The Growth Wizards Podcast

Summary:  Kara Brown, Founder & CEO of LeadCoverage, the largest go-to-market consulting firm in supply chain, ran a quarter-long experiment on her own company: one press release a week, every week, with LLM citations benchmarked beforehand. Citation reach rose almost 700%, a client copying the play saw a 500 to 600% lift and has now attributed closed deals to LLM citations, and a second clien...

Summary Landon Cooley, CEO and Co-founder at Pest Share, joins Growth Wizards host Tanner Green to share how he went from being a pest control professional to starting Idaho's fastest growing tech company. He explains why proptech money is moving to operations, how Pest Share handles objections, and what finally made direct sales click alongside channel partners: narrowing the ICP until the channe...

Summary Josh Epstein, President & Chief Business Officer at Coder, joins Growth Wizards host Tanner Green to share how Coder went from selling development environments to becoming the governance layer for the coding agents now showing up in every enterprise. He explains why he won't give AI access to anything personal, why CISOs now answer his meeting requests with an enthusiastic yes, how ave...

Summary Ed Locher, CMO at PureFacts, joins Growth Wizards host Tanner Green to explain why he stopped believing the attribution numbers he used to present, what category entry points reveal about how B2B buyers actually decide, and how a zero-performance, awareness-only ad strategy took PureFacts from zero inbound to roughly $1M in pipeline a month in under a year. He also breaks down why empathy...

Summary What can a fighter weapons instructor teach a revenue team? On this episode of Growth Wizards, host Tanner Green sits down with Scott McNabb, Chief Revenue Officer at Assembly Software, the legal-tech company behind the Neos cloud case management platform. A twenty year Air Force veteran, Scott breaks down the pilot brief and debrief model he brought from the cockpit into the sales organiz...

Summary What happens when a sales team stops opening its CRM entirely? In this episode of Growth Wizards, host Tanner Green sits down with Curtis Brinkerhoff, Chief Revenue Officer at Impartner, to unpack how his team replaced the Salesforce interface with a single AI console that updates every system from one recorded call, why enterprise companies are seriously considering eliminating their CRM...

Summary Michael Deleonardis, Chief Revenue Officer at Verity, joins host Tanner Green on Growth Wizards to break down what AI is actually changing about go to market work and what it is not. Drawing on thirty years in enterprise technology, including running global sales and marketing for an automation firm and a 2002 sales call at a fifty person Salesforce, Michael makes the case for human in the...

Summary What do you do when your buyer has made up their mind before ever entering your funnel? In this episode of The Growth Wizards Podcast, host Tanner Green sits down with Bijay Alex Mathew, Chief Revenue Officer at Art of Mentoring, to unpack the trust gap behind a striking stat: 96% of marketing leaders say AI is transforming marketing, yet only 8% run autonomous campaigns. Bijay explains wh...

Summary What happens when your biggest competitor is the LLM in every buyer's browser? In this episode of Growth Wizards, host Tanner Green sits down with Tom Taylor, chief marketing officer at Pryor Learning, to talk about competing with AI day in and day out, and winning anyway. Tom explains why the corporate training company's real moat is LMS data, record tracking, and compliance packaging rat...

Summary Where does the AI agent end and the human seller begin? In this episode of Growth Wizards, host Tanner Green sits down with Brian Krause, Chief Revenue Officer at Aware, Inc. (NASDAQ: AWRE), who has spent more than a decade selling biometric and digital identity technology at Incode, Veriff, and AnyVision. Brian makes the case that the top of the funnel runs on the two assets AI is built t...

Summary On this episode of Growth Wizards, host Tanner Green sits down with Michael Hvisdos, founder and managing partner of BETR Inc. and BETR Solutions, a global sales transformation firm. They start with a striking statistic, that 95% of B2B teams use AI while only 39% see results, and Michael explains why the gap comes down to chasing efficiency instead of effectiveness. From there the convers...

Summary What if the biggest drain on your company's growth never shows up on the P&L? In this episode of Growth Wizards, host Tanner Green sits down with Brandon Taylor, managing partner at The Northwood Group, fractional CRO, and operator recruiter who has interviewed roughly 2,800 sales professionals and hired around 280. Brandon breaks down the 18 month tenure problem plaguing CROs and VPs...

Summary On this episode of Growth Wizards, host Tanner Green sits down with Mike Wolber, Chief Sales Officer at Apartment List, where he leads a roughly 95-person go-to-market organization spanning sales, customer success, rev ops, enablement, and strategy. A self-described go-to-market junkie who built revenue engines across Nike, G5, Entrata, and Rent Dynamics, Mike unpacks why the newest AI is...

Summary In this episode of Beyond the Paycheck, host Tanner Green sits down with Joe Del Regno, a growth and marketing executive who has doubled revenue for consumer brands across CPG, food, and DTC and now serves as chief marketing officer at Stratosphere Management Executive Consultants. Joe shares the principled approach behind his biggest wins: start with core purpose and people, find the one...

Summary In this episode of Growth Wizards, Tanner Green interviews Vaughn Mordecai, a revenue and go-to-market executive, about the evolving landscape of AI in business, strategies for international expansion, and innovations at Mindmatrix. Vaughn shares insights on how AI is consolidating into a few dominant platforms, the importance of aligning with ideal customer profiles, and the development o...

Summary In this episode of Growth Wizards, Tanner Green interviews Nick Turner, CEO of Dream Data, a B2B activation and attribution platform. They discuss Nick's journey from CRO to CEO, the implications of OpenAI's shift to an advertising model, and the strategies for scaling marketing technology companies. Nick shares insights on the importance of product-led growth, the challenges of AI in mark...

Summary How Integrating Sales, Marketing, and Client Service Transforms Revenue Growth – Insights with Jorge Vargas In this episode, Jorge Vargas, a seasoned revenue leader, shares how unifying sales, marketing, and client service teams into cohesive revenue engines can significantly boost business performance. His experience at RW3 Culture Wizard illustrates the power of breaking down silos to ac...

Summary In this episode of Growth Wizards, Tanner Green interviews Kent Mora, a seasoned marketing executive with over 25 years of experience. They discuss the evolving landscape of marketing, particularly the impact of AI on B2B buying processes, the significance of messaging in marketing strategies, and the importance of a holistic approach to advertising. Kent shares insights from his experienc...

Summary Most revenue organizations are running playbooks that were built for a world that no longer exists. In this episode of the Growth Wizards Podcast, host Geoffrey Lugli sits down with Justin Shriber, CEO and co-founder of Terret, for a sharp conversation about what AI actually changes in GTM—and what it doesn't. Justin's career spans McKinsey, Siebel Systems (the first CRM), Oracle, and Link...

Episode Description Summary Most companies are sitting on customer data that could reshape their product strategy—they just can't read between the lines to find it. In this episode of the Growth Wizards Podcast, host Geoffrey Lugli sits down with Claudia Natasia, co-founder and CEO of Riley, for a sharp conversation about turning messy customer data into revenue intelligence. Claudia started her c...

Summary Handing every employee an LLM license isn't an AI strategy — it's barely scratching the surface. In this episode of the Growth Wizards podcast, host Jeff Lugli sits down with Randhir Vieira, Managing Director at Petra Coaching and a 20+ year product leader with stops at Yahoo, Headspace, Omada Health, and HealthPy. Randhir shares what he's learned coaching digital health leaders through on...

Leading the Merge: CRO Greg Davis on Customer-First GTM, AI Signals, and the .brand Opportunity Summary Selling a complex offering while integrating two companies and riding the AI wave?  Greg Davis, Chief Revenue Officer at Mark Monitor Group, breaks down how to simplify complexity, scale trust, and drive growth. Greg shares how the Mark Monitor–Com Laude merger came together around a “customer-f...

Pricing AI Without the Guesswork: Outcome-Based Models, Credits, and CFO Predictability Summary If pricing AI is breaking your forecast, this episode shows you how to regain control.  Ping Identity’s Product Management Director, Stefan Kontschinsky—formerly of PwC and Okta—breaks down how to price AI in a way CFOs can trust and customers value.  He explains the critical difference between what you...

From Partnerships to Agentic AI: Lumavac’s Robert Macdonald on Scaling Without Sprawl Summary If AI pilots are popping up across your org but nothing sticks, you may be building on cracked foundations, fueling “agent sprawl,” and trying to automate the past. Robert Macdonald, co-founder of Lumavac and former leader at Google, Pinterest, and Fox (plus a stint as Chief Product Officer in EdTech), sh...

Humanizing B2B in the AI Age: Chris Banks on Thought Leadership, Brand Voice, and Event-Led Growth Summary Drowning in AI-generated sameness? Learn how to make your brand feel unmistakably human. Marketing leader Chris Banks—whose career spans hospitality, event tech, and B2B SaaS—shares practical ways to balance AI with authentic voices that convert. He explains why real people must front your co...