Lori Jones from Avocet Communications

StrategyCast

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...

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Lori Jones from Avocet Communications

Kategória

Business

A podcast weboldala

avocetcommunications.com

Legutóbbi epizód

2026. okt. 27.

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Epizódok

Episode 136: 2018 Public Relations Trends, with Lisa Metzger of Avocet Communications 30.01.2018

SHOW NOTES Lisa Metzger is an award-winning senior-level marketing/public relations professional and writer. She has a particularly keen eye and ear for story telling and for knowing what’s news (and what isn’t!!). She has spent her career developing and managing strategic and integrated communications programs, with particular focus on the blending of traditional and social/new media innovations...

Episode 135: 2018 Inbound Marketing Trends, with Angus Robertson of Convercent 30.01.2018

SHOW NOTES As Vice President Marketing, Angus Robertson is responsible for product go-to-market, analyst relations, and thought leadership for Convercent. Previously, Angus was CMO at Hubble by insightsoftware.com, a leader in Enterprise Performance Management (EPM) and Vice President Product Marketing at Spirent Communications. At Spirent, Angus was responsible for four product lines and $250M of...

Episode 133: 2018 Digital Trends, with Eric Greener of ExactDrive 30.01.2018

SHOW NOTES Eric Greener is a founding partner at ExactDrive, a leading Self-Serve Online Advertising Platform. Founded in 2008, ExactDrive simplifies online advertising with strategic expertise and innovative insight you can’t find anywhere else. Our self-serve advertising platform coupled with our managed campaign planning, management and optimization services deliver measurable value, empowering...

Episode 132: On the Front Lines, with Anne Doyle of International Women's Forum 29.01.2018

SHOW NOTES Anne Doyle, author of Powering Up! And How America's Women Achievers Become Leaders. She has been on the front lines of a generation of American women who helped redefine the world of work for the past 4 decades. She has also been tested in some of the toughest leadership laboratories: sports locker rooms, the global auto industry, political office, and parenting. Today, Anne’s foc...

Episode 131: At the Heart of Business Culture, with Danny Gutknecht of Pathways 24.01.2018

SHOW NOTES Danny Gutknecht is CEO and Co-founder of Pathways, an advisory firm that helps organizations tap their potential through its people strategies. He works with individuals and businesses all over the world. His new book, Meaning at Work - And Its Hidden Language, describes a process that supports organizational meaning-making. Listen and Learn: What is at the heart of business culture How...

Episode 130: Eloquent Delivery, with Paul Geiger of New York Speech Coaching 22.01.2018

SHOW NOTES Paul Geiger helps businesspeople communicate clearly, overcome their fear of public speaking and promote themselves and their ideas with effective speech techniques. He is currently a Senior Associate Instructor at New York Speech Coaching in New York City. Paul uses his training, his experience and, more importantly, his intuition to figure out the key action steps that work for each i...

Episode 129: Driving Home the Most Impact, with Sheeba Philip 15.01.2018

SHOW NOTES Sheeba Philip has built a career around building and transforming global, iconic brands. She was recently the Vice President of Marketing Strategy & Communications for one of America’s most well-known retailers, JCPenney.  She was a critical member of the turnaround team and was responsible for brand strategy and building relevance and deeper engagement with customers. Her responsib...

Episode 128: Maintaining Comradery, with Rohan Kale 05.01.2018

SHOW NOTES When Rohan Kale was 22 he had a debt of €25,000+. It was a struggle - but the best stories are about struggle. Growing up an engineering student in India, he made some bad decisions in his 20’s and ended up gambling. He was dissatisfied with his job. Disillusioned with the way things worked. So - to distract himself – he hung out with some people he really shouldn’t have. He lost a lot...

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance 04.01.2018

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build...

Episode 127: The Power of Mindfulness, with TC North of Catalyst High Performance 03.01.2018

SHOW NOTES Since 1986, TC North has been coaching small and medium-sized businesses to create high-performing organizations that have extraordinary profitability and that people love to work for. He has had the great privilege to accelerate the success of CEOs, entrepreneurs, and sales professionals by helping them train their minds like world-class athletes to create success, overcome fear, build...

Episode 126: Bikes and Businesses, with Rich Allen of Tour de Profit 20.12.2017

SHOW NOTES Rich Allen helps create businesses with solid foundations, unique marketplace positions, reputable processes, high-performance team, and a visionary leader. Prior to becoming an advisor, Rich was VP HR with Texas Instruments then Division President/COO with Pella Corporation. Rich is a proud Rotarian and serves on several boards. He holds an MS in International Business from the Univers...

Episode 125: Personable, Approachable, and Available, with Jack Elston of Black Swift Technologies 19.12.2017

SHOW NOTES Dr. Jack Elston has over 14 years experience working in the UAS field, and is the CEO and co-founder of Black Swift Technologies.  He is the technical lead on all avionics work at BST including the creation of a low cost, highly capable autopilot system and unique networking technologies to enable cooperative control of UAS.  Jack received his Ph. D. from the University of Colorado Boul...

Episode 124: No Secret Ingredients, with Karen Copeland of sammysoap 18.12.2017

SHOW NOTES Karen Copeland is the founder and co-owner of sammysoap, an all natural soap store and factory located in St. Louis, Missouri. As Karen puts it: “sammysoap is a job-creation machine for adults with intellectual disabilities  disguised  as the world’s best soap company.” The company’s products are 100% all natural, completely synthetic-free, and made of Earth’s most indulgent ingredients...

Episode 123: Never Say Never, with Doug Campbell of Solid Power and Roccor 29.11.2017

SHOW NOTES Doug Campbell is the President & CEO of Louisville, CO-based Solid Power, Inc. and Longmont, CO-based, Roccor, LLC.  For both companies, he leads corporate governance, strategic partner engagement, business development and fundraising. Both companies were recently recognized by both BizWest and ColoradoBiz Magazines as one of Colorado’s fastest growing and top companies in the areas...

Episode 122: Differentiating your Level of Service, with Ethan Beute of BombBomb 28.11.2017

SHOW NOTES Ethan’s got a background in and passion for brand, strategy, and content. To help people communicate more effectively with simple videos, he produces blog posts, videos, newsletters, webinars, social posts, stage presentations, and more. Prior to joining BombBomb, he directed the marketing efforts for local broadcast television stations and websites in Chicago IL, Grand Rapids MI, and C...

Episode 121: Working for a Purpose, with Jeff McManus 27.11.2017

SHOW NOTES Jeff   McManus  has a degree in Landscape and Ornamental Horticulture from Auburn University He is an International Society of Arboriculture Certified Arborist and has been Director of Landscape Services with the University of Mississippi since 2000. He and his team won the National Professional Grounds Maintenance Society Best Maintained Campus twice, and Ole Miss was named most beauti...

Episode 120: Embodying the Brand, with Bill McGeeney of Round Guys Brewing 16.11.2017

SHOW NOTES Bill McGeeney is a curious, analytical leader operating in various capacities and organizations throughout the community. He utilizes precise and well-tailored communication skills and techniques for both problem solving and consensus building. Overall, he is a personable leader possessing significant flexibility. He has a diverse array of passions, focusing on brewery start-ups.  Liste...

Episode 119: Loving the Big Picture, with Carey Ralston of Hallway Stories 15.11.2017

SHOW NOTES Founder of Hallway Stories. Advocates for feeling good. Believes that when we feel good we experience more in life and when we experience more in life we share more with others and when we share more with others from a place of feeling good then we inspire, empower and become the light! Over a decade of experience working in Brand Creation & Brand Expansion. A natural team leader wh...

Episode 118: Setting the Vision, with Susan Lintonsmith of Quiznos 14.11.2017

SHOW NOTES Susan Lintonsmith is an accomplished business leader with nearly 30 years of success in generating sales and profit growth in global and national assignments in public and private industries.  Susan is currently President and CEO for Quiznos, a Denver-based global restaurant company with nearly 900 locations in 33 countries.  Susan joined Quiznos in July 2012 as the Global Chief Marketi...

Episode 117: Resetting Expectations, with Michael Maher of ReferCo 13.11.2017

SHOW NOTES His go-from-poverty-to-prosperity story is one for the movies. Born into a family living in a shack in a small town in Kansas and knowing only poverty, food stamps, and hand-me-down clothes, Michael J. Maher conquered incredible challenges and a near-death experience to be known by many different titles: Millionaire Real Estate Agent, Star Power Star, Referral Guru, Hall of Famer, #1, I...

Episode 116: Success is an Inside Job, with Tevis Trower of Balance Integration Corporation 09.11.2017

SHOW NOTES Tevis Rose Trower is convinced working well and living well are symbiotic. She's adamant that once we accomplish having it all, our mandate to create a truly great life begins in earnest.  Since starting corporate productivity and wellness consultancy Balance Integration in 2002, Tevis has collaborated with both best- and worst-practice organizations to apply tools and create syste...

Episode 115: Triggering Creativity, with Jeannie Clinkenbeard of Inside-Out Innovation 09.11.2017

SHOW NOTES Jeannie lived around the world while growing up and she landed in Denver 8 years ago. Her first real job was as a flight attendant at Delta Air Lines; She moved into marketing, project management and then really found her niche in leadership development. Since Delta shes worked with medium size to fortune 5 companies and holds multiple certifications in several world-class training prog...

Episode 114: Be Risk Friendly, with Sarah Jones of Introverted Alpha 08.11.2017

SHOW NOTES Sarah   Jones  is the founder of Introverted Alpha, the premier dating coaching company for introverted men.  With over 250K unique site visitors and $595K in revenue within its first three years, Introverted Alpha has become the strong alternative to pickup artist advice, an oasis for men who want genuine connections with women.  Sarah  has loved introverted men all her life, and she n...

Episode 113: A Story Telling Canvas, with Betsy McLarney of EMC Outdoor 06.11.2017

SHOW NOTES With 19 years of Outdoor Advertising experience, Betsy has planned, managed and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide. Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complimenting a robust integrated media plan. EMC Outdoor works...

Episode 112: The Human Story, with Liza Adams 03.11.2017

SHOW NOTES Liza Adams is a transformative senior marketing executive with a successful track record of taking companies to the next level of growth by building and leading teams through business transformations. She inspires change with a clear vision and strategy and by driving modern marketing approaches to strengthen customer preference and engagement. She’s an energetic leader that fosters tea...

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