Business of Coaching Workshop

Online coaches should spend their time coaching, not repeating the same admin tasks every week. In this Business of Coaching Workshop, Mac McGregor hosts an open office-hours session focused on making the day-to-day work of coaching easier. The conversation covers ways coaches can streamline programming, client check-ins, scheduling, workout delivery, and other repetitive parts of running an onlin...

More clients. More revenue. More content. More growth. That sounds like success—until the business starts taking over your life. Jon Vlahogiannakos has been a fitness coach for more than a decade and has spent the last five years mentoring hundreds of fitness coaches. At one point, he grew his own roster to more than 70 clients while also mentoring other coaches. The business was growing, but his...

Getting more clients is great. Keeping the right clients is better. Wyatt Christensen of Rebuild Stronger joins Andrew Jackson and the Business of Coaching Workshop to break down what actually drives long-term client retention—and why it starts before a client ever signs up. Wyatt explains why coaches need to set clear expectations, understand who they coach best, and be willing to turn away clien...

What separates a good coach from someone who can build a sustainable coaching business? In this Business of Coaching Workshop, Andrew Jackson breaks down key lessons from the Scalable Coaches Conference, including how to create repeatable systems, use hybrid coaching, move beyond selling individual sessions, improve client retention, generate more referrals, and identify the bottleneck limiting yo...

Fitness coaches understand why clients hire coaches. The information is already out there, but information alone does not tell you what to do first, what to ignore, or how to avoid wasting months making preventable mistakes. The same is true in business. Business coaching for fitness coaches can provide sequencing, confidence, accountability, permission, and access to a valuable network. The right...

Knowing how to coach is not the same as knowing how to turn your expertise into a coaching business. In this episode of the Business of Coaching Workshop, Andrew Jackson and CJ Gotcher break down how coaches can turn their knowledge and skills into a clear, repeatable coaching product. CJ explains his framework for building an offer around the right audience, creating a service you can actually de...

Being a great coach is not enough to build a successful coaching business. You also need a consistent way to attract leads, start conversations, follow up, and turn interested people into paying clients. Mike Crowson, CEO and co-founder of AR Funnel, joins Andrew Jackson to explain why the online coaching market is not as saturated as it feels—and why coaches with smaller audiences can still build...

How much should you charge for online coaching—and how do you know whether your price can actually support your business? In this episode of the Business of Coaching Workshop, Andrew Jackson and Mac McGregor explain how coaches can build sustainable pricing without simply copying competitors or trying to become the cheapest option in their market. They discuss how to reverse-engineer your prices f...

How can fitness coaches use AI without replacing the judgment and human connection that make coaching valuable? Andrew Jackson and Karl Schudt explain how AI can help online fitness coaches analyze client data, identify training trends, improve workout programming, and reduce repetitive administrative work. They also share practical ways to use the TurnKey Coach Assistant Coach as a thinking partn...

Most fitness coaches already have a method. They simply haven't named it, organized it, or shown clients how it guides the coaching process. Bakker Shields, co-founder and COO of AR Funnel, explains why generic coaching becomes invisible—and how a named, milestone-based method can differentiate your business, improve the client experience, and keep clients moving toward meaningful goals. Bakker br...

The way potential clients search for coaches is changing. Google still matters, but more people are also turning to AI tools to ask detailed, personalized questions about who can help them reach their goals. Andrew Jackson talks with Joshua Preece of JNA Digital Solutions about generative engine optimization, or GEO, and what coaches need to know about getting found in AI search. They break down h...

Personal trainer certifications can feel like the required first step before someone is allowed to coach. But are certifications actually necessary, or are they mostly a permission slip? CJ Gotcher joins Andrew Jackson to break down how coaches should think about certifications, education, insurance, employment requirements, and practical skill development. Certifications can help a coach get insu...

Growing your personal training business does not have to mean coaching more hours, working longer days, or becoming the bottleneck in your own company. Matt Reynolds joins Andrew Jackson to talk about one of the biggest challenges coaches face as they grow: learning how to work on the business, not just in the business. Coaching clients, writing programs, answering messages, cleaning the gym, mana...

Online nutrition coaching is not just about assigning macros, calories, or meal plans. It is about helping clients build habits, create accountability, and make better nutrition decisions in real life. In this Business of Coaching Workshop, Andrew Jackson talks with Brittany Snyder, Barbell Logic's Director of Nutrition, about what effective online nutrition coaching actually looks like. They disc...

Most coaches think growth means getting more clients. But if clients are leaving just as quickly as they come in, the real problem may be retention. Niki Sims joins Andrew Jackson to talk about personal training client retention, reducing churn, and creating a better coaching experience from the first touchpoint through the long-term client relationship. They discuss why churn is like a leaky buck...

Getting started with online coaching software can feel overwhelming, especially when you are trying to move from spreadsheets, paper programs, or another coaching app into a more complete system. TurnKey Coach helps coaches simplify the process by focusing on what matters first: writing programs, coaching clients, reviewing workouts, communicating clearly, and building a repeatable onboarding proc...

Getting your first coaching clients is usually simpler than new coaches make it. You do not need a huge audience, a perfect website, or a fully built business before you start. You need a simple offer, real conversations, and enough structure to give someone a valuable first experience. CJ Gotcher joins the Business of Coaching Workshop to discuss how new coaches move from "zero to some" clients,...

Matt Jolly, owner of Be Jolly Performance in Southern California, joins Andrew Jackson for a Business of Coaching Workshop on building a semi-private gym model, growing past the early "amateur hour" stage of business, and using better systems to serve more clients without drowning in programming. Matt opened his gym in 2020 after training clients in their homes during COVID. The first couple years...

Coaches need more than programming and workout feedback to build a sustainable business. They need a way to sell, onboard, educate, communicate, and deliver different offers without manually rebuilding the process every time someone signs up. In this episode of the Business of Coaching Workshop, Andrew Jackson walks through new TurnKey Coach features built to help coaches sell programs, courses, t...

Justin Mihaly joins the Business of Coaching Workshop to discuss how online coaches can grow revenue without simply adding more clients, more hours, and more burnout. Justin explains why many coaches struggle with pricing, sales, content, and lead generation—not because they lack skill, but because their business lacks structure and intent. He breaks down the difference between lower-revenue and h...

TurnKey Coach Integrations are changing how coaches scale by making it easier to automate payments, onboarding, nutrition tracking, wearables, and business systems—all while improving client service. In this pre-recorded solo episode of Business of Coaching Workshop, Andrew Jackson breaks down the newest TurnKey Coach integrations and explains how coaches can use automation to reduce admin work, i...

Scaling a coaching business with systems is one of the biggest challenges for coaches and gym owners. How do you grow your client base, build a team, and expand into multiple locations—without losing the personal coaching quality that made you successful in the first place? In this episode of the Business of Coaching Workshop, Andrew Jackson sits down with Mike Capriglione, Head of Strength & Cond...

What does it actually look like to build a high-touch online coaching business—without sacrificing quality, client results, or your income? In this episode of the Business of Coaching Workshop, we sit down with Eric Priestley, strength coach and owner of Priest Strength & Power, to break down how he transitioned from 40+ in-person sessions per week to a scalable online coaching model that now pays...

Coaching software features for strength coaches can make or break your ability to deliver results at scale. In this episode, Andrew Jackson breaks down the latest updates inside TurnKey Coach, including automated warm-ups, integrations with tools like MyFitnessPal and Cronometer, and a new conditioning system for better programming and tracking. If you want to streamline your coaching, improve cli...

In this episode of the Business of Coaching Workshop, we break down how to get online coaching clients and build a real coaching business from scratch. If you're stuck trying to grow from 0–5 clients, this episode walks through the exact transition from in-person coaching and scattered systems to a streamlined, scalable coaching model. We cover how one coach went from zero to 15 stable clients in...