Property Management Business

AI is changing property management, but the real opportunity isn't simply using ChatGPT to write emails or create content. It's using AI to actually grow your property management business. In this episode, Marc Cunningham sits down with Lior Abramovich of Blanket to explore how AI is moving beyond basic automation and becoming capable of finding potential owner clients, nurturing leads, personaliz...

What would your property management company look like if it didn't depend on you to keep everything running? In this episode, Marc Cunningham sits down with Katie Linkous, owner of FIG Property Management, to explore how she has built a successful property management company around trust, accountability, delegation, data, and a willingness to challenge the way things have always been done. Katie s...

Are more doors actually making your property management company more profitable? In this episode, Marc Cunningham sits down with Deb Newell, founder of Real-Time Consulting Services, to challenge some common assumptions about growth, pricing, and profitability in property management. Deb explains why door count can become a vanity metric and why some companies may actually become more profitable b...

Hiring a great employee is only the beginning. What happens during their first days, weeks, and months can determine whether they become a long-term asset to your property management company or another hire that doesn't work out. In this episode of the Property Management Business Podcast, Marc Cunningham sits down with Pete Neubig of VPM Solutions to break down how to successfully onboard and tra...

What separates property management companies that grow intentionally from those that simply react? In this episode, Marc Cunningham sits down with Andrew Smallwood, Chief Strategy Officer at Second Nature, for a deep dive into strategic thinking. Rather than discussing theory, Andrew walks Marc through a real strategic planning session, exploring how property managers can make better long-term dec...

Do you know where your owner leads are actually coming from or are you just guessing? In this episode, Marc Cunningham sits down with Landon Murie, Founder and CEO of Goodjuju Marketing, to discuss the results of a comprehensive marketing study analyzing where property management owner leads originate. Instead of relying on assumptions, Landon shares real data gathered from thousands of website vi...

Why would we sell our successful, growing property management company? In this special episode of the Property Management Business Podcast, the microphone gets turned around as Kit Garren interviews Marc Cunningham about Grace Property Management's recent sale to Associa and Rhome Property Management. After announcing the sale earlier this year, Marc received countless questions from industry peer...

What's actually happening in the housing market right now and how should property managers respond? In this episode, Marc Cunningham sits down with housing market expert Ivy Zelman of Zelman & Associates to unpack the macro housing trends shaping the future of property management. Ivy shares why today's market is more segmented than ever, how overbuilding in Sunbelt markets is impacting rents and...

What are the things you already know about your property management business but keep ignoring? In this episode, Marc Cunningham and Dave Borden of Rentvine break down six hard truths every property manager faces, from declining rental demand to rising owner expectations. The difference isn't awareness; it's action. This conversation challenges the "it is what it is" mindset and reframes common in...

What does it take to grow a property management company to 600 doors and what happens when you hit the wall? In this episode, Marc Cunningham sits down with David Normand of Vendoroo to break down his journey from scaling a property management company from under 100 doors to 600 in just a few years. David shares the simple four-word tagline that fueled that growth "Dave is your guy" and why trust,...

How do you market to new clients without spending hours creating content or getting stuck on camera? In this episode, Marc Cunningham sits down with Brent Holmes of Clockwork Media to explore how AI-generated video is changing the way property managers attract and convert new owner clients. Marc has long emphasized the importance of educational video in building trust and generating leads, but exe...

What are the biggest opportunities in property management right now and are you missing them? In this episode, Marc Cunningham sits down with Peter Lohmann, owner of RL Property Management (750 doors) and founder of the Crane community for property management business owners. Peter shares lessons from the opportunities he wished he had pursued earlier from buying more rental homes after the 2008 h...

How does a property management company generate 1,400 owner leads in a single year without running pay-per-click ads? In this episode, Marc Cunningham brings on Kristen Ewen of PMW (Property Manager Websites) and Rentvine to analyze Grace Property Management's website live. Instead of theory, this is a real breakdown of what's actually driving owner leads and where the content gaps still exist. Th...

In-house maintenance can transform a property management company — or create operational chaos. So how do you know when it makes sense? In this episode, Marc Cunningham sits down with Melissa Sharon of FirstRate Property Management (1,200 doors in Boise, Idaho) to break down the real pros and cons of running in-house maintenance. Melissa shares how her team structured a separate maintenance divisi...

What does it really take to grow a property management company from scratch and do it while building a life outside the business? In this episode, Marc Cunningham sits down with Carson Hamann of Bobcat Property Management to unpack her journey from buying her first rental at 18 years old to running a 275-door property management company in Northern Nevada. Carson shares how she grew mostly organic...

Can a property management company add real estate sales or should a real estate sales company bolt on property management? In this episode, Marc Cunningham sits down with Justin Woodall to unpack how Justin successfully built a property management division out of an already thriving real estate sales business. Justin shares why he chose to separate the two brands, how personality differences betwe...

How are you planning to generate new owner-client leads in 2026 and are you betting on tactics that actually work? In this episode, Marc Cunningham sits down with Stephen Fox of Upkeep Media to break down the most effective, realistic strategies property management companies should be focusing on to drive owner leads next year. Instead of chasing shiny objects or short-term hacks, the conversation...

Renewal rent growth has been carrying the rental market—but how long can that last? In Part 2 of this in-depth conversation, Marc Cunningham continues his discussion with Jesse Lederman, Chief Financial Analyst at Zelman, breaking down the less-talked-about forces shaping the 2026 rental market. This episode dives into renewal rent growth versus new move-in pricing, blended rent growth, days on ma...

The 2026 rental market is shaping up to look very different than the last few years—and property managers need to be ready to explain why. In this special year-end episode, Marc Cunningham sits down with Jesse Lederman, Chief Financial Analyst at Zelman, to break down insights from Zelman's latest Single-Family Rental Survey. Together, they unpack what the data is really saying about rent growth,...

Can property management truly thrive as a family business or does mixing family and operations create more problems than it solves? In this episode, host Marc Cunningham sits down with Joe and Sheila Stokley of Stokley Properties, a husband-and-wife team managing more than 850 doors in the San Francisco Bay Area. Together, they unpack what it really takes to scale a family-run property management...

Facing slower owner leads? Marc Cunningham welcomes Chris Springer of Property Manager Websites (PMW) and Rentvine to dissect the essential, ultra-specific strategies PMs need to win in today's market. Marc shares the unorthodox reason why he started working with PMA and  Chris details how PMW scales while keeping service personal.  PMW announces the data-backed decision to upgrade clients to thei...

Struggling with high vacancy rates in a slow rental market? You're not alone. The national average days on market has peaked near 45, making old "order-taking" leasing methods ineffective. Vanessa Anderson of Tenant Turner reveals the sobering data on current rental trends and, most crucially, the specific, automated strategies needed to secure a lease. Discover the power of real-time responsivene...

Running a 4500-door property management firm isn't all smoking cigars and napping on hammocks. Kyle Stephenson of KRS Holdings reveals the intense, balanced structure behind his massive scale, from a rigid daily schedule to his unorthodox, but wildly effective, team culture. You'll hear the shocking event that solidifies staff loyalty (hint: it involves the Dominican Republic) and his brutally hon...

Do your owner-clients see you as an expense or a trusted partner? Property management leaders Marc Cunningham and Lior Abramovich of Blanket Homes challenge the old model of competing on price and being purely transactional. They reveal the framework for deciding what opportunities to pursue (and which to abandon) and why a relationship-centric approach is the only way to scale your business in th...

Discover how Candice Cather, 20-year Owner-Broker of STG Rentals, built a truly stress-free property management business in Saint George, Utah. Candice shares how she structures her days to spend 80% of her time on vision and company direction. Learn her intentional approach to attracting only high-quality owners who see her team as the expert, resulting in a remarkably low 2% turnover rate. Candi...