Touch Point Media

Marketing

Uncategorized EN ↓ 12 episodes

Author

Touch Point Media

Episodes

Season 3, Episode 10: Sloptimized 30.06.2026

Google went AI-first and your search results are getting sloptimized. Chris Boyer and Ed Bennett on buried links, gamed chatbots and AI hype in art, news and science.

Live from HCIC25: Stephanie Wierwille on Einstein Thinking and AI Innovation 25.06.2026

Stephanie Wierwille of BPD Healthcare makes the case that most health systems are using AI to optimize, when they should be using it to reimagine.

Live from HMPS26 – Brian Gresh: Is AI Really Different This Time? 25.06.2026

How is AI changing healthcare marketing? Brian Gresh and Chris Boyer discuss preparing teams, protecting trust, and strengthening the patient experience.

Live from HCIC25: Sandra Mackey on Patient-Led Healthcare and Bold Leadership 12.06.2026

Sandra Mackey of Bon Secours Mercy Health talks consumerism in healthcare, what it means to be patient-led, and why failure is a feature of good leadership.

Season 3, Episode 9: We’re Running Out of Letters 04.06.2026

Ed Bennett and Chris Boyer on the engineered weirdness of prescription drug names on Surprise - It's Not a Toaster, plus two more chapters of The AI Con on hidden labor and austerity automation, and a live AI drug naming experiment.

Live from HCIC25: Pam Landis on Women in Tech and Digital Leadership 29.05.2026

Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.

Live from HCIC25: Matt Schwabel on Leading Through Change at UNC Health 19.05.2026

Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.

Season 3, Episode 8: Darmok and Jalad at Tanagra 11.05.2026

Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.

Live from HCIC25: Matt Cyr on AI Adoption and Getting Off the Sidelines 06.05.2026

Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.

Season 3, Episode 7: Prediction: The House Always Wins 16.04.2026

Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.

Live from HCIC25: Jenny Bristow on Smarter Budgets and Unlocking Epic 03.04.2026

Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.

Season 3, Episode 6: Someone Updated Your Book While You Were Reading It 26.03.2026

Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.