The Coach Trap Podcast

Fix your message first Most new coaches think the fix is a better website or a shinier offer. It usually isn't. It's the message. This week I sat down with Anthony Alexander Harrison, who spent 45 years in corporate PR working with brands like Microsoft, Disney, Starbucks and the New York Times before retraining as a coach a year ago. He now has eight clients and says it never feels like w...

This week on the Coach Trap Podcast, we sit down with psychotherapist Stuart Walker, whose work focuses on men, fathers, grief and neurodivergence, for a raw conversation about why men struggle to ask for help and where they actually open up instead. We get into why Reddit and X see more male vulnerability than LinkedIn ever will, whether praising "strong and silent" behaviour is quietly...

Sarah Gillen spent her whole career practicing family law — right up until she was diagnosed with ADHD and everything changed. In this episode of The Coach Trap podcast, Sarah joins Dan and Greg to share how she went from burnt-out lawyer to ADHD coach, why "pills don't give skills," and how she built a niche that found her rather than the other way around. We dive into: Why ADHD coa...

How to Start a Conversation on LinkedIn That Actually Leads to Clients #LinkedInOutreach Coaches spend months creating content and still can't turn engagement into clients. In this Q&A, Greg and Dan break down the three ways to actually get a conversation started on LinkedIn — cold outreach, warm engagement, and inbound — and why almost nobody is doing all three. You'll learn the seven...

AI= Humanity Beats Automation | Coach Trap Podcast AI can write. AI can automate. AI can agree with you. But can it challenge you? In this episode of the Coach Trap Podcast, we sit down with Alan Danielson to explore what happens when **AI and automation** remove too much friction from our lives. We discuss: • Why AI may be feeding our ego • Why friction, disagreement and being told you're wro...

Live Streaming, LinkedIn & Authenticity with John Petrocelli (Bulldog DM) 86% of coaches quit or fail every year. This week Greg sits down with John Petrocelli, Founder and CEO of Bulldog DM, the world's most experienced live stream studio, to talk about what nearly two decades in live video have taught him about grabbing attention in a noisy world. John shares how brands like Coca-Cola, A...

Why Executive Coaching Is Saturated (And How To Stand Out) | Executive Coaching Episode Description In this episode of The Coach Trap Podcast, Greg and Dan sit down with Josh Williams — founder of Limitless Innovation — for a raw conversation about what's actually broken in the coaching industry. Josh shares why he introduces himself by identity rather than job title, why he coaches more men t...

top Limiting Beliefs Before They Stop You What if your biggest obstacle isn't a lack of skill... but the story you've been telling yourself? In this episode of The Coach Trap Podcast , Greg Styan and Dan Williams are joined by Margaret Sinclair , founder of Mind Tamers, to explore the hidden beliefs that shape confidence, performance and success. Together they discuss: Why limiting beliefs...

86% of coaches quit or fail every single year. This episode is why the ones who last do things differently. Kim Kuhn joins Greg and Dan to unpack the line that stopped them mid-scroll: teens aren't unmotivated, they're overwhelmed. Kim built her practice in teen and parent coaching after her own anxiety-fuelled upbringing taught her exactly what young people need and aren't getting. Sh...

Is AI coming for your coaching business — or just the parts you don't want to do anyway? Peter Sandor helps coaches and experts turn their knowledge into AI mentors so they can step back without losing income. In this episode we dig into where AI actually works in coaching (info-heavy, transactional stuff) and where it has no place (deep, human, connection-driven work). We talk about how AI &q...

Email Marketing Isn't Dead. You're Just Using It Wrong. In this episode of The Coach Trap Podcast , Greg and Dan are joined by email marketing specialist Frane "Frankie" Matić , who shares why email is still one of the highest ROI marketing channels available, yet remains one of the most overlooked by coaches. You'll discover: Why most coaches are missing a huge opportunity b...

Kerri Roberts shares her journey from corporate HR to successful entrepreneur, breaking down the real challenges of #PersonalBranding, pricing, and building a business without paid ads. From leaving a stable corporate career to launching her own venture, Kerri opens up about imposter syndrome, #SmallBusiness marketing, and why consistency (not perfection) builds trust with your audience. If you&#3...

Mastering Email Marketing for Coaches: Strategies That Work Most coaches are doing email wrong — and it's costing them clients. In this episode, Dan sits down with a guest to unpack what actually works: subject lines that get opened, landing pages that convert, and the sequences that keep leads warm without feeling salesy. They also bust the biggest myths coaches believe about how often to ema...

In this episode, Cliff Sosamon shares his journey from military service to coaching, and why systems consistently beat willpower when it comes to building a sustainable business. Cliff breaks down the AUF method (Action Under Friction) a practical framework for pushing through fear, rejection, and resistance instead of waiting for the "right" moment. We dig into why motivation always fad...

Lexi Reed went from working as a scientist to becoming a creative wellness coach and in this episode, she explains how art therapy can genuinely calm the mind and prevent burnout in STEM women. We dig into the neuroscience behind neuroplasticity, why drawing slows the breath, and simple art exercises you can use to build emotional awareness before burnout hits. Lexi shares her own path from scienc...

Is hustle culture silently killing your business performance? In this episode of The Coach Trap, Greg and Dan sit down with sleep scientist and performance coach Chester Maglow to unpack why sleep isn't a luxury — it's your most powerful business tool. From his journey out of zero clients to building a niche coaching system inside the NHS, Chester breaks down the real science behind sleep...

What does it actually take to coach high performers — and what platforms should coaches be building on in 2026? In this episode of The Coach Trap, Greg sits down with performance psychologist and entrepreneur Dr. Al Philip Neri — a man who went from immigrant roots and youth corrections to a PhD in performance psychology and the founder of Cohesion HQ. They go deep on why high performers hate grou...

Most coaching fails before it starts — because it focuses on technique while ignoring the mind running the show. Zahir Ibrahim, CEO of A-Clarity, shares how his journey from civil engineer to leadership coach was built entirely on inner transformation, and why that shift is the one most leaders never make. In this episode you'll discover how childhood experiences quietly drive leadership behav...

I can work with the title alone and infer from the source material we've already covered. Here's the full description:Most coaches don't fail because they lack skill. They fail because they never make the shift from practitioner to business owner — and the market has no obligation to wait while they figure it out. Jonathan Maltby has spent 12 years watching coaches fall into the same t...

What if sustainability wasn't just good ethics — but your biggest competitive edge? In this episode, Greg sits down with Jasper Steinhausen, a sustainability strategist who turned a deep passion for the planet into a thriving business practice. Jasper shares his personal journey, the hard lessons learned, and why he believes the business world is at a defining moment with climate change. We di...

How Much Should You Give Away For Free? (#CoachingBusiness) Most coaches are giving away free content completely wrong. They either: • Give away everything and attract freebie seekers • Or hold back so much nobody trusts them enough to buy In this episode, we break down the real strategy behind free content thatactually converts into paying clients. You’ll learn: ·       Why webinars and discovery...

Most coaches are pricing themselves out of the clients they actually want. Not because they’re too expensive… But because their pricing signals the wrong things. In this episode, Dan and Greg unpack the psychology behind pricing and why it’s one of the biggest levers in your coaching business. From the Veblen Effect to the Decoy Effect and the Rule of 100, you’ll learn how subtle shifts in how you...

Strategies to Overcome the Middle Management Trap Most professionals don’t feel stuck because they lack ability… They feel stuck because they’re trapped between doing and leading. In this episode of the Coach Trap Podcast, Glenn Birkelev shares the hard truths about leadership, communication, and why so many coaches and professionals struggle to move beyond the middle layer. This is a practical, n...

The Coach Trap: Avoid Burnout & Build Real Authority In this episode, Mark Miller dives into the hidden realities of coaching — from burnout and mental health misinformation to the growing influence of AI. This is a grounded, honest conversation about what it actually takes to build authority without losing authenticity. If you’re a coach, creator, or leader navigating pressure, content, and g...

Most coaches are unknowingly sabotaging their success by overusing AI mistaking automation for authenticity, and losing the very human edge that builds real trust and clients. In this live chat, Greg Styan and Dan Williams break down what’s really happening in the coaching world as AI floods feeds, DMs, and content strategies with polished but impersonal messaging. We explore how to use AI as a to...