The CEO Show

If your calendar is looking a little too empty, your first thought is probably, “I need more enquiries.” But what if that is not actually the problem? In this episode, I’m breaking down the biggest mistake I see wedding business owners make when they want to grow, and how to work out whether you really have a marketing problem, a sales problem - or something else entirely holding your income back....

What if the goal is not to make more money, but to create a wedding business that actually gives you more freedom? This week I’m joined by past client Zena Lythgo, a Melbourne marriage celebrant, funeral celebrant and co-founder of I Do Drive Thru Weddings. After 12 years in business, Zena had built an incredible reputation, but behind the scenes, the business had started to feel chaotic. She was...

I was ready to throw it all in the bin! Have you ever had a season in your business where you’ve wondered whether you’ve outgrown it, lost your spark, or just need to burn the whole thing down and start again? In this episode, I’m sharing why I disappeared from the podcast for 16 months, why I genuinely considered quitting my business and actually getting a job [eek!] and what I eventually realise...

You can be incredibly talented at what you do and still struggle to make the money, book the right couples, or create the freedom you want from your wedding business. Being a brilliant wedding photographer, planner, florist, celebrant, DJ, stylist, content creator or cake maker is just one part of building a successful wedding business. In this episode, I’m talking about the shift from being a wed...

What if the thing you think is holding your wedding business back… is not actually the problem at all? In this episode, I’m sharing the story of a wedding business owner who spent $10,000 trying to fix her business, only to discover she had been focusing on the wrong thing entirely. Because when bookings feel slow, couples are ghosting, or you are not making the money you want, it is easy to assum...

If people are enquiring to work with you, congrats! You’ve done the hard part. Whether they’re emailing, DMing, filling out your forms or downloading your price guides - this is where the magic happens. However, it’s also where things can fall apart FAST. Your first response to a new lead is single handedly one of the most important means of communication you’ll have in the entire customer journey...

Content creation always seems to be every business owners pet peeve. Not enough time, don’t know what to post, stressing over the algorithm, feeling overwhelmed with all the chatter of content pillars, themes, buckets and all the things… The reason you’re overthinking it is because you’re likely drowning in a sea of social media ‘expert’ advice that’s making you think you need a fancy schmancy str...

This year has gone by so fast, like holy crap! And while everyone is sharing their Spotify wrapped, huge 2024 wins and big juicy plans for 2025, it can be easy to get caught up in the income goals, milestones and comparisons. In this episode I want to share with you the process I undertake to reflect on my year, without my ‘success’ being entirely determined by my income. Because right now, at the...

Let’s talk about actually enjoying your success. Because maybe you’re already owning your wins. Maybe you’re celebrating them, too. But then what? Are you actually kicking back and reaping the rewards of all your hard work? Or are you smashing the goal, ticking it off, and moving on to the next thing without pausing to soak it all in? This episode is for you if you’ve created success, but you’re s...

Welcome back to CEO Conversations! I am so excited for my chat this week with Em Chapman, a WA based event stylist and wedding planner who has taken her business from side-hustle to six-figures in the last 12 months. Since we started working together in 2023, Em has smashed every single thing on her to-do list, goal sheet and vision board in record timing. Hitting her first $100k+ year, buying her...

Here’s the thing: when you’re ambitious, focused, and crushing your goals left, right, and centre, it’s so easy to fall into a pattern of just ticking things off the list and moving on to the next thing. One milestone after another, with no time to stop and savor your progress. When was the last time you actually paused to celebrate your success? Because when you skip the celebration, you’re missi...

This week I’m chatting with another one of my amazing clients, Sarah Joel. When we started working together, Sarah was making $2k per month and within 6 months was making consistent $13k months. Since then she has maintained these high income months whilst also creating a new routine where she spends her weeks with her kids. In this episode Sarah talks through how she’s maintained her business gro...

It’s time for you to step up and freaking own all the cool shit you’ve done babe! Over the years I’ve supported hundreds of female entrepreneurs, watched them smash through their to do list and do some really cool shit - but when it comes to sharing that with the world, they freak out. If you’re guilty of downplaying your wins, brushing off compliments, hiding your achievements or worrying you’ll...

Welcome to the second instalment of CEO Conversations! Here I'll be talking to some of my amazing clients about their business journey - the amazing wins and all the crazy shit has gone on behind the scenes that they’ve never spoken about before. My first guest is one of my longest term clients, powerhouse entrepreneur and founder of the Wedding Collective, Lauren Bridge. Now where do I start...

Welcome to the Success Series! Over the next 8 weeks, we’ll be diving ladyballs deep into the topic of success. I want this series to inspire you to really think about what success actually means to you, so you can start doing business [and life!] your way. I wanted to go a layer deeper than just the shiny highlights you see on social media - so this series is more about the messy, behind the scen...

Holy shit balls, the poddy is officially ONE year old! Where did that year go?? In that time we’ve hit 49 episodes and 5700+ downloads, which is epic! A huge THANK YOU for tuning in each week. I am truly so grateful to each and every one of you for your support. To celebrate, we are doing something a little bit different for this episode and I have my very first guest joining me… my husband! Lol....

Imagine having one offer that was so damn good it made you $100k+ MINIMUM! Whenever I tell people this, they look at me like I’m crazy BUT I’ve done this now for several of my own offers and helped heaps of clients make it a reality for them too. So in this episode I want to show you what’s possible, and most importantly, how you can simplify your business by focusing on one killer offer that can...

Is your sales strategy really the issue, or is it your offer? So many business owners throw themselves into mastering sales techniques, thinking they need better strategies to make more money, but the truth is, even the best sales tactics can’t save an offer that doesn’t land with your dream clients. If you’ve ever wondered why your sales aren't clicking, despite all your hard work, this epis...

Meet Gen Bot: The $100k Offer Generator Over the last 12 months I’ve been dabbling in the world of AI, in particular using this new era of technology to help streamline my own business and help my clients 10x their results in half the time. One of the ways I’ve been doing this is building Bots. Bots are essentially custom GPTs that are trained in the backend to assist with something specific. For...

You’ve done the hard work to get someone on a sales call with you, so we don’t want to mess it up and lose them now! Typically someone is already 90% sold on you before taking the time to chat, so our aim here is to ensure our conversion rate is as high as possible. Now while I don’t believe in strict, word for word sales scripts there are some things you do need to focus on if you want to increas...

Well this week went to shit. Actual, literal shit. After landing back from Bali with a bang, my toddler ended up with gastro and totally derailed all my plans for the week. Now a few years ago this would have rattled me and I would have been scrambling to keep the business turning while I frantically tried to look after a sick kid. I would have been stressed, feeling the pressure to get stuff done...

I freaking LOVE selling in the DMs. In fact, selling in the DMs has made me hundreds of thousands of dollars over the last few years. However, I’m still shook at how many business owners are not using this strategy in their own business. I think a lot of people are overcomplicating what it actually means to ‘sell in the DMs’ and this is costing them dollars and clients. In this episode I share: My...

I've literally just wrapped up this year's [the first ever!] Bali business retreat, and holy shitballs! It was incredible. While I sit here reflecting on the most incredible week, I decided to hop on the mic and record an episode to share the lessons learned from spending 5 days with 12 other brilliant business women - learning, connecting, resting and resetting. This retreat was designe...

Consistency is not a sexy word… but it’s probably the most underrated strategy for growing your business. And despite people thinking that it’s the fun, sexy stuff that will make them more money, it’s often the boring, mundane day to day things that have the most profound effect. The trouble is, many entrepreneurs aren’t willing to be committed. Maybe they try something once or twice and it doesn’...

How many potential clients have you left hanging because you were too scared to reach out and follow up? Heaps i’m sure! And this is not a vibe because not only does it mean you’re leaving thousands of dollars on the table but they’re also missing out on the amazing things you’re selling. Most people avoid following up because they don’t want to be seen as pushy, so this episode is all about how t...