Marketing

Chris Boyer and Ed Bennett take on subscription traps on Surprise - It's Not a Toaster, exploring what happens when AI makes debt collection free, plus a Nathan Fielder documentary rec and a chatbot that designs a cancellation trap.

Ron Tite joins Chris Boyer on the trust recession, why AI can weaken relationships, and how marketing leaders can rebuild trust in healthcare.

Ben Texter of Digital Health Strategies joins Chris Boyer on patient activation, care journey gaps, and healthcare marketing's biggest untapped opportunity.

Charmaine Weis of Hospital Sisters Health System joins Chris Boyer on becoming a trusted advisor to your CEO and building strategic communications.

Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.

Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.

How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.

Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.

Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.

Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.

Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.

Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.

Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.

Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.

Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.

Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.