Lori Jones from Avocet Communications
StrategyCast
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonal...
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Szerző
Lori Jones from Avocet Communications
Kategória
A podcast weboldala
Legutóbbi epizód
2026. okt. 27.
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Epizódok
Episode 161: Fundamental SEO with Phil Singleton of Kansas City Website Design & SEO 30.04.2018 32:59
Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona. Phil is a co-author of the award-winning, Amazon best...
Episode 160: Anticipating Need, with Kerry Bianchi of Visto 24.04.2018 32:53
SHOW NOTES As President and Chief Executive Officer of Visto, Kerry is responsible for driving strategic direction and business execution across the entire organization. Kerry joined Collective (now Visto) in 2015 and held the roles of both Chief Operating Officer and President before assuming the CEO role in 2017. She is a 2017 Silver Stevie Award winner for “Female Executive of the Year, Busines...
Episode 159: A Digital Transformation, with Min Wang Of Brocade Communications Systems, Inc 18.04.2018 27:54
SHOW NOTES Min Wang is Vice President of Digital Marketing for Brocade globally, where she leads the teams responsible for the company’s digital and customer experience transformation, marketing operations, online marketing, Web, Search, demand generation and pipeline, marketing technology, data, and analytics. Min has 20 years of high-tech industry experience spanning software, hardware and cloud...
Episode 158: One Size Does Not Fit All, with Jeremiah Smith of SimpleTiger 17.04.2018 38:33
SHOW NOTES Jeremiah Smith is the Cofounder and CEO of SimpleTiger, a boutique digital marketing agency that specializes in SEO for entrepreneurs. For 11 years, Jeremiah has helped companies like Segment.com, Shopify, NBC, MTV, E*Trade, LG, and Sports Illustrated see significant gains in their search results, organic traffic, and revenue. During his time growing SimpleTiger, Jeremiah has seen first...
Episode 157: Paving the Way, with Kae Penner Howell of Green Chef 11.04.2018 36:48
SHOW NOTES Kae Penner Howel is currently the Creative Director for Green Chef, the first certified-organic meal kit company, Kae has many years of experience leading teams and inspiring great work on global brands. At Green Chef, Kae leads a multi-disciplinary team developing advertising, photography, video, packaging, and content for a wide array of marketing platforms. Before that, at DanoneWave...
Episode 156: Integrating Innovative Technology, with Annie Eaton of Futurus 05.04.2018 27:51
SHOW NOTES Annie Eaton is the founder and CEO of Atlanta-based immersive experiences company, Futurus. She leads a team of developers and creatives to produce interactive virtual and augmented reality content. In 2017, Annie was named the Technology Association of Georgia (TAG) Young Professionals’ Technologist of the Year. Listen and Learn: What the impact of virtual reality is on marketing Why m...
Episode 155: Lifelong Learning, with Stephen Perun of IBM Watson IoT. 04.04.2018 20:06
SHOW NOTES Stephen Perun is the Offering Management Lead for Automotive and Connected Vehicles for Watson IoT. In this, role he provides business consulting and technical expertise in the areas of Connected Vehicle and Enterprise Mobility to launch new solutions for IBM. He coordinates strategy, business development, marketing, sales and development in support of these solutions. Mr. Perun has 26...
Episode 154: Add an Authentic Touch, with Tom Schwab of Interview Valet 02.04.2018 28:45
SHOW NOTES Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he...
Episode 153: Create a Brand for Yourself, with Olga Mizrahi of Chunk of Change 26.03.2018 29:47
SHOW NOTES Olga Mizrahi, national speaker and marketing expert on the gig economy, is an instructor of the Digital Marketing Program for the University of California, Irvine, and an Airbnb Open Speaker. Her new book, THE GIG IS UP: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future offers boots-on-the-ground methods for success by evolving the readers perspective...
Episode 152: Organizing Data, with Michael Pratt of Panamplify 22.03.2018 33:45
SHOW NOTES Michael Pratt is the Co-founder and CEO of Panamplify, a company using artificial intelligence to automate report building for marketing agencies. Panamplify was born out of insights identified while running Extra Sauce, the digital marketing agency he founded in 2010. In a previous life, Michael ran the Media, Telecommunication, and Entertainment proprietary trading desk at Gold...
Episode 151: Gaining Control, with Craig Hallenberger author of The ART of Being Successful 21.03.2018 32:03
SHOW NOTES Craig Hallenberger is a motivational speaker and success coach. His background working on the front line of sales as a financial advisor, his strategic vision being in business development for a small software company, as well as his time with C-level leadership as a corporate trainer, gives him a unique ability to effectively communicate with a wide range of audiences. His message make...
Episode 150: Fail Fast, Quit Often, with Kim Tracy of Maxwell James Speaker Agency 20.03.2018 33:58
SHOW NOTES Kim Tracy owns and operates The Career Agent, a boutique personal marketing firm that specializes in guiding US-based professionals through career transition. She has helped hundreds of seasoned professionals move forward in their careers. Listen to this episode to gain insight on taking a second look at your internal processes. Listen and Learn: How to implement a "result only wor...
Episode 149: Practice Authentic Listening, with Danita Bye of Sales Growth Specialists 19.03.2018 26:36
SHOW NOTES Danita Bye is the founder of Sales Growth Specialists and author of MILLENNIALS MATTER: Proven Strategies for Building Your Next-Gen Leader. She is a leadership and sales development expert with successes that range from sales leader at Xerox Corporation to private equity ownership roles which gave her coaching and mentoring experience, and the ability to build leaders of all ages. With...
Episode 148: The Solution to a Broken System, with Alan Pitt of Barrow Neurological Institute 15.03.2018 26:07
SHOW NOTES Alan Pitt, M.D., is a Professor at the Barrow Neurological Institute, one of the country's premier centers of excellence for neuroscience. He has degrees from Stanford University (B.A 83) and the University of Arizona (M.D 88). He did postgraduate training in Internal Medicine, Neurology, Radiology and Neuroradiology. Over the past two decades, Dr. Pitt has worked at the nexus of c...
Episode 147: Solving the People Puzzle, with Kathleen Quinn Votaw of TalenTrust 13.03.2018 28:43
SHOW NOTES Kathleen Quinn Votaw is founder and CEO of TalenTrust. After over 18 years in the staffing industry, Kathleen realized that the traditional business model was broken, was outdated, and didn’t always act in the best interest of companies or job candidates. She founded TalenTrust in 2003 and resolved to completely disrupt the status quo and address the weaknesses of traditional staffing/r...
Episode 146: Implementing Strong Communication Tactics, with Kevin Riddleberger of DispatchHealth 12.03.2018 22:57
SHOW NOTES Kevin brings over 15 years of experience in the healthcare industry as a clinician and in management. Prior to DispatchHealth, he was the head of clinical solutions and strategy at an industry leading consumer mobile health app company called iTriage. Kevin has been a board certified physician assistant for over a decade. Over the years Kevin has served as a clinical preceptor for area...
Episode 145: Putting Process in Place, with Rick Brinkman 07.03.2018 27:35
SHOW NOTES Dr. Rick Brinkman is a leadership and communications expert who teaches Conscious Communication® for leadership, teamwork, customer service, and effective meetings. Since 1987 he has conducted more than 4,000 programs in 17 countries, sharing his insights on human behavior and strategies for practical communication. Rick is known for Educating through Entertainment, using humor and stor...
Episode 144: Passion Motivates, with Ron Kiefel of Wheat Ridge Cyclery 28.02.2018 31:55
SHOW NOTES Ron Kiefel was the 1983 US road, time trial, and team time trial champion and competed at the 1984 Olympics in the road race and team time trial, winning a bronze medal in the time trial. He then turned professional and competed in the professional peloton through 1996. Kiefel rode and finished six consecutive Tours de France (1986-91). He was the first American to win a Grand Tour stag...
Episode 143: Growth Goals, with Karen Briscoe of 5 Minute Success 27.02.2018 23:34
SHOW NOTES Karen Briscoe is the author of Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. INMAN featured as a must-read for your best year in real estate in 2017. Amazon ranks the book in the top 1% in its category. The book has been endorsed by both industry leaders Michael J. Maher and Hal Elrod. She is a contributing author to both INMAN and Real Trends. Karen regul...
Episode 142: Be a Power Player, with Marja Norris of MarjaNorris.com 22.02.2018 35:11
SHOW NOTES Marja Norris is the CEO and founder of MarjaNorris.com, a company dedicated to helping women achieve their career goals with style and confidence. With a distinguished career in finance, she has successfully navigated the male-dominated business world and is passionate about coaching women on how to be taken seriously, be heard, and get what they want at work. Her latest book, The Unspo...
Episode 141: Looking Deeper with Adam Robinson of Hireology 19.02.2018 33:15
SHOW NOTES Adam Robinson is the author of The Best Team Wins: Build Your Business Through Predictive Hiring, host of The Best Team Wins Podcast, columnist for Inc . , and Co-Founder and CEO of Hireology, where he’s on a mission to help business owners make better hiring decisions using predictive data and innovative technology. He is a noted recruiting industry expert, speaker, and author with o...
Episode 140: Grace not Guilt, with Denise Green of Brilliance Inc. 14.02.2018 37:59
SHOW NOTES Denise R. Green is a speaker, writer and executive coach committed to helping people go from burned-out (or blah) to brilliant. After a successful career with Oracle Corporation and Charles Schwab, Denise founded Brilliance Inc., a coaching corporation whose purpose is to unleash human potential. For more than a decade, she and her team have helped thousands of people feel less str...
Episode 139: Live and Breathe Your Brand, with James Worthington of Kneaders Bakery and Café 14.02.2018 35:01
SHOW NOTES James Worthington has held many positions throughout the history of Kneaders Bakery and Café, including being the brand’s first franchisee with the opening of the Midvale, Utah location. In 2007, he joined the corporate team as Director of Operations, before taking the position of CEO in 2013. During his direction, the brand has experienced a 500 percent growth in restaurant locations...
Episode 138: Finding a Niche, with Barry Carson of Xybix Systems 13.02.2018 28:11
SHOW NOTES Barry co-founded Xybix Systems in 1991 with a vision of inventing an adjustable height table that had enough range to let users sit and stand. Barry has led and grown Xybix from two people in a basement to become a leading technical furniture manufacturer with cutting-edge American manufacturing and over 65 employees. Listen and Learn: Why a leader needs to be fair and flexible How...
Episode 137: True Empowerment, with Kelly Charlton of ENAVATE 12.02.2018 18:48
SHOW NOTES Kelly Charlton is a senior leader with a background in customer-centered marketing, sales operations, and sales management. Adept at grasping big picture concepts in large companies and complex industries, Mrs. Charlton is skilled at creating strategic marketing plans from high-level visioning, and then implementing those plans to achieve company targets. While serving on a leadership...
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