The Private Practice Success Podcast

Send us Fan Mail In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months. Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being...

Send us Fan Mail In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration . If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you.  Gerda breaks down...

Send us Fan Mail In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base.  Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond t...

Send us Fan Mail In Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time. This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently.  In a market where competition is increasing and tech and AI are be...

Send us Fan Mail In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice. If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build...

Send us Fan Mail In Episode 57, Gerda busts the  first 5 of the 10 Biggest Myths about Group Private Practice. Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout. If you’ve ever considered building a group practice (or you’re already in on...

Send us Fan Mail In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks! With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led.  This episode is an important invita...

Send us Fan Mail In Episode 55, Gerda gets real about what’s holding so many practice owners back from building the self-running business they dream of.  With her signature honesty and a dose of tough love, she unpacks the three big reasons most practice owners never achieve true freedom and why it’s not about working harder, hiring more, or just wishing things were different. Gerda shares her own...

Send us Fan Mail In Episode 54, Gerda reveals why January - not December - is the secret weapon for smart, sustainable business planning in private practice. She shares her own experience of ditching frazzled “December brain” for the clarity and creativity that only a well-rested January can bring. You’ll discover why most practice owners start the year already behind, how reaction mode keeps you...

Send us Fan Mail In Episode 53, Gerda strips private practice back to basics and reminds us that simplicity is often the secret to success.  Inspired by the iconic “For Dummies” series, Gerda uses humour and real talk to break down what actually matters in running a thriving group practice (no complicated jargon or overwhelming checklists required). You’ll discover the three essential elements eve...

Send us Fan Mail In Episode 52, Gerda unpacks the three core reasons why your diary is still not full and why “just do more marketing” is almost never the whole answer.  Whether you run a solo practice or a growing group practice, empty appointment slots create stress, cash flow pressure, and, over time, burnout. This episode is all about diagnosing the real problems, so you can finally fix them....

Send us Fan Mail In episode 51, Gerda dives into one of her favourite and most transformative topics, being how proper business planning, done the allied health way, sets thriving practice owners apart from those stuck in constant catch-up mode.  Gerda unpacks why generic planning systems just don’t work for the realities of private practice, and shares a practical, values-driven approach that bri...

Send us Fan Mail In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner.  From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real...

Send us Fan Mail In episode 49, Gerda gets brutally honest about one of the most painful topics for private practice owners: cash flow.  Drawing on her own practice owner experience and countless client stories, Gerda reveals the three biggest reasons why so many allied health businesses are struggling to keep money in the bank and why the usual “quick fixes” just don’t work. This episode isn’t ab...

Send us Fan Mail In episode 48, Gerda delivers a motivating call to action for private practice owners who want to finish the year strong - no matter how challenging 2025 has felt thus far.  Gerda reminds you that the last stretch of the year is where real transformation happens and shares three practical, high-impact strategies to help you regain momentum, boost your cash flow, and set your busin...

Send us Fan Mail In episode 47, Gerda gets real about the most common excuses that hold group practice owners back from the business growth and freedom they truly deserve.  Drawing on years of candid conversations with fellow allied health business owners, she unpacks not only the surface-level reasons like “no time” and “no cash flow” but also digs deeper into the underlying barriers blocking suc...

Send us Fan Mail In episode 46, Gerda shares three simple, high-impact strategies to quickly fill open appointments - without slipping into '911 marketing'. You’ll learn how to pair consistent, foundational marketing with smart, rapid-response tactics that protect your margins, support your team’s billables, and get clients the care they need now. Gerda breaks down exactly how to run an...

Send us Fan Mail In episode 45, Gerda shares a candid, practical take on the current NDIS landscape as well as her take as to the right next steps to future proof your practice. From inconsistent pricing and slashed travel allowances to the newly announced Thriving Kids Program, Gerda unpacks what’s changing, why so many providers feel exhausted and disillusioned, and how to make grounded decision...

Send us Fan Mail In episode 44, Gerda delivers a timely and practical crash course on the new contractor arrangements every allied health group practice owner needs to understand. With legislative changes and ATO crackdowns reshaping the way practices can engage independent contractors, Gerda breaks down what’s out, what’s in, and how to protect your business from costly compliance mistakes. Drawi...

Send us Fan Mail In episode 43, Gerda dives into one of the most misunderstood (and often controversial) topics in allied health private practice: Profit Margins.  With honesty and practical insight, Gerda unpacks why talking about money isn’t just important for your business, but absolutely essential for your ability to help more people, build a sustainable team, and create long-term impact. From...

Send us Fan Mail In episode 42, Gerda takes you behind the scenes of the Private Practice Success Academy’s Annual Business Intensive - a transformative two-and-a-half-day event designed to empower practice owners to elevate their business, build meaningful connections, and achieve lasting growth. This episode is packed with practical insights and honest stories about what it really takes to run (...

Send us Fan Mail In episode 41, Gerda challenges you to dig deep and truly answer one of the most important questions for any private practice owner: What makes your practice different?  With more allied health businesses entering the market than ever before - and competition for clients and talent at an all-time high - having a clear point of differentiation isn’t just a nice to have, it’s essent...

Send us Fan Mail In episode 40, Gerda dives into one of the most common questions from private practice owners: What should your practice owner diary (or calendar) look like in order to shift from just surviving to thriving? Drawing on her own love-hate relationship with scheduling, Gerda unpacks the real-life challenges of balancing productivity, boundaries, and freedom as a business owner. You’l...

Send us Fan Mail In episode 39 of the Private Practice Success Podcast, Gerda tackles the tough topic of failure - what it really means, why it happens, and how to turn it into your greatest opportunity for growth.  If you’ve ever felt stuck, frustrated, or like you’re spinning your wheels trying to scale your practice, this episode is your reality check and roadmap rolled into one. In this Episod...

Send us Fan Mail In episode 38, Gerda tackles one of the most pressing challenges facing private practice owners in 2025: Cash Flow.  With rising expenses, changes in client spending habits, and economic contraction, it’s never been more important to keep a close eye on where your money is going and where it might be slipping through the cracks. Drawing on real-world examples and her extensive exp...