She explains why Facebook Ads can be a predictable way to get in front of ideal clients, even on a small budget. You'll learn how much you really need to spend, what kind of lead magnet works be...

When my Facebook account suddenly disappeared, I thought I had a major business problem. What I discovered instead changed the way I think about lead generation forever. In this episode, I share the story of losing one of our biggest sources of visibility and what happened when we were forced to find another way to attract leads. You'll learn the difference between lead generation activities and a...

Changing niches can feel like starting your business all over again, even when you already know how to sell. In this episode, we sit down with Tasha to talk about what really happened behind the scenes as she rebuilt her business in a brand-new market and generated $419K cash in just 12 months. We talk about the mistakes that almost cost her hundreds of thousands of dollars, the mindset shifts tha...

What if the way you talk to yourself is affecting your confidence, decisions, and business growth more than you realize? In this episode, we discuss a simple self-talk practice that can help you reduce self-doubt, build confidence, and handle challenges with a healthier mindset. You'll learn why negative self-talk creates resistance, why many affirmations don't stick, and how to coach yourself thr...

What if booking more sales appointments didn't require a complicated funnel or a viral post? In this episode, we break down a simple and practical approach to starting more sales conversations through social media and direct outreach. You'll learn how to identify people who may need your help, how to start natural conversations around problems and goals, and how to invite someone to a call without...

Many coaches believe they need better sales tactics to attract high-ticket clients. In reality, the issue is often much deeper than sales. In this episode, we break down a practical framework for attracting premium clients without feeling pushy or salesy. You'll learn why high-ticket buyers invest, how to position your offer around meaningful transformation, and what makes someone willing to pay m...