Wake Up Excited!

What does it take to make a design system useful to AI agents? Kaelig Deloumeau-Prigent joins me to talk through his State of AI in Design Systems report and try its audit tools on Eddie, the design system Ian and I are building. We explore how MCP servers, documentation, and agent skills connect AI tools to design systems, then get into the practical work of keeping those foundations useful. We a...

Andy Clarke shares what excites him lately, sparking memories of his early photography career and frequent trips to Schaffhausen. His pivot from art school and darkroom work into technical sales, and lessons about good selling as an art of solving real problems. The discussion moves to creative storytelling on the web, focus and distraction habits, challenges with open-plan offices, and how he’s b...

We’re finding renewed excitement for discovering music through going to gigs and reflecting on how live shows offer an irreplaceable shared experience. The discussion shifts to the indie web, hyperlink culture, and how social platforms and chatbots reduce discoverability, while AI could lower barriers to building websites but raises concerns about credit, control, hosting complexity, and accessibi...

Brad chats with Miriam Suzanne about pottery, theater, CSS, and why we shouldn’t just accept AI as the way. Miriam describes their through-line as collaborative creativity across pottery, theater, client work, and CSS standards, arguing process shapes results and that CSS is inherently collaborative with users, browsers, and devices. She critiques rigid notions of originality and authenticity, emp...

Scott Jenson joins Brad to chat about how UX designers thrive in ambiguity and why wrestling with confusing, failing experiments, especially around AI, can signal real progress. The conversation covers open source’s multiplier effect, the need for sustainable funding, and Scott’s work with Mastodon. Jenson also describes practical AI value for prototyping and coding, while emphasizing nuance, trus...

Paul and Brad discuss how AI has reintroduced “Wild West” chaos to the web, which Paul finds energizing after years of predictable maturity in the industry. Drawing parallels to past disruptions like desktop publishing, CSS/web standards, and the dot-com bust, Paul argues that panic about AI replacing specialists will settle as organizations realize quality still matters. They emphasize learning t...

Nathan Curtis discusses how his work has shifted over the past two years from leading design system teams to focusing on strict architecture and building tools that communicate design intent to engineering, energized by faster iteration enabled by AI. He reflects on his long history in design systems, including his 2009 book “Modular Web Design”. Curtis addresses why teams may feel threatened by A...

Ridd feels like he’s having more fun than ever as a designer because he can now code and close the gap using Claude to build features with full control over pixels, animations, and interactions. Brad and Ridd discuss how AI shrinks learning barriers, helps translate vague intentions into technical language, and enables individuals to realize ideas with less reliance on others, while complicating c...

Afyia Smith talks about her separation from Epic Games and choosing optimism by exploring the city and visiting new coffee shops, even amid anxiety and uncertainty. Afyia explains her work as a design systems documentation specialist, arguing that documentation is becoming foundational, especially with AI and agentic workflows, because it captures rationale, behaviors, edge cases, and shared truth...

Luke Wroblewski talks about what’s waking him up excited these days and draws an analogy between trail building and product building, emphasizing prototyping and especially maintenance. The conversation shifts to parenting teens and Luke’s view that people should find their own path, criticizing cookie-cutter career thinking and overly mechanical approaches to life and design. They discuss AI’s ra...

Luke and Brad discuss feeling newly unblocked by today’s tools which enable rapid experimentation, which must be done at a human level. Exploring nuance over binary positions, comparing reactions to AI to stages of grief, and exploring baking harm reduction and accessibility into systems. Links : Try This At Home by Frank Turner THE 17 GOALS | Sustainable Development Future Teens Ace of Cups - Luk...

Don Norman discusses how his best ideas arrive through “incubation,” often waking him at 1–2 AM to write, and explains how he starts books by finding a guiding title and compelling theme rather than dull “history and basics.” He compares the subconscious to AI: it creatively assembles plausible outputs that may be wrong, requiring conscious evaluation—unlike today’s AI, which can “hallucinate.” Th...

Abby Covert shares what excites her now, leaving corporate life, reclaiming creativity through recovery work, sobriety, journaling, and disciplined writing, and how community builds confidence beyond capability. They explore being willing to be bad at things, the pressure to “pick a specialty” online, and bringing fun and psychological safety into work by modeling humanity. They also talk about kn...

Dan and Brad explore AI as a creative partner for drafting and ideation while requiring strong human direction, and compare today’s shift to the desktop-to-web and mobile transitions, including recurring backlash to new tech. They address risks: metacognitive laziness, erosion of expertise, stolen training data, environmental and geopolitical harms, and weak regulation, alongside benefits like emp...

Sacha Judd discusses what excites her now: founding Lume Music, which aims to fix broken subscription-era music economics by launching a digital album format bundled with behind-the-scenes content in a beautiful app for dedicated music lovers. She argues the core problem online isn’t digital vs analog but feed vs queue—algorithmic, engagement-driven firehoses versus intentional, chosen experiences...

Amber Case reflects on where you live and how returning to a familiar place can help think clearer. Case discusses seeking authentic, small-scale community, work nights, recess-like breaks, welcoming rituals, and mutual support. She contrasts these with expensive, scalable “community” models and argues effective communities rely on kindness, simplicity, history, and durable governance patterns. Sh...

Brendan Dawes is a multi-disciplinary artist, designer, and technologist. joins me to talk about creativity, curiosity, and what it actually means to thrive as a maker right now — when everything feels like it's being disrupted overnight. Brendan has been combining different inputs with creative outputs for his vast career, so I've been thinking about him a lot as we enter this new creative age. W...

As we put our course together, I want to have conversations with people who are thinking about things deeply, creatively, and responsibly. That's why it was an absolute pleasure to chat with my long-time internet friend, Jem Gold, technology as a creative medium, the soul of the early web, and the new era of AI-assisted making. 💥 Want to learn how to use AI & Design Systems together to make g...

Georgia Lupi shares what she’s excited to wake up for with us. She recounts getting COVID in 2020, developing worsening long COVID symptoms with reinfections, becoming house- and sometimes bed-bound, and stopping work in 2023 before beginning recovery in early 2024. Lupi and Brad discuss the anxiety and trauma that can persist during physical recovery, the scientific mind-body connection, and how...

Ben Callahan joins Brad to discuss what’s currently motivating him, from enjoying homemade ham and bean soup in Ohio to a deeper focus on connecting people through curiosity-led facilitation. Ben reflects on a transitional season of life, the importance of personal and organizational values, and how communities work best when they’re allowed to form organically. He describes his annual values exer...

Brad Frost welcomes Sydney-based artist and designer Gemma O’Brien to Wake Up Excited to discuss her work in murals, lettering, and calligraphy and her recent move to London to study at the intersection of art and neuroscience. Gemma shares what she learned shifting from “thinking like an artist” to “thinking like a scientist,” including the rigor of statistics and research, and describes her flow...

Brad Frost welcomes Mike Rybachuk, founder of Ukraine-based design education platform The Projector Institute, to discuss living a positive, fulfilling life while Russia’s war impacts Mike’s family, friends, colleagues, and business in Ukraine. From Prague, Mike shares practical, low-cost ways to improve daily life and spread positivity—working outdoors with a hammock and foldable chair, waving to...

Brad sits down with Christine Vallaure, a renowned designer, speaker, and founder of Moon Learning. Christine shares insights into living a balanced and fulfilling life, drawing from her experiences as a solo entrepreneur and author. The conversation explores the importance of agency autonomy, the difference between ambition and competition, and the joy of finding fulfillment in daily actions rath...

Marc Thiele is the organizer of the Fantastic Beyond Tellerrand Conference that happens every year in Germany. I just got back from his event in Berlin, and I really feel like Beyond Tellerrand should be on every creative person's bucket list. The show is exceptional and balances practical knowledge with diverse creative inspiration. The curation, care craft, and effort that Marc puts into each sh...

I talk with Cameron Moll, a veteran web designer, leader, consultant, maker, and family man. Our wide-ranging conversation covers longevity in a fast-moving industry, diverse management and design styles, the power of authenticity, the importance of diversity, how Cameron's faith informs his values, and the significance of cultivating hobbies. Join us as we explore what keeps Cameron excited about...