Social Media Decoded

Use ChatGPT to earn paid speaking gigs. Host Michelle Thames speaks with Katherine A. Young about how she used ChatGPT to grow her business and generate more income.  Katherine A. Young is a Growth Advocate who loves to see lives changed for the better. As a multi-passionate entrepreneur of Keen Young Solutions, she uses her wealth of experience to keenly assess the greatness within others. An alu...

Use ChatGPT to make more money for your business. Host Michelle Thames shares her secret to success using AI tool ChatGPT. She shares how ChatGPT helps her with content creation, marketing, and serving her clients. Learn how to use AI tools to increase your business success.  -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michell...

What does it take to become an entrepreneur? Host Michelle Thames speaks with serial entrepreneur Yong-Soo Chung about how he left the corporate world to pursue his passion of entrepreneurship. Yong-Soo shares the secrets to his business success, how he scaled, and how he balances being hands-on with delegating to his team.  Yong-Soo is a Serial Entrepreneur and Creator of First Class Founders, a...

Retain long-term clients and earn more money for your business. Host Michelle Thames shares her top five tips for retaining clients to achieve business success. She also shares the secret tool that helps her get and retain long-term clients.  -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cas...

Your best marketing strategy for 2023 unveiled. Host Michelle Thames speaks with marketing expert Emma Tessler about the myths and realities of digital marketing, and which social media analytics are most important. Tune in for Emma's 4-step process to level up your digital marketing game.  Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-drive...

Want to attract your dream client? In this episode, host Michelle Thames dives into how to attract your ideal client for your business. She shares the messaging techniques that will draw in your perfect client and her secret weapon to getting the best clients.  -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram...

How to use Threads and other digital marketing tactics you need to know. Host Michelle Thames speaks with Michelle Gifford about social media strategies to grow an online business. Michelle Gifford also shares how to know when you're ready to hire a social media agency and what to look for when hiring a social media agency.  Michelle Gifford is a brand strategist, business coach, podcaster, and hi...

The benefits of short-form video for your social media strategy. In this episode, host Michelle Thames does a deep dive into short-form video starting with the likes of Vine and coming around to TikTok. She shares why social media strategists should embrace short-form videos along with tips for creating binge-worthy video content for social media.  -- Catch up on other podcast episodes on Apple an...

Stop getting overwhelmed with content creation. Host Michelle Thames and social media strategist Shannon McKinstrie share how online business owners and content creators can grow their businesses without burning out from constant content creation. Shannon shares how to maximize your content and stay up-to-date with the latest social media trends and algorithm changes.  Shannon is a Social Media St...

Don't forget to use emojis in your copy! 😉 In this episode, host Michelle Thames dives into emoji use in copywriting and marketing. She shares how emojis have entered branding, marketing, and social movements, and how you can use them to increase open rates and click through rates. She also shares common mistakes to avoid when using emojis in your marketing. Tune in for best practices, real-world...

How to turn a side hustle into a lucrative career. Host Michelle Thames speaks with Latasha Peterson about how she turned her side hustle into a multiple income streams to provide her with a full-time income. Latasha also shares tips and tricks about blogging and why more creators should start a blog.  Latasha is a globally recognized Side Hustle Expert, Blog Business coach, Wife, Mother of four,...

How I created a successful online business in less than 5 years. In this episode, host Michelle Thames shares her journey as a successful entrepreneur and the steps to making half a million dollars in less than 5 years. Michelle shares how one client changed everything, and the real and raw behind successfully scaling an online business.  -- Catch up on other podcast episodes on Apple and Spotify...

Journaling for business growth! In this episode, host Michelle Thames speaks with Samantha Kozuch, the creator of The Maniscripting Journal. Samantha shares how entrepreneurs can use journaling to elevate their business online and on social media through four easy steps. She gives actionable advice for entrepreneurs to reach their 6 and 12-month business goals using her journaling methods.  Samant...

Is it better to batch create content or create content in the moment? Host Michelle Thames discusses the pros and cons of batch creating your content, the benefits of real-time engagement, and how you can create timely, relevant content in advance. She shares insight into specific influencers and how they've used these methods to create their content, and discusses the future of content creation. ...

The best tips for entering the mass retail market with a product or brand. Host Michelle Thames and Jasmene Bowdry discuss the unique challenges of e-commerce and saturated markets. Learn how to set up and optimize your online store to get maximum conversions and how to use social media to build your brand and customer loyalty.  At the intersection of fashion, styling, retail education and entrepr...

Learn how to make record-breaking sales this Black Friday! Host Michelle Thames shares the best Black Friday sales strategies for any business. Learn the marketing strategies that have helped dozens of businesses have successful Black Friday sales and the number one rule all business owners have to remember when it comes to Black Friday sales.  -- Catch up on other podcast episodes on Apple and Sp...

Building brand awareness and attracting new customers can be challenging in any industry, but it can be especially difficult in an oversaturated industry like beauty and personal care. In this episode, host Michelle Thames speaks with Anthony Standifer about brand building and how to use social media to build your brand. Anthony shares tips for leveraging influencer marketing and overcoming common...

This is what you need to know before trying to go viral. In this episode, host Michelle Thames talks about going viral on social media, and why going viral isn't all that it's cracked up to be. Michelle shares the challenges of going viral and how focusing on viral content can hurt your business. She shares what to focus on instead, and how brands like Glossier and Fenty Beauty have grown a strong...

Trying to figure out what brand strategy is and why you need a brand strategy for your business? In this episode, host Michelle Thames speaks with Maggie Bergin about the importance of a brand strategy and how to create a brand strategy for your business. Maggie shares her top tips for creating and implementing a brand strategy as well as some common mistakes business owners tend to make with thei...

Everything you need to know with ManyChat in one quick podcast episode. Michelle Thames dives into the topic of messenger marketing and how tools like ManyChat can help online businesses build community engagement and loyalty. She shares why ManyChat stands apart from other platforms, how to use it for your business, and client success stories using ManyChat for their marketing.  -- Catch up on ot...

Do you know how to build an online community? In this episode, host Michelle Thames speaks with Kendall Breitman about the importance of building communities online and how they can help businesses grow. Kendall also shares some insider secrets entrepreneurs can use to grow their podcasts. Kendall is the community manager at Riverside.fm , focusing on helping grow and support Riverside's community...

What is Instagram Threads? Host Michelle Thames breaks down Instagram Threads and how you can leverage the newest social media platform for your business.  -- Catch up on other podcast episodes on Apple and Spotify Watch the Social Media Decoded Podcast on YouTube Follow Michelle on Instagram Join Michelle's Cashflow Queens Facebook group Leave a review for Social Media Decoded Support the Show. H...

You can grow your business by being a podcast guest. Host Michelle Thames and guest Christina Lenkowski discuss how to leverage being a guest on a podcast to drive a new audience to your business. Christina shares how entrepreneurs can track their ROI from going on podcasts to leverage this new marketing outlet.  Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepre...

What's the difference between an audience and a community? Host Michelle Thames, long time community-building advocate, discusses the two categories and why you should aim to build a community rather than an audience. She shares how community building can help brands grow and how brands and influencers have done an excellent job in building an online community.  -- Catch up on other podcast episod...

You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023.  Lauren Petrullo is an award-winning marketing expert, digital...