The CEO Show

Getting ghosted by couples is frustrating. But before you blame them… have you looked at what’s happening inside your own sales process? In this episode, I’m getting a little bit spicy about one of the wedding industry’s favourite things to whinge about: ghosting. Because yes, sometimes people disappear. That’s life. But if it’s happening constantly, there’s a good chance the problem isn’t just “r...

What does it take to still love your wedding business 15 years and 1,000 couples later? Amy Harrison is an Adelaide celebrant and MC who has built a career with serious staying power. She’s recently married her 1,000th couple, has been in the wedding industry for more than 15 years, and somehow still gets goosebumps every time a ceremony begins. In this episode, Amy joins me to talk about what lon...

Why are some of the most talented women in the wedding industry still acting like wanting more money is something to apologise for? In this episode, I’m getting a little bit feisty about something I haven’t been able to unsee since spending time working with women outside the wedding industry. The conversations were completely different. They talked about money. Profit. Wealth. Bigger goals. Raisi...

What’s the point of building a business that gives you freedom if you never actually let yourself use it? This year, I’m taking EIGHT trips without my kids or my husband. Some are for work, some are with friends and some are purely because I want to go. And before you think we have some magical setup behind the scenes lol... we absolutely don’t. We have zero family support nearby, two young kids a...

Getting more five-star reviews is great. But if all you’re doing is screenshotting them, popping them on your stories and hoping they magically turn into bookings… you’re massively underusing them. In this episode, we’re talking about why collecting testimonials is only the first step and what actually makes social proof useful in your wedding business. Because future couples don’t just want to kn...

I talked about the same offer more than 100 times in one month. And somehow, people were still asking me what it was. That right there is exactly why so many wedding business owners aren’t making enough sales. In this episode, we’re talking about the very unsexy truth that if you want more people to buy from you, you need to get much more comfortable actually selling. Because posting pretty weddin...

Every year, award season rolls around and the wedding industry absolutely loses its mind. There’s always drama, strong opinions and plenty of people telling you exactly why you should or shouldn’t enter. So today, I’m giving you my hot take. I’ve had very different experiences with awards in my own business. Some have felt genuinely exciting and well-earned. Others? Let’s just say the process left...

Just because weddings are seasonal doesn’t mean your income should be too. One thing I really want wedding business owners to stop accepting is the idea that off-season automatically means struggling, stressing about cash flow or waiting for wedding season to rescue you again. That feast-or-famine cycle might be common in the wedding industry, but it doesn’t have to be your normal. In this episode...

What if the wedding business you’re trying to build doesn’t need to look anything like the ones you’re comparing it to? Becky Barry is a regional celebrant who went from juggling a secure school job, family life and a brand-new business to creating a career with more freedom, flexibility and space for what matters most to her. But her journey hasn’t followed the usual wedding industry playbook. In...

Have you ever raised your prices, watched your enquiries slow down and immediately thought, “see, I knew I was too expensive”? You’re not alone. So many wedding pros increase their rates, get a few more no’s or suddenly hear crickets, then panic and put their prices straight back down. But what if the price was never actually the problem? In this episode, we’re talking about why changing the numbe...

Being fully booked is often sold as the ultimate sign of success in the wedding industry. But what if a packed calendar, endless meetings and every weekend taken up with weddings is not actually the dream? In this episode, I’m breaking down why being fully booked can leave you exhausted, underpaid and with a business that relies entirely on you being available all the time. Because more weddings d...

What if the thing holding your business back is not talent, but trying to sell everything at once? This week I'm joined by past client Britt, a Byron Bay marriage celebrant and founder of Happy Days Weddings. Before starting her business, Britt was juggling three jobs and stuck in a cycle where the money came in and went straight back out again. She knew she wanted more, but had never been ta...

If you want to make more money in your wedding business but consistent $20K months feel completely out of reach, this episode is for you. There are so many myths around what it takes to reach bigger income goals. You might think you need a huge audience, a luxury brand, a big team, more offers or a diary packed with even more weddings. But consistent $20K months are not about becoming a completely...

If your calendar is looking a little too empty, your first thought is probably, “I need more enquiries.” But what if that is not actually the problem? In this episode, I’m breaking down the biggest mistake I see wedding business owners make when they want to grow, and how to work out whether you really have a marketing problem, a sales problem - or something else entirely holding your income back....

What if the goal is not to make more money, but to create a wedding business that actually gives you more freedom? This week I’m joined by past client Zena Lythgo, a Melbourne marriage celebrant, funeral celebrant and co-founder of I Do Drive Thru Weddings. After 12 years in business, Zena had built an incredible reputation, but behind the scenes, the business had started to feel chaotic. She was...

I was ready to throw it all in the bin! Have you ever had a season in your business where you’ve wondered whether you’ve outgrown it, lost your spark, or just need to burn the whole thing down and start again? In this episode, I’m sharing why I disappeared from the podcast for 16 months, why I genuinely considered quitting my business and actually getting a job [eek!] and what I eventually realise...

You can be incredibly talented at what you do and still struggle to make the money, book the right couples, or create the freedom you want from your wedding business. Being a brilliant wedding photographer, planner, florist, celebrant, DJ, stylist, content creator or cake maker is just one part of building a successful wedding business. In this episode, I’m talking about the shift from being a wed...

What if the thing you think is holding your wedding business back… is not actually the problem at all? In this episode, I’m sharing the story of a wedding business owner who spent $10,000 trying to fix her business, only to discover she had been focusing on the wrong thing entirely. Because when bookings feel slow, couples are ghosting, or you are not making the money you want, it is easy to assum...

If people are enquiring to work with you, congrats! You’ve done the hard part. Whether they’re emailing, DMing, filling out your forms or downloading your price guides - this is where the magic happens. However, it’s also where things can fall apart FAST. Your first response to a new lead is single handedly one of the most important means of communication you’ll have in the entire customer journey...

Content creation always seems to be every business owners pet peeve. Not enough time, don’t know what to post, stressing over the algorithm, feeling overwhelmed with all the chatter of content pillars, themes, buckets and all the things… The reason you’re overthinking it is because you’re likely drowning in a sea of social media ‘expert’ advice that’s making you think you need a fancy schmancy str...

This year has gone by so fast, like holy crap! And while everyone is sharing their Spotify wrapped, huge 2024 wins and big juicy plans for 2025, it can be easy to get caught up in the income goals, milestones and comparisons. In this episode I want to share with you the process I undertake to reflect on my year, without my ‘success’ being entirely determined by my income. Because right now, at the...

Let’s talk about actually enjoying your success. Because maybe you’re already owning your wins. Maybe you’re celebrating them, too. But then what? Are you actually kicking back and reaping the rewards of all your hard work? Or are you smashing the goal, ticking it off, and moving on to the next thing without pausing to soak it all in? This episode is for you if you’ve created success, but you’re s...

Welcome back to CEO Conversations! I am so excited for my chat this week with Em Chapman, a WA based event stylist and wedding planner who has taken her business from side-hustle to six-figures in the last 12 months. Since we started working together in 2023, Em has smashed every single thing on her to-do list, goal sheet and vision board in record timing. Hitting her first $100k+ year, buying her...

Here’s the thing: when you’re ambitious, focused, and crushing your goals left, right, and centre, it’s so easy to fall into a pattern of just ticking things off the list and moving on to the next thing. One milestone after another, with no time to stop and savor your progress. When was the last time you actually paused to celebrate your success? Because when you skip the celebration, you’re missi...

This week I’m chatting with another one of my amazing clients, Sarah Joel. When we started working together, Sarah was making $2k per month and within 6 months was making consistent $13k months. Since then she has maintained these high income months whilst also creating a new routine where she spends her weeks with her kids. In this episode Sarah talks through how she’s maintained her business gro...