Wake Up Excited!

Afyia Smith talks about her separation from Epic Games and choosing optimism by exploring the city and visiting new coffee shops, even amid anxiety and uncertainty. Afyia explains her work as a design systems documentation specialist, arguing that documentation is becoming foundational, especially with AI and agentic workflows, because it captures rationale, behaviors, edge cases, and shared truth...

Luke Wroblewski talks about what’s waking him up excited these days and draws an analogy between trail building and product building, emphasizing prototyping and especially maintenance. The conversation shifts to parenting teens and Luke’s view that people should find their own path, criticizing cookie-cutter career thinking and overly mechanical approaches to life and design. They discuss AI’s ra...

Luke and Brad discuss feeling newly unblocked by today’s tools which enable rapid experimentation, which must be done at a human level. Exploring nuance over binary positions, comparing reactions to AI to stages of grief, and exploring baking harm reduction and accessibility into systems. Links : Try This At Home by Frank Turner THE 17 GOALS | Sustainable Development Future Teens Ace of Cups - Luk...

Don Norman discusses how his best ideas arrive through “incubation,” often waking him at 1–2 AM to write, and explains how he starts books by finding a guiding title and compelling theme rather than dull “history and basics.” He compares the subconscious to AI: it creatively assembles plausible outputs that may be wrong, requiring conscious evaluation—unlike today’s AI, which can “hallucinate.” Th...

Abby Covert shares what excites her now, leaving corporate life, reclaiming creativity through recovery work, sobriety, journaling, and disciplined writing, and how community builds confidence beyond capability. They explore being willing to be bad at things, the pressure to “pick a specialty” online, and bringing fun and psychological safety into work by modeling humanity. They also talk about kn...

Dan and Brad explore AI as a creative partner for drafting and ideation while requiring strong human direction, and compare today’s shift to the desktop-to-web and mobile transitions, including recurring backlash to new tech. They address risks: metacognitive laziness, erosion of expertise, stolen training data, environmental and geopolitical harms, and weak regulation, alongside benefits like emp...

Sacha Judd discusses what excites her now: founding Lume Music, which aims to fix broken subscription-era music economics by launching a digital album format bundled with behind-the-scenes content in a beautiful app for dedicated music lovers. She argues the core problem online isn’t digital vs analog but feed vs queue—algorithmic, engagement-driven firehoses versus intentional, chosen experiences...

Amber Case reflects on where you live and how returning to a familiar place can help think clearer. Case discusses seeking authentic, small-scale community, work nights, recess-like breaks, welcoming rituals, and mutual support. She contrasts these with expensive, scalable “community” models and argues effective communities rely on kindness, simplicity, history, and durable governance patterns. Sh...

Brendan Dawes is a multi-disciplinary artist, designer, and technologist. joins me to talk about creativity, curiosity, and what it actually means to thrive as a maker right now — when everything feels like it's being disrupted overnight. Brendan has been combining different inputs with creative outputs for his vast career, so I've been thinking about him a lot as we enter this new creative age. W...

As we put our course together, I want to have conversations with people who are thinking about things deeply, creatively, and responsibly. That's why it was an absolute pleasure to chat with my long-time internet friend, Jem Gold, technology as a creative medium, the soul of the early web, and the new era of AI-assisted making. 💥 Want to learn how to use AI & Design Systems together to make g...

Georgia Lupi shares what she’s excited to wake up for with us. She recounts getting COVID in 2020, developing worsening long COVID symptoms with reinfections, becoming house- and sometimes bed-bound, and stopping work in 2023 before beginning recovery in early 2024. Lupi and Brad discuss the anxiety and trauma that can persist during physical recovery, the scientific mind-body connection, and how...

Ben Callahan joins Brad to discuss what’s currently motivating him, from enjoying homemade ham and bean soup in Ohio to a deeper focus on connecting people through curiosity-led facilitation. Ben reflects on a transitional season of life, the importance of personal and organizational values, and how communities work best when they’re allowed to form organically. He describes his annual values exer...

Brad Frost welcomes Sydney-based artist and designer Gemma O’Brien to Wake Up Excited to discuss her work in murals, lettering, and calligraphy and her recent move to London to study at the intersection of art and neuroscience. Gemma shares what she learned shifting from “thinking like an artist” to “thinking like a scientist,” including the rigor of statistics and research, and describes her flow...

Brad Frost welcomes Mike Rybachuk, founder of Ukraine-based design education platform The Projector Institute, to discuss living a positive, fulfilling life while Russia’s war impacts Mike’s family, friends, colleagues, and business in Ukraine. From Prague, Mike shares practical, low-cost ways to improve daily life and spread positivity—working outdoors with a hammock and foldable chair, waving to...

Brad sits down with Christine Vallaure, a renowned designer, speaker, and founder of Moon Learning. Christine shares insights into living a balanced and fulfilling life, drawing from her experiences as a solo entrepreneur and author. The conversation explores the importance of agency autonomy, the difference between ambition and competition, and the joy of finding fulfillment in daily actions rath...

Marc Thiele is the organizer of the Fantastic Beyond Tellerrand Conference that happens every year in Germany. I just got back from his event in Berlin, and I really feel like Beyond Tellerrand should be on every creative person's bucket list. The show is exceptional and balances practical knowledge with diverse creative inspiration. The curation, care craft, and effort that Marc puts into each sh...

I talk with Cameron Moll, a veteran web designer, leader, consultant, maker, and family man. Our wide-ranging conversation covers longevity in a fast-moving industry, diverse management and design styles, the power of authenticity, the importance of diversity, how Cameron's faith informs his values, and the significance of cultivating hobbies. Join us as we explore what keeps Cameron excited about...

I talk with Seth Casana, an entertainment consultant at BigWig Productions, DJ, and musician based in Fredericksburg, VA. At first glance, Seth appears unassuming, but his stage presence is unforgettable. He's known for his soulful funk performances in unique costumes, including a moped helmet with bowling trophies and samurai armor made from computer keyboards. Seth was a crucial part of my Frost...

Brad Frost sits down with the enthusiastic and ultra-talented Rebecca Garza Bortman. As a story designer, Rebecca is known for her contributions like the iconic red YouTube play button and her current role at the Chan Zuckerberg Institute. The conversation covers a broad range of topics, from the importance of family and the influence of music on immortality, to creative inspiration, career paths...

Brad Frost sits down with legendary graphic designer Aaron Draplin to discuss his distinctive thick line style and extensive portfolio, ranging from logos to the iconic Field Notes brand. The conversation takes a deep dive into the complexities of work, hustle, and burnout, along with the struggle to overcome a scarcity mindset despite achieving financial stability. They also reflect on redefining...

Brad Frost sits down with the legendary Jeffrey Zeldman, a pioneer in web design and an influential figure in Brad's life. Jeffrey shares his journey, from writing 'Designing with Web Standards' to founding 'A List Apart,' and how these accomplishments impacted the web design community. The conversation delves into a variety of profound topics including the changing nature of family relationships,...

Brad talks with Jessica Hische who is known for her work ranging from illustrated children's books to designing iconic logos and her new venture, Studio Works, a software and community for creative professionals. We delve into a wide array of topics including the power of positivity, the challenges of ADHD and mental health, balancing personal and societal responsibilities, and fostering local com...

Brad chats with Aarron Walter, co-host of the Design Better and Reconsidering podcasts, and author of several design books. We cover topics like personal growth, the significance of curiosity, the philosophy of 'super activities', the role of money in achieving life goals, and the importance of living an examined life. Aarron shares his journey from his time as UX Director at MailChimp to his expl...

Brad talks with author Denise Jacobs. Denise shares her insights on restoring cast iron, building connections between past and present passions, and navigating today's challenging environment. They also delve into the importance of empowerment through creativity and highlight Denise's incredible backyard garden as a sanctuary. Additionally, Denise discusses her journey in teaching and her philosop...

Hosted by enthusiasm enthusiast, Brad Frost, welcome to Wake Up Excited! I believe that we experience this brief moment of truth in the morning when we first wake up before our calendars, our responsibilities, and the often depressing state of the world takes over and steals our attention away. We have this very brief window of time where we're excited about getting into something and I think that...